You Can Be Found Blog

/You Can Be Found Blog/

SH! Specific and Helpful Posts to Increase SEO Presence and Strength

“Content is King” in the world of SEO. Though there are hundreds of other factors that have a say in your ranking possibilities, content is the one you have the most control over.  Small businesses trying to compete against the big guys often have to find their niche in search with more specific searches, as [...]

Copenhagen SEO & Content Marketing at Nyhavn: YCBF Anywhere

2018 and 2019 have been years where sites are getting hit hard because of old content.  Blog posts or content that ranked for years suddenly plummeted with recent Google updates, and it was time to freshen content and update it. First, the health, medical, and financial sites got hit and then it worked its way [...]

Reviews Have Far More Important Factors Than Average Score

I suggested almost exactly five years ago that reviews would be the links of the future.  By that, I mean that their weight in the Google algorithm would increase to the point that they became the most important individual factor. Much like links have many individual factors beyond just total count, such as frequency, site [...]

Cheap Ways to Make Your WordPress Site Mobile Friendly

If your site isn't mobile friendly yet, you either haven't been paying attention, or you have been so busy that you haven't had a chance to address it. Google started rolling out mobile first indexing in 2018, and now your rankings are based on the mobile version of your site.  Even if you aren't worried [...]

SEO Keyword Research is a Whole New Ballgame – TF-IDF

With the rise of semantic search in recent years, which is basically Google's AI getting better at figuring out what good content is, rather than just searching for how often a specific keyword or phrase shows up on a page, the world of keyword research has changed significantly.  We no longer focus on a keyword [...]

What Links Matter for Small Business SEO?

On the heels of a brilliant article that Cyrus Shepard put out about what is given value in the world of link building, I wanted to do my job and simplify things a little bit for the normal business owner.  Those of us in the search industry salivate at the thought of ranking factor studies [...]

Is Your Small Business Measuring Digital Success Properly?

Many small businesses I work with find it difficult to understand what is working and what isn't.  Often, we get stuck in the trap of just focusing on traffic, when it isn't too difficult to dig into the data a little more and make better measurements that lead to better decisions.  Sites selling goods directly [...]

Norway SEO & Content Marketing: Found Anywhere

My latest You Can Be Found Anywhere comes straight from the Naeroyfjord in Norway, the most narrow fjord and a UNESCO site.  With such a beautiful and narrow piece of nature, I focus in on SEO and how having narrow, or very specific content, will help you get found for SEO. Specific (Narrow) Content Works [...]

How to Identify Content That Needs to Be Refreshed for SEO

With the Google algorithm updates of 2018 and 2019, I have had many site owners come to me that saw dramatic drops in traffic.  Most often the dramatic drop is due to old content.  Many of these sites have been churning out blog posts and articles on a regular basis for years that was leading [...]

Red Devil 50K – Lots of First for this Old Trail Runner

I wanted to write up a quick race report for my recent Red Devil 50K experience. The local Run Wenatchee club in the Cascade mountains of Washington threw a great race, and I recommend it if you want a true challenge. In fact, I find that I learn a number of lessons with every race, [...]

By |2019-06-11T16:46:20+00:00June 11th, 2019|Categories: Running|Tags: , |