Google Algorithm Update

/Google Algorithm Update

Why is SEO Unpopular When So Effective?

A recent study was recently published by Clutch showed that SEO was the least popular digital marketing channel. It stated that only 44% of businesses are spending money on SEO and pointed out the longer process before results were seen and the confusion about how it works as the leading cause. I would also point out [...]

How to Rank For Your Keyword Phrase in 2018

It is the summer of 2018 and though Google says they try to simplify things, SEO gets more and more complicated.  I wanted to do a quick overview for the small business owner to at least have a basic knowledge of what is important to ranking for that phrase they want to show up for.  [...]

Shining the Light on Search Engine Marketing in Seattle-SEO & SEM

It is important to me to stay up to date with the latest information in search engine marketing. Knowing what the latest algorithm adjustment accentuates or punishes, or knowing the latest tweaks to Google Adwords to improve performance are extremely important to me. I invest a lot of hard-earned dollars to make sure I know [...]

NE Pennslvania SEO at Water Gap Waterfalls

In a special bonus edition of You Can Be Found Anywhere, I visit the Delaware Water Gap national recreation area and Raymondskill Falls in northeastern Pennsylvania and with the beautiful waterfalls at my back, discuss falling rankings and how to resolve them. The point of our You Can Be Found Anywhere series is to underline [...]

Entity Search Optimization is Here: SEO of the Future

Recent news has come out around Google's recent patent on relating entities to one another. This surprised some but is just a logical next step in the world of search. In fact, David Mihm spoke about this in detail in his Local U presentation back in 2015 in Williamsburg. Part of the reason I value [...]

Emergency SEO Services-SEO ER for Underperforming Sites

With giant Google algorithm updates and changes becoming a way of life, more and more business owners are running into sudden drops in rankings or traffic and aren't sure what happened. One of the things I enjoy most about SEO is helping business owners find a path back to success, either from nowhere or from [...]

SEO Talk and Discussion – Central Jersey Think Tank – Feb. 27

UPDATED: SEO at The Central Jersey Think Tank Suzanne Stingo and the folks at Lawson, Rescinio, Schibell & Associates put on a great event this morning and I was honored to be a part of it. Want to send out my thank you's for the opportunity and inform everyone that they have events on the [...]

Updating Content Can Make Huge Differences for SEO

With all of the updates in 2017 around content length and freshness, it has become important for smaller businesses that don't deal in long-form content every day to take a look at their own content and face the facts that they need to expand and update content in many areas to maintain an organic ranking [...]

SEO Site Audits – What Went Wrong?

After reviews of progress in 2017, many companies are finding that one of their issues was their traffic suddenly, or slowly dropped this year and it cost them business. We are getting a lot of requests for an audit to see what went wrong. Wanted to give a quick overview of what an audit can [...]

Refresh Your Content in 2018: It May Be Your Biggest Problem

With the big content based changes to the Google algorithm this year, many smaller businesses were caught by surprise, and some are just noticing as the year comes to an end. Organic traffic is down and you aren't sure why? It is likely content based. The algorithm has gotten much better at picking out "thin" [...]