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After a conversation about a panel I will be participating on around review management, I thought it would be a good idea to go in more depth about review management, and also how and when to appropriately respond to reviews. While I had a busy day or two, the folks at GatherUp beat me to [...]
Online reviews have been growing in importance in recent years. Just looking back at some of my recent posts about review management and the importance or reviews show how they are growing in importance and popularity. Aside from that, business owners are now getting inundated with offers for review management tools. I have always been [...]
As I sift through the August data for many clients and read up on what others are sharing, I am seeing one strong correlation. Remember. as Joy Hawkins so cleverly pointed out, that correlation does not always mean causation. From reading up on what Joy and other leaders have said in recent weeks about the [...]
As with anything else that is shown to be important to Google rankings, with the importance of online reviews growing, an entire industry has sprouted up to provide fake reviews for businesses in an effort to pass competitors and gain a presence in local markets. I wish I could say that Google catches these businesses [...]
Fresh off of a visit to Local University Advanced in Austin last week, I want to touch on the latest trends in digital marketing. Though this is based in the local world, it leaks over into all of search as we move from keywords to entity search for all types of interaction with the internet [...]
So it has always been the case that Google considers reviews from all over the internet in your local rankings, and I suggested maybe eventually in other rankings. However, people tend to push people toward one place, like Facebook or Yelp, or often Google. Well there is something else to worry about now. Google is [...]
If you don't have a program in place to keep tabs on, generate, and manage your online reviews, you should. Reviews have been a factor in local rankings for a long time and though it hasn't been published to my knowledge, I feel it is going to be the new links in the future for [...]
The latest episode of You Can Be Found Anywhere is from my trip to Hollywood to visit one of my favorite shows. I popped in while at a search conference to visit comedy legend Conan O'Brien's show. While there I touched on how you can establish trust for searchers to show them that you are [...]
I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]
With the growing importance of the Google My Business (GMB) listing and Google committing even more to making Google My Business an important part of local business, it is important for any business to claim or gain control of their listing, so they can control the information that is presented and better interact with customers. [...]
