community outreach

Shining Light on the Confusing World of Search Marketing

This past Friday I had the honor of speaking to the Perkolator Breakfast group.  This breakfast is held each Friday in Eatontown at the All Seasons Diner and organized by the Monmouth Regional Chamber of Commerce.  It is a great group for business networking and they asked me to “shine a light” on search […]

Editing your Yoast SEO Title Tags: See How it is Done

One of the common questions I hear both through social media and at the workshops I run is how to edit your title tags on your website. After explaining the importance of title tags for SEO, people then often go to try to edit theirs and aren’t sure where to start. In a new […]

Combining Local Businesses with Local Charities: Win Win

As a member of my local rotary, I am surrounded by opportunities to give to the community and great charitable organizations and I often try to think of other great ways to help out.  I also work in an industry where I help businesses with marketing strategy.  I have found a way to help […]

Business Breakthroughs Breakfast SEO & SEM

I was honored to be invited to the Business Breakthroughs Breakfast in Middletown, NJ last week to talk about search engine marketing.  The breakfast is hosted by Salim Omar and the folks from Straight Talk CPA’s. It was a great group and because they were very interactive and involved, I was able to veer […]

Nonprofit & Mold Remediation SEO with EMACC

This month I had the privilege of sitting down with John Majeski of Servpro Eatontown and Long Branch and Ashley Pacifico of the Mental Health Association of Monmouth County. Despite MHA being a nonprofit, the two sites had similar issues. They both had fairly good link profiles, though had some competitors in their search world […]

Helping Through Free SEM Talks, Workshops & Social Media Shows

One of my New Years Resolutions was to get out there more and help business owners understand how search works. I will be offering more free search engine marketing workshops, talks, and of course my social media show.  I recently posted to social media an article discussing how 45% of business owners didn’t know […]

Red Bank Lawyer and Dentist SEO at EMACC SEO Workshop

This month at the SEO Workshop for the Eastern Monmouth Area Chamber of Commerce, I sat down with Dr. Glenn MacFarlane and William Denver.  Dr. MacFarlane is a local dentist in Red Bank and William Denver is a local lawyer that helps with insurance disputes, business law, and other general legal services.

Between the two […]

National Market SEO – November EMACC SEO Workshop

Another great SEO workshop with the Eastern Monmouth Area Chamber of Commerce this month.  I sat down with Chelsea Eriksen and Anna Lifton of Nobel Systems to dig in to two of their auto industry related sites focused on VIN history and recall news.

These sites are both in very competitive national markets, but in […]

7 Ways to Ignore Election Night Results and Restore Your Faith in Humanity

With the election upon us and all of us likely feeling that our souls are a little dirty from all of this, I wanted to provide help and give you something else to do on election night to keep your attention away from the craziness. On Wednesday morning we will wake up to a […]

Feeding the Hungry & Accountant SEO with EMACC Workshop

This  month I had the opportunity to sit down the the marketing department over at Lunch Break and Kasey O’Malley from Totaro Totaro Siegel accounting to dig in to the search engine marketing issues facing their businesses.

First of all, please visit their sites linked above and read what they have to offer. Lunch Break is […]