One of the common questions I hear both through social media and at the workshops I run is how to edit your title tags on your website. After explaining the importance of title tags for SEO, people then often go to try to edit theirs and aren’t sure where to start. In a new […]
With Google basically removing the concept of a true exact match keyword a few months ago, negative keywords have become more important than ever. Just to clarify, when you advertise on Google Adwords, you now basically give Google a concept that you want to advertise for, but you don’t get to pick the specific […]
One of the most common problems I find when working with smaller businesses diving into Adwords or SEO for the first time is basic conversion rate optimization (CRO) concepts. Why aren’t people calling or buying my product when I first turn on an Adwords campaign or get started.
I have had many cases where I […]
The latest Google algorithm update, “Fred”, is intended to punish sites with lots of “thin” content. In SEO, we have a phrase, “Content is King”, and you should have great content about each service or topic your business is trying to sell. However, I have seen a number of small businesses get hit by […]