Google Algorithm Update

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Check Out How Google Understands Your Images

I shared the amazing Local Search Deep Dive last week with Mike Blumenthal and Carrie Hill discussing how amazing Google has become at understanding images and relating them to search entities. You can listen and read about that here. I wanted to share the tool they mention and give a little bit of perspective on [...]

North Carolina SEO Rankings: You Can Be Found Anywhere

This month our You Can Be Found Anywhere segment finds me sliding down sliding rock at Pisgah National Forest in North Carolina.  I would highly recommend it. Avoid Sliding SEO Rankings The idea here is that if you see your rankings are sliding, you definitely want to call in a reputable SEO consultant to help [...]

SEO is About Change: Being Flexible is Important

2019 has been a year of change in the world of SEO and Google Local Search.  So was 2018, and 2017, and... The point is that if you are going to invest in SEO, which can be incredibly successful when done right, you need to be ready for change.  In fact, I wrote this post [...]

10 Years of BBB Accreditation and You Can Be Found Trademark

A few business notes for You Can Be Found.  In the past few months, we have reached a couple of milestones. Though we have been around since 2006, first as our original name, The SEO Helpdesk, and then with our DBA You Can Be Found, which seemed to relate better to people that were confused [...]

Schoodic Peninsula Maine SEO Fundamentals: YCBF Anywhere

The latest You Can Be Found anywhere is from the Schoodic Peninsula in Maine, a lesser traveled area of Acadia National Park, one of my favorite places. Some of my favorite hikes were in the relative quiet of the Schoodic Peninsula.  This month we focus on the rock hard fundamentals needed to build your SEO [...]

Cheap Ways to Make Your WordPress Site Mobile Friendly

If your site isn't mobile friendly yet, you either haven't been paying attention, or you have been so busy that you haven't had a chance to address it. Google started rolling out mobile first indexing in 2018, and now your rankings are based on the mobile version of your site.  Even if you aren't worried [...]

How to Identify Content That Needs to Be Refreshed for SEO

With the Google algorithm updates of 2018 and 2019, I have had many site owners come to me that saw dramatic drops in traffic.  Most often the dramatic drop is due to old content.  Many of these sites have been churning out blog posts and articles on a regular basis for years that was leading [...]

How to Address and Correct Big Drops in SEO Traffic

As tends to happen from time to time, with a few big Google algorithm updates each year, I have had a lot of business owners reach out to me in the last few weeks, trying to figure out why their traffic has dropped and/or their phones stopped ringing. Though digging into these issues does take [...]

Why Evergreen Content Can Be Dangerous for SEO

In the world of SEO and the Google algorithm, there are always hot tips and tactics that help you advance with the latest Google adjustment. In most cases over the years, tactics that are initially good ideas and meant to help, eventually get abused to the point of becoming a negative for you and your [...]

The Best SEO Tool is A Company That Knows What Matters

There are many, many SEO tools out there to help you move your site up the rankings.  Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]