2017 has been a year of change in the world of SEO. So was 2016, and 2015, and… The point is that if you are going to invest in SEO, which can be incredibly successful when done right, you need to be ready for change. This year has underlined that even more with small […]
With Google somewhat drastically updating their ranking algorithm a couple of times in recent months, and other big changes on the horizon, there are some very important aspects of SEO that small businesses have been getting away with ignoring for a while, that are suddenly becoming urgent needs. I want to address some of […]
It has been a pretty active week at Google and I just wanted to try to put some of the big news into headline form for small business owners to digest. As we move on to the second half of 2017, Google has been in the news a lot in the week finishing off the […]
Seems like there are as many search marketing companies out there as there are websites these days. How do you decide who is actually going to help you in search and knows what they are doing versus who is just trying to take your money and fake their way through? Below is why we […]
Day 2 of SMX Advanced brought a number of new opportunities. After focusing on SEO on Day 1, I looked a little more at PPC advances in Day 2. I did start with a session on dealing with algorithmic adjustments, but much of that was information I was already using.
Another new focus coming out […]
Fresh back to my room from Day 1 at SMX Advanced and wanted to jot down some headlines from the different sessions I sat in today. I chose to focus mostly on SEO today, after watching Gary Illyes of Google speak, and prioritize speed, AMP, and Progressive Web Apps (PWA).
My sessions after the Q&A […]
I have spent a number of hours the last couple of months helping business owners who suddenly saw their traffic disappear, or calls disappear since the Fred algorithm update a couple of months ago. The update is believed to mostly punish poor content, but sometimes business owners have content that appears poor to Google […]
The latest Google algorithm update, “Fred”, is intended to punish sites with lots of “thin” content. In SEO, we have a phrase, “Content is King”, and you should have great content about each service or topic your business is trying to sell. However, I have seen a number of small businesses get hit by […]
One ongoing issue in SEO is that when something is deemed important for ranking, many people and companies try to exploit that or find automated and easy ways to do it. With links it was link farms and article spinning and numerous other things. When headlines show up that content marketing is a big […]