Digital Marketing

/Digital Marketing

Watch out! Google Trying to Control Google Ad Spend

In a scary turn, Google is now notifying some Google Ads advertisers that it will have its own experts begin managing their campaigns.  You have 7 days to opt out of this. Let's put this in perspective a little bit. Google Will Control How You Spend Money With Them This is like handing your car dealer [...]

NYC SEO & Digital Marketing Offers Unique Opportunities

NYC is one of the biggest and most competitive markets in the world for nearly any business battling it out for success.  As the Google algorithm gets more specific and Google ads get more competitive, unique opportunities pop up, where if you are willing to do the work and outsmart your competitors, you can often [...]

In 2019 SEO Even More About Trust Than Ever

If you are ready to take the jump into the high ROI world or SEO in 2019, you should know how important trust has become to this top-tier digital marketing strategy.  Not only do you need to show the world and Google that your company is trustworthy, but you need to hire someone you know [...]

Looking at SEO’s Most Important Ranking Factors for 2019

Search Engine Watch recently put out an article on the key ranking factors for 2019. Keeping in line with what I have said for years, the ABC's of ranking in Google have stayed the same since day 1. Google has simply gotten better at quantifying the user experience than they used to be so they [...]

Looking at the Top 5 Negative Local Search Ranking Factors

I posted earlier in the week about the latest local search ranking factors study that came out. With that post, I discussed which factors seemed to carry the most weight and some of the things a business owner could do at lower levels of effort to improve their positioning and exposure.  With this post, I [...]

2018 Local Search Ranking Factors Study Released

Whitespark and Moz, two great and trustworthy sources in search engine marketing, just released the latest local search ranking factors study. For you small business owners, the good news is that things that you have complete control over are increasing in importance as Google tries to get more people to utilize Google My Business (GMB), [...]

Everyone is Searching, You Should Be There

A recent study shows that despite many trying to predict its downfall in recent years, search engines, and particularly Google, remain the dominant force in people's everyday life. Even with millennials, where many said social media would take over, search engines continue to be the driver, with social cues helping to back up purchasing decisions along [...]

Announcing Comprehensive NJ Marketing Symposium December 6

I am thrilled to announce I will be a part of a comprehensive marketing symposium on December 6th from 9am to 11:30am at Powerhouse Studios on 7 Littell Road in East Hanover, NJ.  You can get your tickets here. This is a tremendous opportunity for business owners or marketers to learn the most important aspects of [...]

12 Years of NJ Digital Marketing Success is Easy If You Avoid Gimmicks

It seems that every day I see some sort of social media ad with a digital marketing gimmick that is a sure sign of failure. These get rich quick SEO promises or "Beat the system" type promises must work to some extent or they would go away.  As business owners, we are always drawn to [...]

SEO Is Moving Further Toward WHEATS for Success

I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1.  She does a good job of digging into the data.  The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]