Google Analytics

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Greater New York Chamber of Commerce SEO Presentation

I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]

Google Data Studio Can Tell the Right Story for Your Small Business

At a recent local search conference I learned more about the amazing Google Data Studio tool, which is free and though has a little bit of a learning curve, can do an amazing job at combining a lot of that important information from different sources into one spot.  One of the problems I was having [...]

Why Did My SEO Traffic Stop? SEO Audits with Solutions

I still regularly get calls from business owners who seemed to have a sudden disappearance from search.  This post is to help these people.  If you aren't close to the search industry and living with Google algorithm changes and adjustments every day, often you think that you hit a button or made some change that [...]

Make the Right Business Decisions Through Data: Google Analytics Consulting

In this quickly changing world of digital marketing, it can often be confusing for a business owner to measure and understand what marketing tactics are working and what aren't.  One of the common complaints I hear when talking with business owners is to understand where to spend their marketing dollars. It seems like every networking [...]

By |2018-11-26T22:33:50+00:00September 19th, 2018|Categories: Google Analytics|Tags: |

SMX Advanced Wednesday – PPC, Conversions, and Analytics

This year it worked out that Tuesday of my SMX Advanced experienced was very SEO focused, while Wednesday saw a deep dive in to pay per click, conversion rate optimization, and better use of analytics.  Though less has changed on the PPC horizon than had last year, there was a lot to confirm that I [...]

Digital Marketing Answer and Success from an Expert

Business owners are in a constant struggle to find that right formula to bring in new customers and clients. As technology advances and different forms of media go in and out of popularity, it can be very confusing which method to use and which to let go.  We have been fully immersed in helping business [...]

Negative Keywords More Important Now Than Ever

With Google basically removing the concept of a true exact match keyword a few months ago, negative keywords have become more important than ever.  Just to clarify, when you advertise on Google Adwords, you now basically give Google a concept that you want to advertise for, but you don't get to pick the specific keywords. [...]

We Can Help You Find If Fred Is The Reason Your Traffic Just Tumbled

The latest Google algorithm update, "Fred", is intended to punish sites with lots of "thin" content. In SEO, we have a phrase, "Content is King", and you should have great content  about each service or topic your business is trying to sell. However, I have seen a number of small businesses get hit by Fred, [...]

1st SEO Steps for a Local Business WordPress Site

Occasionally I talk to small business owners that just built their wordpress site and aren't really sure how to get started with SEO.  Often they can't even find themselves by name in Google and don't appear to be in the results at all. [wooslider slider_type="attachments"] All in One SEO Plugin: I will use this as [...]

What is LPO or CRO? Converting the Visitor

Landing Page Optimization (LPO) or Conversion Rate Optimization (CRO) often go hand in hand. LPO is more specifically dealing with the effectiveness of the page visitors visit on your site and how that can help convert them to buyers. CRO is more about the entire user experience from initially becoming aware of you via search [...]