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You Can Be Found Archive: Athabasca Glacier and Google Ads Gone Cold

In the middle of a hot month here in New Jersey, the You Can Be Found Anywhere is a never before released one, from the archive.  We are found at the Athabasca Glacier in Jasper National Park in Canada, discussing not letting your Google Ads go cold.  The idea is that you need to stay [...]

Squarespace SEO Expertise in A New World

In 2020, I have seen a growth in clients that come to me with Squarespace sites. At one time Squarespace, Weebly, Wix, and other low price website tools were tough to help much with SEO. They were very limited with functionality and flexibility for an industry that requires a lot of both.  In the past [...]

Google Believes What People Say About You: Reviews and Your Business

I have talked in the past about Entity Search and how Google views your business as an entity with other entities associated with it. In some areas, you can see what entities Google associates with your business.  It is never as clear as what has been popping up recently in local search reviews.  Google will [...]

Where do I start with my SEO?

There are a lot of moving pieces in the SEO world and literally, hundreds of different things are shown to have correlations with your rankings in Google.  Often, for small business owners who just step into this world because they see how important it is, it leads to immediate confusion. They meet with a few [...]

How Long Does My Small Business Content Have to Be For SEO?

Clients ask me all the time how long their content needs to be.  Unfortunately, though the answer is simple, it can be a little bit frustrating.  As is the case with everything for SEO, the real answer comes down to the search and the competition. There is no set number that works for everything. This [...]

The Hamptons and Montauk SEO: You Can Be Found Anywhere

In the June You Can Be Found Anywhere, we visit a very famous lighthouse out on Long Island.  With the world as it is right now, it can be very confusing for business owners. Is there a good business pivot for COVID or am I just waiting this out? Digital marketing is more important than [...]

Online Reviews Mean Much More Than You Realize: Review Management

GatherUp recently released 120+ amazing statistics on the importance of reviews for business success. This just underlines what I have been shouting for years... or maybe puts it in bold with an exclamation point.  As we move into the future with better algorithms and artificial intelligence, and with Google getting smarter at weeding out fake [...]

Starting a Successful Business with SEO: YCBF Anywhere

This month our You Can Be Found Anywhere finds me in Bentonville, AR at the site of the first-ever Walmart store.  The world is changing with the COVID-19 experience and many new businesses and types of businesses are going to spring forward with success. Much like Walmart took the world by storm after starting in [...]

Internal Linking an Often Overlooked Piece of the Small Business SEO Puzzle

Internal linking can be tedious and time-consuming. Especially if you have a site with a lot of content and have to go back and do it as a project.  Because of this and the nature of smaller budgets and fewer resources for small businesses, it is often not addressed. Internal linking shouldn't be ignored anymore, [...]

COVID-19 Time to Get Your Digital Marketing Metrics In Order

Since March, most businesses have seen their Google Analytics or other forms of digital metrics become a garbled mess. The world has changed and whether this is the beginning of a new normal of some type, or a huge blip on the metrics radar, the last month or so is going to be hard to [...]