Monthly Archives: January 2016

//January

Keyword Matching Help: PPC, Adwords Tips

I've seen articles recently touting the benefits of using the broad match keyword to make sure you capture all of the "long tail" keywords that tend to drive conversions.  Google has always pushed users to use broad match keywords and of course they always suggest it is the best way to get all of those [...]

My Phirst 50K: Mudding at a Medium Pace

This isn’t about search but is my race report about  my most recent running endeavor. I signed up for my first 50K last fall. It is called the PHUNT race and is scheduled in mid-January so who knows what kind of weather you are going to get. Last year there as a steady sleet and [...]

By | 2017-10-10T18:51:18+00:00 January 18th, 2016|Categories: Running|Tags: , , |0 Comments

Pandas & Penguins & Algorithms, Oh My!: Another Google Update?

If you spend any time paying attention to the SEO world, you know that Google occasionally comes out with significant changes to their search algorithm. Often they get named after animals, with Penguin and Panda being the most famous. The industry tends to hear about these big updates and then hold our breath on the [...]

Local Search Marketing in 2016: Trends to Keep In Mind

As mobile search has finally taken over as the leader in search volume and technology improves, location based search marketing and local search will become more and more crucial for any business, but especially local business counting on bringing in people in their markets.  Adam Dorfman over at Search Engine Land recently did a nice [...]

Best of the Search 2015 Years In Review: SEO, SEM, LOCAL

Those of you who follow my blog know that I try to narrow down the news in the industry to the important pieces for my clients on a day to day basis. I try to cull through the many, many articles and opinions out there and bring you just what helps you.  With that in [...]