Monthly Archives: April 2017

What is it? Wednesday: Bounce Rate

In keeping with the “What is it Wednesday” tradition, I wanted to touch on bounce rate this week. This is a common question I get from people as they become more aware of their site traffic and Google Analytics. Bounce rate can be confusing for people and some people put far too much weight […]

Local Search Marketing Factors Released

David Mihm used to put together an amazing survey of the search industry to determine the most important ranking factors and also trends over time in the factors we focus on.  He moved on to other things in recent years. Great guy.  Darren Shaw, another great in local search, has taken over and provided […]

Combining Local Businesses with Local Charities: Win Win

As a member of my local rotary, I am surrounded by opportunities to give to the community and great charitable organizations and I often try to think of other great ways to help out.  I also work in an industry where I help businesses with marketing strategy.  I have found a way to help […]

SE-Oh No! Dealing with an SEO Crisis

Those of us relying on SEO are often frightened when we see a big Google update announced in the news, like we saw with the “Fred” update in March.  We feel like we can lose lots of business at the whim of Google. To be fair to Google, they are usually updating to just […]