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Arkansas SEO Trail for Success: YCBF Anywhere

Our latest You Can Be Found Anywhere finds me riding one of the most beautiful scenic drives in the USA.  The Pig Trail Scenic Byway works its way through Ozark National Forest with lots of twisting turns, waterfalls, and beautiful scenic overlooks. You won't forget a quick drive down this road that is about an [...]

Small Business & Local SEO: Reviews

I have posted many times in recent months on the importance of reviews and some of the key pieces of why they are so important for your business going forward. In fact, some of this may be a bit of a review of reviews if you have been keeping up to date with the blog. [...]

GMB: Improving Review Score and Responses Improve Conversions

Search Engine Land recently dug into a recent study showing how increases in review score and responses correlated to more conversions. This seems like a no brainer to those that have been following closely and understand that Google rewards interacting with your GMB page, but it is important in that any time we show true [...]

Check Out How Google Understands Your Images

I shared the amazing Local Search Deep Dive last week with Mike Blumenthal and Carrie Hill discussing how amazing Google has become at understanding images and relating them to search entities. You can listen and read about that here. I wanted to share the tool they mention and give a little bit of perspective on [...]

Are Images the Next Driver in Google Local Search?

David Mihm has been providing brilliant predictions about local search for as long as I can remember. In his most recent discussion with another local search legend, Mike Blumenthal, they discuss the changing local landscape and how images seem to be growing in importance. I blogged about GMB images recently but wanted to bring to [...]

Google My Business (GMB) Photos Boost Local Rankings

A great new study was outlined on Search Engine Land last week that shows a high correlation between the number of images you have on your Google My Business page and your listings search presence.  I don't plan to go into all the details here, as the article covered that pretty well.  However, it is [...]

Google Charging for Their Own Ranking Factors a Little Sketchy?

I recently did a post on the importance of understanding how to use SEO tools.  Though there are a lot of helpful tools out there, many position themselves as the answer to your SEO needs, but a tool is only as good as the person using it, and if you don't have SEO knowledge, they [...]

The Best SEO Tool is A Company That Knows What Matters

There are many, many SEO tools out there to help you move your site up the rankings.  Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]

Google’s Latest Update Dials Back Some Changes From Last Year?

Have you seen your site take a turn in traffic in recent weeks?  Was it a reversal of what happened last fall?  Google just had yet another major algorithm update on March 12. Rumors around the industry are that this update is a bit of a rollback from some of the big changes that were [...]

Many Small Business Owners Dealing the GMB Glitches

You are not alone. In recent months I have come across more strange glitches in the GMB system than I have seen in years. Though Google My Business is clearly a priority for Google and they are putting more and more options and tools to help you interact with your potential customers directly on the [...]