Conversion Metrics

PWA’s, Layered Ads and Advanced Call Tracking: SMX Day 2

Day 2 of SMX Advanced brought a number of new opportunities.  After focusing on SEO on Day 1, I looked a little more at PPC advances in Day 2. I did start with a session on dealing with algorithmic adjustments, but much of that was information I was already using.

Another new focus coming out […]

What is LPO or CRO? Converting the Visitor

Landing Page Optimization (LPO) or Conversion Rate Optimization (CRO) often go hand in hand. LPO is more specifically dealing with the effectiveness of the page visitors visit on your site and how that can help convert them to buyers. CRO is more about the entire user experience from initially becoming aware of you via […]

Landing Page Optimization (LPO): Converting the Visitor

One of the common issues I see when helping clients with SEO or PPC programs is poor landing pages that scare visitors away or aren’t built with converting in mind. You don’t exist online if you don’t have a search engine marketing plan, but there is no point bringing in new visitors if you […]

SEO Is Becoming IEO As The Lines Become Blurred

This week I want to touch more on the future of SEO.  As google becomes “smarter’ and more aware of all of your online entities, the future appears to be in “Internet Entity Optimization”. Your brand has an online presence in a number of places and they all blend together.  Whether you make a […]

Google Offers “Smart Goals” in Analytics, Adwords

One of the common issues I see with small and mid-sized businesses while helping them with search engine marketing is measuring success. If you don’t have a direct sale on line, it is sometimes difficult to determine which traffic is good traffic and which is bad.  We arbitrarily look at bounce rate and time […]

SEO has highest ROI for Local Businesses

A recent survey of 288 SEO’s and Small Businesses dug in to try to determine what marketing venue offered the best ROI for local businesses.  The surveyed represented over 7,000 locations in a one year period and can be learned about in more detail in the link above.

The survey showed that organic search delivered […]

PPC Landing Page Fundamentals

First of all, Happy New Year to everyone.  I was going to do a post this week just wishing everyone a Happy New Year, but thought I might as well give you something to help you too.  Next week, in honor of the NFL Playoffs, I’m going to do a post on SEM Playoffs, […]

Google Tackling Site to Store Conversions

One of the difficulties in the SEO and Pay Per Click world is measuring conversions that don’t take place directly online.  For example, if you run an online store that sells your products directly online, it is easy to measure results, see which keywords trigger the most purchases, find out which advertisers give you […]