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Google Certified Partner: What and Why?

I recently finished my now annual exams to qualify as a Google Certified Partner, and it always brings to mind the question many ask or want to ask about what that means and why it is important.  The short answer is it doesn't mean all that much and it isn't overly important. However, the title [...]

How to Post on Your Google My Business (GMB) page

It has become a distinct competitive advantage to take advantage of the latest "Posts" on Google My Business (GMB) pages for your business. If you are a local business or serve a local market even regionally, posts should be a part of your ongoing business plan. I have seen terms begin to trigger local results [...]

How to Claim Your Google My Business Listing (Spring 2018)

With the growing importance of the Google My Business (GMB) listing and Google committing even more to making Google My Business an important part of local business, it is important for any business to claim or gain control of their listing, so they can control the information that is presented and better interact with customers. [...]

Entity Search Optimization is Here: SEO of the Future

Recent news has come out around Google's recent patent on relating entities to one another. This surprised some but is just a logical next step in the world of search. In fact, David Mihm spoke about this in detail in his Local U presentation back in 2015 in Williamsburg. Part of the reason I value [...]

Make Sure Your NAP’s Are Right in 2018: SEO Local Search

One of the common problems I see local businesses run into that tends to confuse them or cost them a lot of money, are messy NAP's. NAP's are Name, Address, and Phone number listings on the internet.  Because some businesses take bad advice from ill-informed or simply unethical SEO consultants, they sometimes create many different names [...]

Local Search Marketing Factors Released

David Mihm used to put together an amazing survey of the search industry to determine the most important ranking factors and also trends over time in the factors we focus on.  He moved on to other things in recent years. Great guy.  Darren Shaw, another great in local search, has taken over and provided a [...]

By |2017-10-10T18:51:12+00:00April 17th, 2017|Categories: Google Maps, Google Updates, local search|Tags: , , |

New Site/New Business SEO Consulting with EMACC Workshop

We snuck the February SEO EMACC workshop in on a nice afternoon before the impending snowstorm. I had the pleasure of sitting with Rose Grossman of Despo Law Group, to talk SEO for their brand new website for Bill Despo and his business. You can learn more about his offerings at the site. With a new [...]

Google Possum & Penguin Updates: September to Remember

September brought us major updates to the Google local and organic algorithms.  I will try to sum it up at a high level here but leave you to read in  more depth about Possum and the latest Penguin update. POSSUM Firstly, September 1 brought  us what the industry is calling the Possum update. This was [...]

Local Search Future: Quick Wins from LocalU Advanced

I know it took over a week to get to my post about Local U Advanced in Williamsburg, VA, but it is now time.  There was so much information swimming around in my head after yet another great conference that I wanted to narrow it down to a few high priority takeaways for those that [...]

Local Search Marketing in 2016: Trends to Keep In Mind

As mobile search has finally taken over as the leader in search volume and technology improves, location based search marketing and local search will become more and more crucial for any business, but especially local business counting on bringing in people in their markets.  Adam Dorfman over at Search Engine Land recently did a nice [...]