Monthly Archives: May 2017

Negative Keywords More Important Now Than Ever

With Google basically removing the concept of a true exact match keyword a few months ago, negative keywords have become more important than ever.  Just to clarify, when you advertise on Google Adwords, you now basically give Google a concept that you want to advertise for, but you don't get to pick the specific keywords. [...]

We Can Help You Find If Fred Is The Reason Your Traffic Just Tumbled

The latest Google algorithm update, "Fred", is intended to punish sites with lots of "thin" content. In SEO, we have a phrase, "Content is King", and you should have great content  about each service or topic your business is trying to sell. However, I have seen a number of small businesses get hit by Fred, [...]