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After a conversation about a panel I will be participating on around review management, I thought it would be a good idea to go in more depth about review management, and also how and when to appropriately respond to reviews. While I had a busy day or two, the folks at GatherUp beat me to [...]
Online reviews have been growing in importance in recent years. Just looking back at some of my recent posts about review management and the importance or reviews show how they are growing in importance and popularity. Aside from that, business owners are now getting inundated with offers for review management tools. I have always been [...]
As I sift through the August data for many clients and read up on what others are sharing, I am seeing one strong correlation. Remember. as Joy Hawkins so cleverly pointed out, that correlation does not always mean causation. From reading up on what Joy and other leaders have said in recent weeks about the [...]
As with anything else that is shown to be important to Google rankings, with the importance of online reviews growing, an entire industry has sprouted up to provide fake reviews for businesses in an effort to pass competitors and gain a presence in local markets. I wish I could say that Google catches these businesses [...]
Fresh off of a visit to Local University Advanced in Austin last week, I want to touch on the latest trends in digital marketing. Though this is based in the local world, it leaks over into all of search as we move from keywords to entity search for all types of interaction with the internet [...]
So it has always been the case that Google considers reviews from all over the internet in your local rankings, and I suggested maybe eventually in other rankings. However, people tend to push people toward one place, like Facebook or Yelp, or often Google. Well there is something else to worry about now. Google is [...]
If you don't have a program in place to keep tabs on, generate, and manage your online reviews, you should. Reviews have been a factor in local rankings for a long time and though it hasn't been published to my knowledge, I feel it is going to be the new links in the future for [...]
If you have been following along on social media, you know I attended the Local U Advanced Conference in Santa Monica last week. There is so much information that gets pushed at you in a short period of time, it is sometimes difficult to organize it and make it digestible for the normal person that [...]
The latest episode of You Can Be Found Anywhere takes place at the Santa Monica Pier. This is one of the world's most famous piers and is a fine opportunity to talk about how a great search engine marketing plan including SEO, PPC, and/or local search will help your business stand out from its peers. [...]
In recent years the industry will buzz after each algorithm update about specific measures that have changed regarding the BBB rating or the number of reviews, etc. Often Google will come out and say that certain items are not specifically part of the algorithm, even when much of the data would say otherwise. In many [...]
