Content

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SEO Unique Content – You Can Be Found Anywhere – Motown Museum

In my new monthly short video series, we want to drive home the point that with a good search engine marketing plan, your business can be found from just about anywhere. With mobile phone traffic taking up more than half of all traffic, our businesses tend to be found more often when people are out [...]

Updating Content Can Make Huge Differences for SEO

With all of the updates in 2017 around content length and freshness, it has become important for smaller businesses that don't deal in long-form content every day to take a look at their own content and face the facts that they need to expand and update content in many areas to maintain an organic ranking [...]

Refresh Your Content in 2018: It May Be Your Biggest Problem

With the big content based changes to the Google algorithm this year, many smaller businesses were caught by surprise, and some are just noticing as the year comes to an end. Organic traffic is down and you aren't sure why? It is likely content based. The algorithm has gotten much better at picking out "thin" [...]

Content Marketing is Just One Important Piece

Often in the business world, phrases get thrown around and become hot words, but most people don't truly understand what they are or why they are important. This happens in abundance in the world of SEO, which is already confusing to many business owners.  One of those hot terms that everyone has been talking about [...]

By | 2017-11-20T17:30:18+00:00 November 20th, 2017|Categories: Content|Tags: , , |0 Comments

UX Key for SEO: What does that mean?

So Google will tell you that User Experience, or UX, is the #1 SEO factor.  In a sense that may be true, but it is vague and confusing to many who seek actionable advice on how to move up the rankings. So I wanted to break down UX to help people understand what all of [...]

What should I blog about for SEO?

Some of the questions I hear most from small business owners when I speak to business groups are about blogging.  Why is blogging important? What should I blog about? How often do I need to blog? Why Blog? In the world of search engines, content is king.  Google is in the business of supplying the [...]

By | 2017-10-10T18:51:11+00:00 September 22nd, 2017|Categories: Blogging, Content, SEO Consulting, SEO Strategy Series|Tags: , , |0 Comments

Talking SEO, Adwords, and Local Search in Scotch Plains

I had the wonderful opportunity to be a guest of the Greater Westfield Chamber of Commerce at the JCC in Scotch Plains last night.  We had a great talk about all things search.  I really enjoyed the interaction with the group as we were able to drop some of the formality and have more of [...]

2017 was a Small Business Technical SEO Summer

2017 was the year that technical SEO and content issues really came home to the smaller business world.  Since SEO is relative to your competitors, often times, advances that may become necessary in the national and more competitive markets or on content and news sites don't filter down to the small business world quite as [...]

Out of Darkness, Into the Light: 4th Thursday Networking

Yesterday I had the opportunity to speak to a great group at the 4th Thursday Networking Group at the Fireside Grill & Bar in Marlboro, NJ.  I have been a fairly regular attendee at this group get together for years. Thinking through my history yesterday morning, I have followed it through four separate locations over [...]

Digital Marketing Answer and Success from an Expert

Business owners are in a constant struggle to find that right formula to bring in new customers and clients. As technology advances and different forms of media go in and out of popularity, it can be very confusing which method to use and which to let go.  We have been fully immersed in helping business [...]