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Jeremy Skillings

About Jeremy Skillings

Jeremy Skillings has been helping small and mid sized businesses with search engine marketing since 2006 through his company, The SEO Helpdesk and You Can Be Found. As a google certified partner, regular attendee and former speaker at SMX Advanced, A+ BBB business, and all around good guy, Jeremy can help your business get found through search.

Time to Rewrite Your Page Titles? SEO Evolution

With each year and update, Google gets better and smarter at understanding searcher intent and providing the best answers to their queries.  Title tags have always been an important part of small business SEO.  They are sometimes approached formulaically, trying to get in that main keyword and maybe the key geographic target. But now with [...]

Content is King in SEO: More Pages For Each Topic in 2020

Since I got involved in the SEO industry nearly 14 years ago, "Content is King" has been one of the major themes.  With algorithm updates over the years, Google has gotten better at algorithmically rewarding and penalizing good and bad content, by looking at different ranking factors. These factors include speed and links pointed at [...]

SEO Competitive Research in Annapolis: Army-Navy YCBF Anywhere

This is a quick follow-up of the You Can Be Found Anywhere from West Point last week. This time we are in Annapolis at Navy-Marine Corps Memorial Stadium, home of the Navy football team. One of the biggest rivalry games in sports is the annual Army-Navy football game, which takes place this weekend, so I [...]

You Can Be Found Anywhere: West Point Unique Content

With all of the craziness of November, we never got out the You Can Be Found Anywhere last month.  Here it is from West Point, where I joined some friends to attend the Army football game and lots of other interesting and exciting fanfare and history.  Army provides a very unique experience if you ever [...]

Searching for a Happy Thanksgiving?

This is an updated post from 2015. On this day before Thanksgiving I just wanted to reach out and wish everyone a very Happy Thanksgiving and have a little non-scientific fun looking at what we search for related to Thanksgiving.  I used the Google keyword tool to inform my data here and started my research [...]

By |2019-11-27T16:50:01+00:00November 27th, 2019|Categories: Holiday, Keyword Research, SEO|Tags: , , |

SEO: Back to Basics 2019-2020

The Google algorithm gets smarter and more complex every day. Google would tell you that they are constantly tweaking the algorithm and may have several adjustments each week.  In the past, there have been one or two each year that are big enough to rock the industry and cause fundamental change to approach.  In 2019, [...]

Search Ranked Most Effective Way to Get an American’s Business

A few interesting nuggets came from a recent survey by Fractl of over 500 Americans to learn about how they view different marketing tactics. Moz detailed the results in their recent article here. I would recommend digging into the details in the article, but the main headline is that Americans, as represented by this survey, [...]

GMB: Improving Review Score and Responses Improve Conversions

Search Engine Land recently dug into a recent study showing how increases in review score and responses correlated to more conversions. This seems like a no brainer to those that have been following closely and understand that Google rewards interacting with your GMB page, but it is important in that any time we show true [...]

Check Out How Google Understands Your Images

I shared the amazing Local Search Deep Dive last week with Mike Blumenthal and Carrie Hill discussing how amazing Google has become at understanding images and relating them to search entities. You can listen and read about that here. I wanted to share the tool they mention and give a little bit of perspective on [...]

SEO and SEM Talks for your Chamber or Business Networking Group

SEO and Google Ads can be very rewarding to your business, but they can also be very confusing. It can be very easy to be led down the path by old news or even by Google themselves. With over a decade in the industry, I take great joy in educating small business owners about the [...]