Jeremy

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Jeremy Skillings

About Jeremy Skillings

Jeremy Skillings has been helping small and mid sized businesses with search engine marketing since 2006 through his company, You Can Be Found. Jeremy takes pride in staying up to date on the latest Google trends and translating it into actionable and successful search plans. He is a regular attendee at SMX Advanced and LocalU Advanced and is an A+ BBB business. By successfully focusing small business budgets on the most important tactics to move the dial, Jeremy has been a tremendously helpful tool in small business success.

Is It COVID or My SEO?

This year has been absolutely crazy and insane. Though I always tell clients that they need to measure the right things to make the right decisions. With SEO, though more traffic is generally positive, you want to make sure you focus on the right traffic that brings in business. A local business is helped more [...]

Shenandoah National Park, Virginia: You Can Be Found Anywhere SEO

After a bit of a crazy October, I promised two You Can Be Found Anywhere episodes in November, so here we go with number 2. I know, the whole year has been a bit crazy and it has been a bit more difficult to be found anywhere other than home. However, that makes it even [...]

Content Marketing Ideas for SEO: PAA is Free Market Research

One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to provide the best source and answer for user search queries. As Google evolves, they begin to look at your pages and even entire site as entities that [...]

West Virginia with SEO and Change: You Can Be Found Anywhere

With the craziness of the pandemic and just not getting out much, we missed the You Can Be Found Anywhere from October. We will make up for it with a couple in November, starting with a beautiful fall day in West Virginia at Blackwater Falls. With the beautiful changing leaves, we talked about change and [...]

Digital Marketing Emergency Management: SEO, GMB, Google & Digital Ads

I had a week loaded with helping both clients and prospects deal with some digital marketing emergencies.  Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them.  Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn.  In some cases, if [...]

Is Passage or Paragraph SEO Now a Tactic for Small Businesses?

With Google's recent announcement that it will "consider passages from pages as an additional ranking factor", the industry went wild with chatter. What does this mean for small businesses or for any business really?  What changes should you make to your content to better optimize for the "passage era" of the Google algorithm that is [...]

Does Small Business SEO Traffic Matter?

Does small business SEO traffic matter? The obvious answer is yes, but the type of traffic, and understanding why traffic is valuable, is far more important.  Focusing simply on traffic volume is inefficient and can often lead you to chasing the wrong goals, or even lead to poor decisions.  On the heals of my post [...]

Do Small Business SEO Rankings Matter?

Many think SEO is all about ranking reports. In fact, I have seen many companies that use ranking reports as their primary performance indicator.  This is a dangerous path, and in fact, though rankings are something to be aware of at a very specific level, they can be very misleading and cause some poor decisions. [...]

Times Square NYC – You Can Be Found Anywhere Classics

This month on You Can Be Found Anywhere, I have a never before released episode from before the craziness of COVID took over the world.  Back to the simpler times in NYC on an early morning, discussing competition.  Times Square is one of the most competitive places in one of the most competitive cities. It [...]

Small Business Google My Business (GMB) Questions and Answers: A How To

Google My Business, or GMB, is a huge piece of the online presence for any local business. In fact, it is often the first impression your business will make on new prospects and potential clients or customers. There are a number of features involved in GMB, and some of them are different depending on the [...]

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