Content Marketing

/Content Marketing

Norway SEO & Content Marketing: Found Anywhere

My latest You Can Be Found Anywhere comes straight from the Naeroyfjord in Norway, the most narrow fjord and a UNESCO site.  With such a beautiful and narrow piece of nature, I focus in on SEO and how having narrow, or very specific content, will help you get found for SEO. Specific (Narrow) Content Works [...]

How to Identify Content That Needs to Be Refreshed for SEO

With the Google algorithm updates of 2018 and 2019, I have had many site owners come to me that saw dramatic drops in traffic.  Most often the dramatic drop is due to old content.  Many of these sites have been churning out blog posts and articles on a regular basis for years that was leading [...]

SEO Siloing is a Difference Maker

One of the best things about my attending SMX Advanced each year is that I usually have a session in Day 1 that leaves me happy that I made the trip.  Once that session has happened, everything else is just icing on the cake.  Typically that session is the SEO Factors session, but this year [...]

Case Study: Small Business SEO Success

Today I wanted to share an example of what happens when all of the pieces come together with an SEO plan. We try to fill in the gaps for small businesses. Some businesses can create great content on their own, or have tons of great relationships to use for building links and site strength. Some [...]

Why Evergreen Content Can Be Dangerous for SEO

In the world of SEO and the Google algorithm, there are always hot tips and tactics that help you advance with the latest Google adjustment. In most cases over the years, tactics that are initially good ideas and meant to help, eventually get abused to the point of becoming a negative for you and your [...]

The Best SEO Tool is A Company That Knows What Matters

There are many, many SEO tools out there to help you move your site up the rankings.  Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]

Content Audit: What is Helping and What is Hurting?

With the latest Google algorithm update, much has been said about content audits and figuring out which old content is valuable to you and what is dragging you down or hurting your site.  In these days of "crawl budget" worries, site owners need to make sure Google comes to the right pages and ignores those [...]

2019 Growing Ranking Factors: Dwell Time

Over the next week or so I am going to do a series of posts on some factors that seem to be growing in importance in the SEO world. We should try to pay more attention to these factors in 2019, when we can, to improve our positioning and success. Dwell time is a somewhat [...]

Crawl Budget and Indexing Matters More in 2019 for Small Businesses

In recent weeks, crawl budget and indexing questions and issues have come up more and more with prospects and clients.  Crawl budget and indexing issues were once more a big site issue, but now something smaller businesses need to be conscious of.  As we continue to grow good content for all of our sites, we [...]

SEO is About Trust and What Does Google Trust?

With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]