Google Algorithm Update

Standing Out: The Best Search Marketing Choice for Your NJ Business

Seems like there are as many search marketing companies out there as there are websites these days. How do you decide who is actually going to help you in search and knows what they are doing versus who is just trying to take your money and fake their way through?  Below is why we […]

PWA’s, Layered Ads and Advanced Call Tracking: SMX Day 2

Day 2 of SMX Advanced brought a number of new opportunities.  After focusing on SEO on Day 1, I looked a little more at PPC advances in Day 2. I did start with a session on dealing with algorithmic adjustments, but much of that was information I was already using.

Another new focus coming out […]

AMP, Content, HTTPS, Links: Day 1 at SMX Advanced

Fresh back to my room from Day 1 at SMX Advanced and wanted to jot down some headlines from the different sessions I sat in today.  I chose to focus mostly on SEO today, after watching Gary Illyes of Google speak, and prioritize speed, AMP, and Progressive Web Apps (PWA).

My sessions after the Q&A […]

Sudden SEO Traffic Drop? Could be side effects of Fred

I have spent a number of hours the last couple of months helping business owners who suddenly saw their traffic disappear, or calls disappear since the Fred algorithm update a couple of months ago.  The update is believed to mostly punish poor content, but sometimes business owners have content that appears poor to Google […]

We Can Help You Find If Fred Is The Reason Your Traffic Just Tumbled

The latest Google algorithm update, “Fred”, is intended to punish sites with lots of “thin” content. In SEO, we have a phrase, “Content is King”, and you should have great content  about each service or topic your business is trying to sell. However, I have seen a number of small businesses get hit by […]

SE-Oh No! Dealing with an SEO Crisis

Those of us relying on SEO are often frightened when we see a big Google update announced in the news, like we saw with the “Fred” update in March.  We feel like we can lose lots of business at the whim of Google. To be fair to Google, they are usually updating to just […]

Is Your Content Getting You Punished?

One ongoing issue in SEO is that when something is deemed important for ranking, many people and companies try to exploit that or find automated and easy ways to do it. With links it was link farms and article spinning and numerous other things. When headlines show up that content marketing is a big […]

Why Google Penguin is Now Your Friend

With the latest big update to the Google Penguin algorithm last month, the door has opened up for many businesses that had been victimized by unethical SEO companies or by negative SEO performed on them from competitors, to get back in the SEO ball game. Why miss out on one of the highest ROI […]

Google Categorizes Your Links: What Could it Mean?

With the recent revelation that Google labels our links, it makes you think even more about how the algorithm and Google Penguin handle links at the most basic level. Just want to share some theories that seem like logical extensions of this knowledge. Though we all kind of knew this was happening in some […]

Google Possum & Penguin Updates: September to Remember

September brought us major updates to the Google local and organic algorithms.  I will try to sum it up at a high level here but leave you to read in  more depth about Possum and the latest Penguin update.

POSSUM

Firstly, September 1 brought  us what the industry is calling the Possum update. This was a […]