You Can Be Found Blog

/You Can Be Found Blog/

12 Years of NJ Digital Marketing Success is Easy If You Avoid Gimmicks

It seems that every day I see some sort of social media ad with a digital marketing gimmick that is a sure sign of failure. These get rich quick SEO promises or "Beat the system" type promises must work to some extent or they would go away.  As business owners, we are always drawn to [...]

Blogging For Local Businesses – Is It Necessary for SEO?

I work with many small businesses who are primarily locally targeted, and one of the questions I get most often is "Do I have to blog?" In the world of SEO, they say "Content is King" and many people are sold that they need to keep blogging to succeed, and there is some truth to [...]

Camptown Races: SEO Authority with YCBF Anywhere

This month's You Can Be Found Anywhere finds me in northeastern Pennsylvania, at the world-renowned Camptown Races. The Camptown Races has found itself mentioned in shows and movies via the catchy song that Stephen Foster wrote to sing about the event. I would recommend it to any runner who wants to enjoy the now challenging road/trail [...]

Destination Trail/Road Races in PA: Camptown Races

If you are looking for a fun, challenging, but not unattainable destination race in the eastern USA, look no further than the Camptown Races in northeastern Pennsylvania.  Located in the tiny town of Camptown, PA, it has the history, the local friendliness and charm, the challenge of a tough trail race combined with a little [...]

By |2018-09-10T16:35:12+00:00September 10th, 2018|Categories: Running|Tags: , |

Reviews Are Important to Every Business, Not Just Local Businesses

As I sift through the August data for many clients and read up on what others are sharing, I am seeing one strong correlation. Remember. as Joy Hawkins so cleverly pointed out, that correlation does not always mean causation. From reading up on what Joy and other leaders have said in recent weeks about the [...]

SEO Is Moving Further Toward WHEATS for Success

I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1.  She does a good job of digging into the data.  The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]

SEO,SEM, Digital Marketing Discounts for Rotarians

Coming off of my blog post yesterday about how we can all be better by being a part of something bigger than ourselves, I wanted to make more official my discount for business owners that are Rotarians. As I am a part of Rotary International and know the wonderful things they do for the world, [...]

We Can Find a Way To Be Better

This is not necessarily a political post though I know some will always take things that way. In the wake of the death of John McCain, whom I was once a strong supporter, back in 2000, when I thought he might run for president as an independent. I truly believe that most of us fall [...]

By |2018-08-27T12:57:21+00:00August 27th, 2018|Categories: Uncategorized|

Monmouth Chamber SEO Consulting in Eatontown: Ranking in 2018

I had the privilege this past Friday to speak to the Monmouth Regional Chamber of Commerce at their weekly Perkolator breakfast in Eatontown about how to rank in 2018 for small businesses. We covered the latest in SEO necessities including Google My Business, link building, user experience (UX) necessities and more.  The breakfast is a [...]

SEO Tools Can Mislead – It is All Relative

I have had a number of people recently tell me about frustrations with SEO tools like  Yoast for their WordPress sites.  There are a lot of great tools out there to help you with your SEO, but many tend to overpromise or try to make it seem like they are all you need.  SEO plugins [...]