Those of you who follow my blog know that I try to narrow down the news in the industry to the important pieces for my clients on a day to day basis. I try to cull through the many, many articles and opinions out there and bring you just what helps you. With that in mind, I wanted to start 2016 with your primer of the links of the best, and most informative Year In Review type pieces from good authorities. There is so much garbage out there mainly intended to try to make you buy their products, that I wanted you to get truth from trusted authorities. With that being said, here you go.
2015 In Local Search: Those of you trying to dominate the local market will have a refresher here and can maybe pick up on a few things that might have passed you by during a busy year.
2015 SEO Ranking Factors: The Moz ranking factors report from 2015 so you can focus your energies in the right directions.
Google’s 2015 Year in Search: This is not necessarily helpful from an SEM perspective, but straight from the Google blog.
2015 Top Search Engine Land Columns on Paid Search: This speaks for itself and I’m sure if you are handling your own PPC campaigns, this will give you something to run with for 2016 that you haven’t been doing before.
Search Engine Watch Year in SEO 2015: SEW did a good job hitting the important news highlights from SEO this year, such as Mobilegeddon, algorithm updates, and other Google changes. Check it out here.
Since my job is to cull down the information, I will leave you at that, but if your interests take you deeper in to the information on any of those sites, you are probably in good hands. I wish you all a very happy, healthy, and successful 2016. If you need help with search, just give us a call.