Google Penguin

Why Google Penguin is Now Your Friend

With the latest big update to the Google Penguin algorithm last month, the door has opened up for many businesses that had been victimized by unethical SEO companies or by negative SEO performed on them from competitors, to get back in the SEO ball game. Why miss out on one of the highest ROI […]

Google Categorizes Your Links: What Could it Mean?

With the recent revelation that Google labels our links, it makes you think even more about how the algorithm and Google Penguin handle links at the most basic level. Just want to share some theories that seem like logical extensions of this knowledge. Though we all kind of knew this was happening in some […]

Google Possum & Penguin Updates: September to Remember

September brought us major updates to the Google local and organic algorithms.  I will try to sum it up at a high level here but leave you to read in  more depth about Possum and the latest Penguin update.

POSSUM

Firstly, September 1 brought  us what the industry is calling the Possum update. This was a […]

Pandas & Penguins & Algorithms, Oh My!: Another Google Update?

If you spend any time paying attention to the SEO world, you know that Google occasionally comes out with significant changes to their search algorithm. Often they get named after animals, with Penguin and Panda being the most famous. The industry tends to hear about these big updates and then hold our breath on […]

Google Penguin Update: Here it comes, what to do…

Gary Illyes of Google confirmed there will be a Penguin algorithm update at Google before the end of 2015.  To refresh your memories, Penguin is the algorithm update that penalized spammy link building practices. The last one was in 2014 and if you were hit by it, you definitely know what it is.  If […]