Jeremy

Jeremy Skillings

About Jeremy Skillings

Jeremy Skillings has been helping small and mid sized businesses with search engine marketing since 2006 through his company, The SEO Helpdesk and You Can Be Found. As a google certified partner, regular attendee and former speaker at SMX Advanced, A+ BBB business, and all around good guy, Jeremy can help your business get found through search.

Not Exactly! Google Changed the Meaning of Exact Match Keywords

This is to serve as a warning to you.  A few months back I posted about how you should be very wary of keyword matches when running your Adwords campaigns, and that the default “broad match” that everyone tends to use can cause a lot of wasted budget.  Well, now Google has made things […]

Social Media is not an SEO Factor, or is it?

Google has said a number of times that social media is not a factor in SEO.  So of course those in the SEO world that only read the headlines start throwing that around when they talk or meet with prospects and clients.  However, as is often the case with SEO and the world in […]

Business Breakthroughs Breakfast SEO & SEM

I was honored to be invited to the Business Breakthroughs Breakfast in Middletown, NJ last week to talk about search engine marketing.  The breakfast is hosted by Salim Omar and the folks from Straight Talk CPA’s. It was a great group and because they were very interactive and involved, I was able to veer […]

Nonprofit & Mold Remediation SEO with EMACC

This month I had the privilege of sitting down with John Majeski of Servpro Eatontown and Long Branch and Ashley Pacifico of the Mental Health Association of Monmouth County. Despite MHA being a nonprofit, the two sites had similar issues. They both had fairly good link profiles, though had some competitors in their search world […]

What is LPO or CRO? Converting the Visitor

Landing Page Optimization (LPO) or Conversion Rate Optimization (CRO) often go hand in hand. LPO is more specifically dealing with the effectiveness of the page visitors visit on your site and how that can help convert them to buyers. CRO is more about the entire user experience from initially becoming aware of you via […]

Understanding the basics of SEM, SEO, PPC

After reading some article recently about how business owners don’t understand a lot of the fundamental concepts of search engine marketing, and also having a few people ask me questions that they said they were afraid to ask because they thought it was stupid, I thought I would make an effort to lay out […]

Building Links with Love on Valentine’s Day

There has been a lot of information out in the industry about links in recent months. I have read a number of studies and articles about types and categories of links and what works and doesn’t.  For those of you who are new to this, once you have your content laid out, links are […]

New Site/New Business SEO Consulting with EMACC Workshop

We snuck the February SEO EMACC workshop in on a nice afternoon before the impending snowstorm. I had the pleasure of sitting with Rose Grossman of Despo Law Group, to talk SEO for their brand new website for Bill Despo and his business. You can learn more about his offerings at the site. With a […]

Helping Through Free SEM Talks, Workshops & Social Media Shows

One of my New Years Resolutions was to get out there more and help business owners understand how search works. I will be offering more free search engine marketing workshops, talks, and of course my social media show.  I recently posted to social media an article discussing how 45% of business owners didn’t know […]

Some Common Alternative Facts That Will Cost You With SEO

With the phrase “alternative facts” so big this past week, I thought I would touch on some of the things I hear prospects are told in relation to their SEO that can end up costing them a lot in the long run. It is a shame that companies get away with this stuff because it […]