With Google basically removing the concept of a true exact match keyword a few months ago, negative keywords have become more important than ever. Just to clarify, when you advertise on Google Adwords, you now basically give Google a concept that you want to advertise for, but you don’t get to pick the specific […]
This is to serve as a warning to you. A few months back I posted about how you should be very wary of keyword matches when running your Adwords campaigns, and that the default “broad match” that everyone tends to use can cause a lot of wasted budget. Well, now Google has made things […]
After reading some article recently about how business owners don’t understand a lot of the fundamental concepts of search engine marketing, and also having a few people ask me questions that they said they were afraid to ask because they thought it was stupid, I thought I would make an effort to lay out […]
One of my New Years Resolutions was to get out there more and help business owners understand how search works. I will be offering more free search engine marketing workshops, talks, and of course my social media show. I recently posted to social media an article discussing how 45% of business owners didn’t know […]
I’m sad to say that I have run in to a lot of Adwords campaigns recently that were set up by people that claim to be professionals, but were set up horribly and were basically just handing money to Google with little or no chance of actually gaining the company. I strongly urge any […]
I have had a number of people ask me recently why I am a Google Certified Partner and what it entails. I just wanted to take a moment to explain how me being a Google certified partner is a benefit to my clients.
For the first few years that I was in business I hesitated to […]
Another big takeaway I got from Seattle is that everyone that is doing PPC should be doing remarketing, and probably those that aren’t. It is one of the most effective forms of online marketing and can be started with as low as 100 visitors to your site in a month.
What is Remarketing?
Remarketing is those […]
One of the common issues I see when helping clients with SEO or PPC programs is poor landing pages that scare visitors away or aren’t built with converting in mind. You don’t exist online if you don’t have a search engine marketing plan, but there is no point bringing in new visitors if you […]
You Can Be Found has recently joined the Westfield NJ Chamber of Commerce and is taking on new clients to help businesses better manage their search presence with SEM plans including SEO or PPC (Google Adwords), or in many cases a combination of many elements.
Westfield is a unique and competitive market filled with businesses […]