Digital Marketing

/Digital Marketing

Everyone is Searching, You Should Be There

A recent study shows that despite many trying to predict its downfall in recent years, search engines, and particularly Google, remain the dominant force in people's everyday life. Even with millennials, where many said social media would take over, search engines continue to be the driver, with social cues helping to back up purchasing decisions along [...]

Announcing Comprehensive NJ Marketing Symposium December 6

I am thrilled to announce I will be a part of a comprehensive marketing symposium on December 6th from 9am to 11:30am at Powerhouse Studios on 7 Littell Road in East Hanover, NJ.  You can get your tickets here. This is a tremendous opportunity for business owners or marketers to learn the most important aspects of [...]

12 Years of NJ Digital Marketing Success is Easy If You Avoid Gimmicks

It seems that every day I see some sort of social media ad with a digital marketing gimmick that is a sure sign of failure. These get rich quick SEO promises or "Beat the system" type promises must work to some extent or they would go away.  As business owners, we are always drawn to [...]

SEO Is Moving Further Toward WHEATS for Success

I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1.  She does a good job of digging into the data.  The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]

SEO,SEM, Digital Marketing Discounts for Rotarians

Coming off of my blog post yesterday about how we can all be better by being a part of something bigger than ourselves, I wanted to make more official my discount for business owners that are Rotarians. As I am a part of Rotary International and know the wonderful things they do for the world, [...]

Why is SEO Unpopular When So Effective?

A recent study was recently published by Clutch showed that SEO was the least popular digital marketing channel. It stated that only 44% of businesses are spending money on SEO and pointed out the longer process before results were seen and the confusion about how it works as the leading cause. I would also point out [...]

SEO Basics – Where do I start?

Many small business owners feel overwhelmed and confused by the world of SEO. It seems so complicated and they are constantly being hit with emails telling them all the things they are doing wrong and how they fail this test or that. There are hundreds of things you can do to improve your standing with [...]

Digital Marketing Future: Customer Interaction with Reviews, Posts, Q&A, Content

Fresh off of a visit to Local University Advanced in Austin last week, I want to touch on the latest trends in digital marketing.  Though this is based in the local world, it leaks over into all of search as we move from keywords to entity search for all types of interaction with the internet [...]

Google Adwords Targeting – Rarely Used Gems

My parents always told me that actions speak louder than words.  Our activities say a lot about us and with the Facebook data scandal of late, our personal information that is owned online has been all over the news.  Google has had their own run-ins with bad press due to all of the data they [...]

Pinpoint Adwords Targeting Combines with SEO for Small Business Success

SEO is generally looked to as one of the best marketing strategies for small businesses, but as Google tends to put more paid advertising space all over the search results pages, small businesses get frustrated, feeling that their hard-earned organic rankings are getting pushed down below the fold. Even with the expanding Adwords space, organic [...]