Conversion Metrics

/Conversion Metrics

Is Your Small Business Measuring Digital Success Properly?

Many small businesses I work with find it difficult to understand what is working and what isn't.  Often, we get stuck in the trap of just focusing on traffic, when it isn't too difficult to dig into the data a little more and make better measurements that lead to better decisions.  Sites selling goods directly [...]

The Best SEO Tool is A Company That Knows What Matters

There are many, many SEO tools out there to help you move your site up the rankings.  Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]

Google Data Studio Can Tell the Right Story for Your Small Business

At a recent local search conference I learned more about the amazing Google Data Studio tool, which is free and though has a little bit of a learning curve, can do an amazing job at combining a lot of that important information from different sources into one spot.  One of the problems I was having [...]

2019 Can Be Confusing Year for Local Business Data Measurement

Google My Business has taken the country and world by storm.  My clients and other local businesses are taking advantage of GMB to get better exposure in Google.  Google is offering more and more functionality and interaction to GMB and is rewarding businesses that use it.  We have seen many clients increase calls from GMB [...]

SMX Advanced Wednesday – PPC, Conversions, and Analytics

This year it worked out that Tuesday of my SMX Advanced experienced was very SEO focused, while Wednesday saw a deep dive in to pay per click, conversion rate optimization, and better use of analytics.  Though less has changed on the PPC horizon than had last year, there was a lot to confirm that I [...]

UX Key for SEO: What does that mean?

So Google will tell you that User Experience, or UX, is the #1 SEO factor.  In a sense that may be true, but it is vague and confusing to many who seek actionable advice on how to move up the rankings. So I wanted to break down UX to help people understand what all of [...]

Digital Marketing Answer and Success from an Expert

Business owners are in a constant struggle to find that right formula to bring in new customers and clients. As technology advances and different forms of media go in and out of popularity, it can be very confusing which method to use and which to let go.  We have been fully immersed in helping business [...]

PWA’s, Layered Ads and Advanced Call Tracking: SMX Day 2

Day 2 of SMX Advanced brought a number of new opportunities.  After focusing on SEO on Day 1, I looked a little more at PPC advances in Day 2. I did start with a session on dealing with algorithmic adjustments, but much of that was information I was already using. Another new focus coming out [...]

What is LPO or CRO? Converting the Visitor

Landing Page Optimization (LPO) or Conversion Rate Optimization (CRO) often go hand in hand. LPO is more specifically dealing with the effectiveness of the page visitors visit on your site and how that can help convert them to buyers. CRO is more about the entire user experience from initially becoming aware of you via search [...]

Landing Page Optimization (LPO): Converting the Visitor

One of the common issues I see when helping clients with SEO or PPC programs is poor landing pages that scare visitors away or aren't built with converting in mind. You don't exist online if you don't have a search engine marketing plan, but there is no point bringing in new visitors if you aren't [...]