After a conversation about a panel I will be participating on around review management, I thought it would be a good idea to go in more depth about review management, and also how and when to appropriately respond to reviews. While I had a busy day or two, the folks at GatherUp beat me to [...]
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Online reviews have been growing in importance in recent years. Just looking back at some of my recent posts about review management and the importance or reviews show how they are growing in importance and popularity. Aside from that, business owners are now getting inundated with offers for review management tools. I have always been [...]
As I sift through the August data for many clients and read up on what others are sharing, I am seeing one strong correlation. Remember. as Joy Hawkins so cleverly pointed out, that correlation does not always mean causation. From reading up on what Joy and other leaders have said in recent weeks about the [...]
As with anything else that is shown to be important to Google rankings, with the importance of online reviews growing, an entire industry has sprouted up to provide fake reviews for businesses in an effort to pass competitors and gain a presence in local markets. I wish I could say that Google catches these businesses [...]
Digital Marketing Future: Customer Interaction with Reviews, Posts, Q&A, Content GalleryContent, Digital Marketing, Digital Marketing Consulting, local search, Review Management, SEM Consulting, SEO, SEO Consulting, SEO Ranking Factors, Small Business SEO
Fresh off of a visit to Local University Advanced in Austin last week, I want to touch on the latest trends in digital marketing. Though this is based in the local world, it leaks over into all of search as we move from keywords to entity search for all types of interaction with the internet [...]
So it has always been the case that Google considers reviews from all over the internet in your local rankings, and I suggested maybe eventually in other rankings. However, people tend to push people toward one place, like Facebook or Yelp, or often Google. Well there is something else to worry about now. Google is [...]
If you don't have a program in place to keep tabs on, generate, and manage your online reviews, you should. Reviews have been a factor in local rankings for a long time and though it hasn't been published to my knowledge, I feel it is going to be the new links in the future for [...]
Today I wanted to share an example of what happens when all of the pieces come together with an SEO plan. We try to fill in the gaps for small businesses. Some businesses can create great content on their own, or have tons of great relationships to use for building links and site strength. Some [...]
In the world of SEO and the Google algorithm, there are always hot tips and tactics that help you advance with the latest Google adjustment. In most cases over the years, tactics that are initially good ideas and meant to help, eventually get abused to the point of becoming a negative for you and your [...]
The latest episode of You Can Be Found Anywhere is from my trip to Hollywood to visit one of my favorite shows. I popped in while at a search conference to visit comedy legend Conan O'Brien's show. While there I touched on how you can establish trust for searchers to show them that you are [...]