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Small Business Conversion and UX Basics

With small businesses, we have to be careful to use each dollar of our budget wisely.  This is why it is critically important not to make basic mistakes with your website that cost you money.  I regularly run into business owners who have invested in a new website but have mistakenly forgotten to address some [...]

COVID-19 Time to Get Your Digital Marketing Metrics In Order

Since March, most businesses have seen their Google Analytics or other forms of digital metrics become a garbled mess. The world has changed and whether this is the beginning of a new normal of some type, or a huge blip on the metrics radar, the last month or so is going to be hard to [...]

Measuring Small Business SEO and PPC Success

I have had a few talks recently with clients and prospects about how to know what is even working with SEO and Google Ads or PPC.  I have even sat with prospects recently that spent thousands of dollars a month with a company and didn't even know what they were doing for them. They provided [...]

Is Your Small Business Measuring Digital Success Properly?

Many small businesses I work with find it difficult to understand what is working and what isn't.  Often, we get stuck in the trap of just focusing on traffic, when it isn't too difficult to dig into the data a little more and make better measurements that lead to better decisions.  Sites selling goods directly [...]

The Best SEO Tool is A Company That Knows What Matters

There are many, many SEO tools out there to help you move your site up the rankings.  Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]

Google Data Studio Can Tell the Right Story for Your Small Business

At a recent local search conference I learned more about the amazing Google Data Studio tool, which is free and though has a little bit of a learning curve, can do an amazing job at combining a lot of that important information from different sources into one spot.  One of the problems I was having [...]

2019 Can Be Confusing Year for Local Business Data Measurement

Google My Business has taken the country and world by storm.  My clients and other local businesses are taking advantage of GMB to get better exposure in Google.  Google is offering more and more functionality and interaction to GMB and is rewarding businesses that use it.  We have seen many clients increase calls from GMB [...]

SMX Advanced Wednesday – PPC, Conversions, and Analytics

This year it worked out that Tuesday of my SMX Advanced experienced was very SEO focused, while Wednesday saw a deep dive in to pay per click, conversion rate optimization, and better use of analytics.  Though less has changed on the PPC horizon than had last year, there was a lot to confirm that I [...]

UX Key for SEO: What does that mean?

So Google will tell you that User Experience, or UX, is the #1 SEO factor.  In a sense that may be true, but it is vague and confusing to many who seek actionable advice on how to move up the rankings. So I wanted to break down UX to help people understand what all of [...]

Digital Marketing Answer and Success from an Expert

Business owners are in a constant struggle to find that right formula to bring in new customers and clients. As technology advances and different forms of media go in and out of popularity, it can be very confusing which method to use and which to let go.  We have been fully immersed in helping business [...]

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