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PWA’s, Layered Ads and Advanced Call Tracking: SMX Day 2

Day 2 of SMX Advanced brought a number of new opportunities.  After focusing on SEO on Day 1, I looked a little more at PPC advances in Day 2. I did start with a session on dealing with algorithmic adjustments, but much of that was information I was already using.

Another new focus coming out […]

AMP, Content, HTTPS, Links: Day 1 at SMX Advanced

Fresh back to my room from Day 1 at SMX Advanced and wanted to jot down some headlines from the different sessions I sat in today.  I chose to focus mostly on SEO today, after watching Gary Illyes of Google speak, and prioritize speed, AMP, and Progressive Web Apps (PWA).

My sessions after the Q&A […]

Sudden SEO Traffic Drop? Could be side effects of Fred

I have spent a number of hours the last couple of months helping business owners who suddenly saw their traffic disappear, or calls disappear since the Fred algorithm update a couple of months ago.  The update is believed to mostly punish poor content, but sometimes business owners have content that appears poor to Google […]

Latest Video Tells A Little About What You Can Be Found Offers

We recently put together a video to try to help explain SEO and how we can help your business get found online.  Jeremy Skillings and You Can Be Found have been successfully getting businesses found and getting them more business for over a decade.  We are an A+ with the Better Business Bureau and a […]

Editing your Yoast SEO Title Tags: See How it is Done

One of the common questions I hear both through social media and at the workshops I run is how to edit your title tags on your website. After explaining the importance of title tags for SEO, people then often go to try to edit theirs and aren’t sure where to start. In a new […]

Negative Keywords More Important Now Than Ever

With Google basically removing the concept of a true exact match keyword a few months ago, negative keywords have become more important than ever.  Just to clarify, when you advertise on Google Adwords, you now basically give Google a concept that you want to advertise for, but you don’t get to pick the specific […]

CRO Basics: Make It Easy For Your Visitor to Buy

One of the most common problems I find when working with smaller businesses diving into Adwords or SEO for the first time is basic conversion rate optimization (CRO) concepts. Why aren’t people calling or buying my product when I first turn on an Adwords campaign or get started.

I have had many cases where I […]

We Can Help You Find If Fred Is The Reason Your Traffic Just Tumbled

The latest Google algorithm update, “Fred”, is intended to punish sites with lots of “thin” content. In SEO, we have a phrase, “Content is King”, and you should have great content  about each service or topic your business is trying to sell. However, I have seen a number of small businesses get hit by […]

1st SEO Steps for a Local Business WordPress Site

Occasionally I talk to small business owners that just built their wordpress site and aren’t really sure how to get started with SEO.  Often they can’t even find themselves by name in Google and don’t appear to be in the results at all.

All in One SEO Plugin:

I will use this as an example […]

What is it? Wednesday: Bounce Rate

In keeping with the “What is it Wednesday” tradition, I wanted to touch on bounce rate this week. This is a common question I get from people as they become more aware of their site traffic and Google Analytics. Bounce rate can be confusing for people and some people put far too much weight […]