With the major changes in AI and Google's understanding of content, research is showing that information architecture and content silos are becoming more and more important. Pruning content and building content clusters may be critical things to focus on in 2020. Add these skills to your toolbox. For the small business that is struggling to [...]
I have begun my fifteenth year in the search engine marketing industry. Since day one we have been told that "Content is King", but there are so many other factors involved to succeed at SEO and PPC that we often chase down the latest ways to exploit the weaknesses in the Google algorithm, which is [...]
I recently had the opportunity to have a small business prospect share with me the SEO plan being presented by a competitor of mine. It was alarming how much they were missing the mark. For the most part, the company would be wasting money in the wrong places and completely ignoring other important aspects of [...]
Our latest You Can Be Found Anywhere finds me riding one of the most beautiful scenic drives in the USA. The Pig Trail Scenic Byway works its way through Ozark National Forest with lots of twisting turns, waterfalls, and beautiful scenic overlooks. You won't forget a quick drive down this road that is about an [...]
I have posted many times in recent months on the importance of reviews and some of the key pieces of why they are so important for your business going forward. In fact, some of this may be a bit of a review of reviews if you have been keeping up to date with the blog. [...]
This is part two of a little series to help small business owners focus on the core pieces of their SEO that really move the needle in 2020. With literally hundreds of ranking factors, SEO can be overwhelming and confusing. All of the factors do matter, but when you have limited time and resources, it [...]
Fresh off of a nice, but brief talk with the Eastern Monmouth Area Chamber of Commerce, where I really had to streamline a longer SEO talk into just the basics, it got me thinking about some very basic stuff small business owners can keep in mind to help with their SEO in 2020. I am [...]
With content becoming more and more important as a ranking factor, even though it has always been king, there are many great tools out there to help SEO's to research semantic search topics. For example, if y0u want to rank for a certain phrase, what other content topics should be covered in what you write? [...]
Since I got involved in the SEO industry nearly 14 years ago, "Content is King" has been one of the major themes. With algorithm updates over the years, Google has gotten better at algorithmically rewarding and penalizing good and bad content, by looking at different ranking factors. These factors include speed and links pointed at [...]
The Google algorithm gets smarter and more complex every day. Google would tell you that they are constantly tweaking the algorithm and may have several adjustments each week. In the past, there have been one or two each year that are big enough to rock the industry and cause fundamental change to approach. In 2019, [...]
