Google Algorithm Update

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Digital Marketing Emergency Management: SEO, GMB, Google & Digital Ads

I had a week loaded with helping both clients and prospects deal with some digital marketing emergencies.  Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them.  Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn.  In some cases, if [...]

Is Passage or Paragraph SEO Now a Tactic for Small Businesses?

With Google's recent announcement that it will "consider passages from pages as an additional ranking factor", the industry went wild with chatter. What does this mean for small businesses or for any business really?  What changes should you make to your content to better optimize for the "passage era" of the Google algorithm that is [...]

How Would You Rank the Internet? SEO for Everyone

From a Google search, the last reputable count of pages Google had in their index was 130 trillion in 2016, and that number was up 100 trillion from four years prior, so who knows what kind of numbers we have reached. In fact, it probably doesn't even matter at this point as the number has [...]

Does This or That Matter for My SEO? It is a Bit More Complicated

Probably the most common question I get from business owners or marketing managers around SEO is some form of "Is this a factor?" or "Will this matter for my SEO?" I wish there was a simple answer to that. Actually, I probably don't because it would make me less useful.  The truthful answer is really [...]

Information Gain and the Future of SEO

The world of SEO is always changing and it pays to be able to look into the future a bit and read the tea leaves to stay ahead of the curve.  Though 2020 has been a mess in many ways, including the world of SEO and local search, with service pauses, Google glitches (see this [...]

Making the Right SEO and Local Search Decisions

A recent study by Sterling Sky on the effectiveness of keyword stuffing in the business name on Google My Business brings up a regularly occurring issue in the world of SEO - when is it ok to break the rules to take advantage of flaws in the search algorithm? I regularly have prospects or clients [...]

How Long Does My Small Business Content Have to Be For SEO?

Clients ask me all the time how long their content needs to be.  Unfortunately, though the answer is simple, it can be a little bit frustrating.  As is the case with everything for SEO, the real answer comes down to the search and the competition. There is no set number that works for everything. This [...]

Risk Free & Algorithm Proof SEO for Small Business

With yet another major Google algorithm shift this past weekend, this time appearing to target local search considerably, I wanted to calm everyone that might get nervous from algorithm shift to algorithm shift.  It is important to have an SEO plan that focuses on fundamental improvements and doesn't chase each algorithm update.  Algorithm updates are [...]

Important Elements of a Small Business SEO Plan

I recently had the opportunity to have a small business prospect share with me the SEO plan being presented by a competitor of mine.  It was alarming how much they were missing the mark.  For the most part, the company would be wasting money in the wrong places and completely ignoring other important aspects of [...]

Time to Rewrite Your Page Titles? SEO Evolution

With each year and update, Google gets better and smarter at understanding searcher intent and providing the best answers to their queries.  Title tags have always been an important part of small business SEO.  They are sometimes approached formulaically, trying to get in that main keyword and maybe the key geographic target. But now with [...]

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