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Google Partners Program Now Serves Google, Not Small Business

This is a quick post that will announce my decision to no longer be a part of the Google Partners program in its current form because I believe it to not be in the best interest of my clients.  I have been a part of the Partners' program for a very long time because at [...]

By |2020-02-24T13:54:10+00:00February 24th, 2020|Categories: Google Ads, PPC Consulting, PPC Management, SEM Consulting|Tags: , , |

Risk Free & Algorithm Proof SEO for Small Business

With yet another major Google algorithm shift this past weekend, this time appearing to target local search considerably, I wanted to calm everyone that might get nervous from algorithm shift to algorithm shift.  It is important to have an SEO plan that focuses on fundamental improvements and doesn't chase each algorithm update.  Algorithm updates are [...]

Getting Found Without Limits: You Can Be Found Anywhere in Austin

Our February episode of You Can Be Found Anywhere comes straight from my search conference last week in Austin, TX.  I was able to get away for the conference for a little bit of fun and took in some music at the Moody Theater, home of the legendary Austin City Limits. Getting Found Without Limits [...]

Small Business SEO Content Silos – What to Write About

With the major changes in AI and Google's understanding of content, research is showing that information architecture and content silos are becoming more and more important. Pruning content and building content clusters may be critical things to focus on in 2020.  Add these skills to your toolbox. For the small business that is struggling to [...]

Pubcon Austin 2020 Overview: Content is Still King, More So

I have begun my fifteenth year in the search engine marketing industry.  Since day one we have been told that "Content is King", but there are so many other factors involved to succeed at SEO and PPC that we often chase down the latest ways to exploit the weaknesses in the Google algorithm, which is [...]

Important Elements of a Small Business SEO Plan

I recently had the opportunity to have a small business prospect share with me the SEO plan being presented by a competitor of mine.  It was alarming how much they were missing the mark.  For the most part, the company would be wasting money in the wrong places and completely ignoring other important aspects of [...]

Arkansas SEO Trail for Success: YCBF Anywhere

Our latest You Can Be Found Anywhere finds me riding one of the most beautiful scenic drives in the USA.  The Pig Trail Scenic Byway works its way through Ozark National Forest with lots of twisting turns, waterfalls, and beautiful scenic overlooks. You won't forget a quick drive down this road that is about an [...]

Small Business & Local SEO: Reviews

I have posted many times in recent months on the importance of reviews and some of the key pieces of why they are so important for your business going forward. In fact, some of this may be a bit of a review of reviews if you have been keeping up to date with the blog. [...]

Small Business & Local SEO: Link Building

This is part two of a little series to help small business owners focus on the core pieces of their SEO that really move the needle in 2020.  With literally hundreds of ranking factors, SEO can be overwhelming and confusing. All of the factors do matter, but when you have limited time and resources, it [...]

Small Business & Local SEO: Content & Topic Proximity

Fresh off of a nice, but brief talk with the Eastern Monmouth Area Chamber of Commerce, where I really had to streamline a longer SEO talk into just the basics, it got me thinking about some very basic stuff small business owners can keep in mind to help with their SEO in 2020.  I am [...]