Conversion Metrics

/Conversion Metrics

SEO Is Becoming IEO As The Lines Become Blurred

This week I want to touch more on the future of SEO.  As google becomes "smarter' and more aware of all of your online entities, the future appears to be in "Internet Entity Optimization". Your brand has an online presence in a number of places and they all blend together.  Whether you make a sale [...]

Google Offers “Smart Goals” in Analytics, Adwords

One of the common issues I see with small and mid-sized businesses while helping them with search engine marketing is measuring success. If you don't have a direct sale on line, it is sometimes difficult to determine which traffic is good traffic and which is bad.  We arbitrarily look at bounce rate and time on [...]

SEO has highest ROI for Local Businesses

A recent survey of 288 SEO's and Small Businesses dug in to try to determine what marketing venue offered the best ROI for local businesses.  The surveyed represented over 7,000 locations in a one year period and can be learned about in more detail in the link above. The survey showed that organic search delivered [...]

PPC Landing Page Fundamentals

First of all, Happy New Year to everyone.  I was going to do a post this week just wishing everyone a Happy New Year, but thought I might as well give you something to help you too.  Next week, in honor of the NFL Playoffs, I'm going to do a post on SEM Playoffs, with [...]

Google Tackling Site to Store Conversions

One of the difficulties in the SEO and Pay Per Click world is measuring conversions that don't take place directly online.  For example, if you run an online store that sells your products directly online, it is easy to measure results, see which keywords trigger the most purchases, find out which advertisers give you the [...]