Digital Marketing Consulting

/Digital Marketing Consulting

Copenhagen SEO & Content Marketing at Nyhavn: YCBF Anywhere

2018 and 2019 have been years where sites are getting hit hard because of old content.  Blog posts or content that ranked for years suddenly plummeted with recent Google updates, and it was time to freshen content and update it. First, the health, medical, and financial sites got hit and then it worked its way [...]

Reviews Have Far More Important Factors Than Average Score

I suggested almost exactly five years ago that reviews would be the links of the future.  By that, I mean that their weight in the Google algorithm would increase to the point that they became the most important individual factor. Much like links have many individual factors beyond just total count, such as frequency, site [...]

SEO Keyword Research is a Whole New Ballgame – TF-IDF

With the rise of semantic search in recent years, which is basically Google's AI getting better at figuring out what good content is, rather than just searching for how often a specific keyword or phrase shows up on a page, the world of keyword research has changed significantly.  We no longer focus on a keyword [...]

What Links Matter for Small Business SEO?

On the heels of a brilliant article that Cyrus Shepard put out about what is given value in the world of link building, I wanted to do my job and simplify things a little bit for the normal business owner.  Those of us in the search industry salivate at the thought of ranking factor studies [...]

Is Your Small Business Measuring Digital Success Properly?

Many small businesses I work with find it difficult to understand what is working and what isn't.  Often, we get stuck in the trap of just focusing on traffic, when it isn't too difficult to dig into the data a little more and make better measurements that lead to better decisions.  Sites selling goods directly [...]

How to Identify Content That Needs to Be Refreshed for SEO

With the Google algorithm updates of 2018 and 2019, I have had many site owners come to me that saw dramatic drops in traffic.  Most often the dramatic drop is due to old content.  Many of these sites have been churning out blog posts and articles on a regular basis for years that was leading [...]

Case Study: Small Business SEO Success

Today I wanted to share an example of what happens when all of the pieces come together with an SEO plan. We try to fill in the gaps for small businesses. Some businesses can create great content on their own, or have tons of great relationships to use for building links and site strength. Some [...]

How to Address and Correct Big Drops in SEO Traffic

As tends to happen from time to time, with a few big Google algorithm updates each year, I have had a lot of business owners reach out to me in the last few weeks, trying to figure out why their traffic has dropped and/or their phones stopped ringing. Though digging into these issues does take [...]

Why Evergreen Content Can Be Dangerous for SEO

In the world of SEO and the Google algorithm, there are always hot tips and tactics that help you advance with the latest Google adjustment. In most cases over the years, tactics that are initially good ideas and meant to help, eventually get abused to the point of becoming a negative for you and your [...]

Avoid Mistakes Setting Up Your Small Business Google Search Ads Campaign

Google Ads can be a powerful tool for businesses to get found when potential customers or clients are searching for what they have to offer, but there is a lot of danger in setting up your ad campaigns if you don't know how to avoid the traps Google has set up for you. The problem [...]