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Does Small Business SEO Traffic Matter?

Does small business SEO traffic matter? The obvious answer is yes, but the type of traffic, and understanding why traffic is valuable, is far more important.  Focusing simply on traffic volume is inefficient and can often lead you to chasing the wrong goals, or even lead to poor decisions.  On the heals of my post [...]

Times Square NYC – You Can Be Found Anywhere Classics

This month on You Can Be Found Anywhere, I have a never before released episode from before the craziness of COVID took over the world.  Back to the simpler times in NYC on an early morning, discussing competition.  Times Square is one of the most competitive places in one of the most competitive cities. It [...]

Small Business Conversion and UX Basics

With small businesses, we have to be careful to use each dollar of our budget wisely.  This is why it is critically important not to make basic mistakes with your website that cost you money.  I regularly run into business owners who have invested in a new website but have mistakenly forgotten to address some [...]

What is the Best Content To Rank and Gain Links?

With so much content out there, it can be difficult to figure out what to write about and how to write it. What is the optimal length? What points do I need to include? What style is most engaging?  It can all be difficult and sometimes leaves us frozen in analysis paralysis where we can't [...]

Some Lesser Known WordPress Basics for Small Business Owners to Understand

WordPress is a great format for small businesses for a good website with some nice bells and whistles that are easy to add and adjust on the fly.  There are a few words of caution when working with WordPress that I want people to keep in mind as they begin building their site.  I encourage [...]

Google Keeps Taking Away Control of Our Ad Spend

Google has slowly but surely snuck into our hearts and then changed the rules on us so that we lose control of how to spend our important advertising dollars. From changing the definition of "exact" a few years ago, which removed our ability to advertise for only the exact (correct definition) search queries we wanted, [...]

Long-Tail Keywords for Small Business SEO

A number of recent studies I have shared recently have given business owners and small business SEO experts like myself a chance to read between the lines and adjust our strategies.  Combining recent studies like the Banklinko study I shared on social media yesterday and a recent update to a great and in-depth guide to [...]

How Would You Rank the Internet? SEO for Everyone

From a Google search, the last reputable count of pages Google had in their index was 130 trillion in 2016, and that number was up 100 trillion from four years prior, so who knows what kind of numbers we have reached. In fact, it probably doesn't even matter at this point as the number has [...]

Skillings River in Maine: You Can Be Found Anywhere

The August 2020 episode of You Can Be Found Anywhere finds me along the shore of the Skillings River in Maine, which is actually a bit difficult to get close to, as much of the land along the river is privately owned.  However, no matter where you are exploring or researching, when a question or [...]

Does This or That Matter for My SEO? It is a Bit More Complicated

Probably the most common question I get from business owners or marketing managers around SEO is some form of "Is this a factor?" or "Will this matter for my SEO?" I wish there was a simple answer to that. Actually, I probably don't because it would make me less useful.  The truthful answer is really [...]

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