Jeremy

Jeremy Skillings

About Jeremy Skillings

Jeremy Skillings has been helping small and mid sized businesses with search engine marketing since 2006 through his company, The SEO Helpdesk and You Can Be Found. As a google certified partner, regular attendee and former speaker at SMX Advanced, A+ BBB business, and all around good guy, Jeremy can help your business get found through search.

1st SEO Steps for a Local Business WordPress Site

Occasionally I talk to small business owners that just built their wordpress site and aren’t really sure how to get started with SEO.  Often they can’t even find themselves by name in Google and don’t appear to be in the results at all.

All in One SEO Plugin:

I will use this as an example […]

What is it? Wednesday: Bounce Rate

In keeping with the “What is it Wednesday” tradition, I wanted to touch on bounce rate this week. This is a common question I get from people as they become more aware of their site traffic and Google Analytics. Bounce rate can be confusing for people and some people put far too much weight […]

Local Search Marketing Factors Released

David Mihm used to put together an amazing survey of the search industry to determine the most important ranking factors and also trends over time in the factors we focus on.  He moved on to other things in recent years. Great guy.  Darren Shaw, another great in local search, has taken over and provided […]

Combining Local Businesses with Local Charities: Win Win

As a member of my local rotary, I am surrounded by opportunities to give to the community and great charitable organizations and I often try to think of other great ways to help out.  I also work in an industry where I help businesses with marketing strategy.  I have found a way to help […]

SE-Oh No! Dealing with an SEO Crisis

Those of us relying on SEO are often frightened when we see a big Google update announced in the news, like we saw with the “Fred” update in March.  We feel like we can lose lots of business at the whim of Google. To be fair to Google, they are usually updating to just […]

Is Your Content Getting You Punished?

One ongoing issue in SEO is that when something is deemed important for ranking, many people and companies try to exploit that or find automated and easy ways to do it. With links it was link farms and article spinning and numerous other things. When headlines show up that content marketing is a big […]

Not Exactly! Google Changed the Meaning of Exact Match Keywords

This is to serve as a warning to you.  A few months back I posted about how you should be very wary of keyword matches when running your Adwords campaigns, and that the default “broad match” that everyone tends to use can cause a lot of wasted budget.  Well, now Google has made things […]

Social Media is not an SEO Factor, or is it?

Google has said a number of times that social media is not a factor in SEO.  So of course those in the SEO world that only read the headlines start throwing that around when they talk or meet with prospects and clients.  However, as is often the case with SEO and the world in […]

Business Breakthroughs Breakfast SEO & SEM

I was honored to be invited to the Business Breakthroughs Breakfast in Middletown, NJ last week to talk about search engine marketing.  The breakfast is hosted by Salim Omar and the folks from Straight Talk CPA’s. It was a great group and because they were very interactive and involved, I was able to veer […]

Nonprofit & Mold Remediation SEO with EMACC

This month I had the privilege of sitting down with John Majeski of Servpro Eatontown and Long Branch and Ashley Pacifico of the Mental Health Association of Monmouth County. Despite MHA being a nonprofit, the two sites had similar issues. They both had fairly good link profiles, though had some competitors in their search world […]