Though there are many factors in ranking that need to be considered like building link strength and a fast loading site, there is one thing that the grinders can be sure will eventually pay off. This article will talk about what I like to call the "Con"s of SEO, which I will go over below. [...]
With the growing importance of the Google My Business (GMB) listing and Google committing even more to making Google My Business an important part of local business, it is important for any business to claim or gain control of their listing, so they can control the information that is presented and better interact with customers. [...]
Many small business owners feel overwhelmed and confused by the world of SEO. It seems so complicated and they are constantly being hit with emails telling them all the things they are doing wrong and how they fail this test or that. There are hundreds of things you can do to improve your standing with [...]
Fresh off of a visit to Local University Advanced in Austin last week, I want to touch on the latest trends in digital marketing. Though this is based in the local world, it leaks over into all of search as we move from keywords to entity search for all types of interaction with the internet [...]
Recent news has come out around Google's recent patent on relating entities to one another. This surprised some but is just a logical next step in the world of search. In fact, David Mihm spoke about this in detail in his Local U presentation back in 2015 in Williamsburg. Part of the reason I value [...]
My parents always told me that actions speak louder than words. Our activities say a lot about us and with the Facebook data scandal of late, our personal information that is owned online has been all over the news. Google has had their own run-ins with bad press due to all of the data they [...]
SEO is generally looked to as one of the best marketing strategies for small businesses, but as Google tends to put more paid advertising space all over the search results pages, small businesses get frustrated, feeling that their hard-earned organic rankings are getting pushed down below the fold. Even with the expanding Adwords space, organic [...]
A study published by TechCrunch last year showed that Americans spend over 5 hours a day on their mobile devices. That is just their mobile devices and does not include their computers at work or at home. That being said, it is clear that getting your company in front of new customers should involve some [...]
