Google Algorithm Update

Why Google Penguin is Now Your Friend

With the latest big update to the Google Penguin algorithm last month, the door has opened up for many businesses that had been victimized by unethical SEO companies or by negative SEO performed on them from competitors, to get back in the SEO ball game. Why miss out on one of the highest ROI […]

Google Categorizes Your Links: What Could it Mean?

With the recent revelation that Google labels our links, it makes you think even more about how the algorithm and Google Penguin handle links at the most basic level. Just want to share some theories that seem like logical extensions of this knowledge. Though we all kind of knew this was happening in some […]

Google Possum & Penguin Updates: September to Remember

September brought us major updates to the Google local and organic algorithms.  I will try to sum it up at a high level here but leave you to read in  more depth about Possum and the latest Penguin update.

POSSUM

Firstly, September 1 brought  us what the industry is calling the Possum update. This was a […]

Climbing a New SEO Mountain: Learnings from Day 1 of SMX Advanced

Day  1 is complete at SMX Advanced in Seattle and I just wanted to share the big headlines I took away from the day.  The Day 2 update may be a little delayed as I have to go directly to the airport for a red eye after the conference. Hopefully will have it put […]

Automated SEO Doesn’t Differentiate – Leads to Failure

Though there are a lot of scammers out there in the SEO world, there are also a lot of solid good SEO professionals trying to help their clients out.  I often run in to hard working business owners that unfortunately fall for the generic SEO plans that don’t really do anything but lay a […]

Google AMP (Accelerated Mobile Pages): Huh?

Have you seen a lot of recent articles on Google AMP and whether it is a factor or not? Wondering what Google AMP is but  nobody has really explained it to you very well? Hopefully this will help.

Last year Google put together a project called AMP to help speed up the mobile experience. At […]

Pandas & Penguins & Algorithms, Oh My!: Another Google Update?

If you spend any time paying attention to the SEO world, you know that Google occasionally comes out with significant changes to their search algorithm. Often they get named after animals, with Penguin and Panda being the most famous. The industry tends to hear about these big updates and then hold our breath on […]

Best of the Search 2015 Years In Review: SEO, SEM, LOCAL

Those of you who follow my blog know that I try to narrow down the news in the industry to the important pieces for my clients on a day to day basis. I try to cull through the many, many articles and opinions out there and bring you just what helps you.  With that […]

Google Phantom Update Again?

Dealing with a case of the flu this week and not feeling great, but wanted to get this out to people in case they saw signifcant changes in their rankings last week. It appears there may have been an algorithm update. I will let the pros over at Search Engine Land explain the background […]

Google Penguin Update: Here it comes, what to do…

Gary Illyes of Google confirmed there will be a Penguin algorithm update at Google before the end of 2015.  To refresh your memories, Penguin is the algorithm update that penalized spammy link building practices. The last one was in 2014 and if you were hit by it, you definitely know what it is.  If […]