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Quarantine SEO Deals During Coronavirus to Help Small Businesses

These are difficult times for small business owners and we aren't sure when they will end. Business owners are adjusting their business models to switch to the current situation with curbside loading zones and moving to online sales. One thing is certain in the quarantine landscape.  From inside our homes, the only real way to [...]

Service Intent Searches During COVID-19 Corona Virus Period in NJ

UPDATE: Because Google Trends shows week data ending on weekends, I will update in the beginning of the week for the prior week. Last night the NBA season was postponed due to the virus.  This is likely only one of the beginning signs of a major disruption to everyone's lives in the US over the [...]

Small Business SEO Content: Top of the Sales Funnel

Content is King!  That is one of the first things you learn in SEO and sometimes one of the toughest things for small business owners to fully get behind.  Small business owners often want to control the message, but adding regular content writing to their already busy schedule can tend to push it to the [...]

By |2020-03-11T15:30:45+00:00March 11th, 2020|Categories: Content Marketing, DIY SEO, SEO, SEO Consulting, Small Business SEO|

Measuring Small Business SEO and PPC Success

I have had a few talks recently with clients and prospects about how to know what is even working with SEO and Google Ads or PPC.  I have even sat with prospects recently that spent thousands of dollars a month with a company and didn't even know what they were doing for them. They provided [...]

Google Partners Program Now Serves Google, Not Small Business

This is a quick post that will announce my decision to no longer be a part of the Google Partners program in its current form because I believe it to not be in the best interest of my clients.  I have been a part of the Partners' program for a very long time because at [...]

By |2020-05-05T16:25:32+00:00February 24th, 2020|Categories: Google Ads, PPC Consulting, PPC Management, SEM Consulting|Tags: , , |

Risk Free & Algorithm Proof SEO for Small Business

With yet another major Google algorithm shift this past weekend, this time appearing to target local search considerably, I wanted to calm everyone that might get nervous from algorithm shift to algorithm shift.  It is important to have an SEO plan that focuses on fundamental improvements and doesn't chase each algorithm update.  Algorithm updates are [...]

Getting Found Without Limits: You Can Be Found Anywhere in Austin

Our February episode of You Can Be Found Anywhere comes straight from my search conference last week in Austin, TX.  I was able to get away for the conference for a little bit of fun and took in some music at the Moody Theater, home of the legendary Austin City Limits. Getting Found Without Limits [...]

Small Business SEO Content Silos – What to Write About

With the major changes in AI and Google's understanding of content, research is showing that information architecture and content silos are becoming more and more important. Pruning content and building content clusters may be critical things to focus on in 2020.  Add these skills to your toolbox. For the small business that is struggling to [...]

Pubcon Austin 2020 Overview: Content is Still King, More So

I have begun my fifteenth year in the search engine marketing industry.  Since day one we have been told that "Content is King", but there are so many other factors involved to succeed at SEO and PPC that we often chase down the latest ways to exploit the weaknesses in the Google algorithm, which is [...]

Important Elements of a Small Business SEO Plan

I recently had the opportunity to have a small business prospect share with me the SEO plan being presented by a competitor of mine.  It was alarming how much they were missing the mark.  For the most part, the company would be wasting money in the wrong places and completely ignoring other important aspects of [...]