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Check Out How Google Understands Your Images

I shared the amazing Local Search Deep Dive last week with Mike Blumenthal and Carrie Hill discussing how amazing Google has become at understanding images and relating them to search entities. You can listen and read about that here. I wanted to share the tool they mention and give a little bit of perspective on [...]

Niche E-commerce SEO Success with Content Deconstruction and Targeting

In the past year or so I have taken on more e-commerce clients to help in what are often very tough markets. Usually, in the e-commerce space, you are taking on not only Amazon but other brand behemoths that will always have stronger domains than your small business site. There is an answer to getting [...]

SH! Specific and Helpful Posts to Increase SEO Presence and Strength

“Content is King” in the world of SEO. Though there are hundreds of other factors that have a say in your ranking possibilities, content is the one you have the most control over.  Small businesses trying to compete against the big guys often have to find their niche in search with more specific searches, as [...]

Copenhagen SEO & Content Marketing at Nyhavn: YCBF Anywhere

2018 and 2019 have been years where sites are getting hit hard because of old content.  Blog posts or content that ranked for years suddenly plummeted with recent Google updates, and it was time to freshen content and update it. First, the health, medical, and financial sites got hit and then it worked its way [...]

SEO Keyword Research is a Whole New Ballgame – TF-IDF

With the rise of semantic search in recent years, which is basically Google's AI getting better at figuring out what good content is, rather than just searching for how often a specific keyword or phrase shows up on a page, the world of keyword research has changed significantly.  We no longer focus on a keyword [...]

Norway SEO & Content Marketing: Found Anywhere

My latest You Can Be Found Anywhere comes straight from the Naeroyfjord in Norway, the most narrow fjord and a UNESCO site.  With such a beautiful and narrow piece of nature, I focus in on SEO and how having narrow, or very specific content, will help you get found for SEO. Specific (Narrow) Content Works [...]

How to Identify Content That Needs to Be Refreshed for SEO

With the Google algorithm updates of 2018 and 2019, I have had many site owners come to me that saw dramatic drops in traffic.  Most often the dramatic drop is due to old content.  Many of these sites have been churning out blog posts and articles on a regular basis for years that was leading [...]

SEO Siloing is a Difference Maker

One of the best things about my attending SMX Advanced each year is that I usually have a session in Day 1 that leaves me happy that I made the trip.  Once that session has happened, everything else is just icing on the cake.  Typically that session is the SEO Factors session, but this year [...]

Case Study: Small Business SEO Success

Today I wanted to share an example of what happens when all of the pieces come together with an SEO plan. We try to fill in the gaps for small businesses. Some businesses can create great content on their own, or have tons of great relationships to use for building links and site strength. Some [...]

Why Evergreen Content Can Be Dangerous for SEO

In the world of SEO and the Google algorithm, there are always hot tips and tactics that help you advance with the latest Google adjustment. In most cases over the years, tactics that are initially good ideas and meant to help, eventually get abused to the point of becoming a negative for you and your [...]