Google Certified Partner

Not Exactly! Google Changed the Meaning of Exact Match Keywords

This is to serve as a warning to you.  A few months back I posted about how you should be very wary of keyword matches when running your Adwords campaigns, and that the default “broad match” that everyone tends to use can cause a lot of wasted budget.  Well, now Google has made things […]

You May be Wasting Over Half of Your Adwords Budget

I’m sad to say that I have run in to a lot of Adwords campaigns recently that were set up by people that claim to be professionals, but were set up horribly and were basically just handing money to Google with little or no chance of actually gaining the company. I strongly urge any […]

Why I’m Your NYC, NJ, PA Google Certified Partner

I have had a number of people ask me recently why I am a Google Certified Partner and what it entails. I just wanted to take a moment to explain how me being a Google certified partner is a benefit to my clients.

For the first few years that I was in business I hesitated to […]

Automated SEO Doesn’t Differentiate – Leads to Failure

Though there are a lot of scammers out there in the SEO world, there are also a lot of solid good SEO professionals trying to help their clients out.  I often run in to hard working business owners that unfortunately fall for the generic SEO plans that don’t really do anything but lay a […]

Why I’m Your NYC, NJ, PA Google Certified Partner

Having just recently completed my latest exams to maintain my status as Google Certified Partner, I thought I should take a moment to explain what this means to clients and potential clients as it is a question I am often asked. Being a partner gives me access to immediate Google support to resolve complicated […]