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Negative Keywords More Important Now Than Ever

With Google basically removing the concept of a true exact match keyword a few months ago, negative keywords have become more important than ever.  Just to clarify, when you advertise on Google Adwords, you now basically give Google a concept that you want to advertise for, but you don’t get to pick the specific […]

CRO Basics: Make It Easy For Your Visitor to Buy

One of the most common problems I find when working with smaller businesses diving into Adwords or SEO for the first time is basic conversion rate optimization (CRO) concepts. Why aren’t people calling or buying my product when I first turn on an Adwords campaign or get started.

I have had many cases where I […]

We Can Help You Find If Fred Is The Reason Your Traffic Just Tumbled

The latest Google algorithm update, “Fred”, is intended to punish sites with lots of “thin” content. In SEO, we have a phrase, “Content is King”, and you should have great content  about each service or topic your business is trying to sell. However, I have seen a number of small businesses get hit by […]

1st SEO Steps for a Local Business WordPress Site

Occasionally I talk to small business owners that just built their wordpress site and aren’t really sure how to get started with SEO.  Often they can’t even find themselves by name in Google and don’t appear to be in the results at all.

All in One SEO Plugin:

I will use this as an example […]

What is it? Wednesday: Bounce Rate

In keeping with the “What is it Wednesday” tradition, I wanted to touch on bounce rate this week. This is a common question I get from people as they become more aware of their site traffic and Google Analytics. Bounce rate can be confusing for people and some people put far too much weight […]

Local Search Marketing Factors Released

David Mihm used to put together an amazing survey of the search industry to determine the most important ranking factors and also trends over time in the factors we focus on.  He moved on to other things in recent years. Great guy.  Darren Shaw, another great in local search, has taken over and provided […]

Combining Local Businesses with Local Charities: Win Win

As a member of my local rotary, I am surrounded by opportunities to give to the community and great charitable organizations and I often try to think of other great ways to help out.  I also work in an industry where I help businesses with marketing strategy.  I have found a way to help […]

SE-Oh No! Dealing with an SEO Crisis

Those of us relying on SEO are often frightened when we see a big Google update announced in the news, like we saw with the “Fred” update in March.  We feel like we can lose lots of business at the whim of Google. To be fair to Google, they are usually updating to just […]

Is Your Content Getting You Punished?

One ongoing issue in SEO is that when something is deemed important for ranking, many people and companies try to exploit that or find automated and easy ways to do it. With links it was link farms and article spinning and numerous other things. When headlines show up that content marketing is a big […]

Not Exactly! Google Changed the Meaning of Exact Match Keywords

This is to serve as a warning to you.  A few months back I posted about how you should be very wary of keyword matches when running your Adwords campaigns, and that the default “broad match” that everyone tends to use can cause a lot of wasted budget.  Well, now Google has made things […]