Google Updates

Social Media is not an SEO Factor, or is it?

Google has said a number of times that social media is not a factor in SEO.  So of course those in the SEO world that only read the headlines start throwing that around when they talk or meet with prospects and clients.  However, as is often the case with SEO and the world in […]

Some Common Alternative Facts That Will Cost You With SEO

With the phrase “alternative facts” so big this past week, I thought I would touch on some of the things I hear prospects are told in relation to their SEO that can end up costing them a lot in the long run. It is a shame that companies get away with this stuff because it […]

Google Categorizes Your Links: What Could it Mean?

With the recent revelation that Google labels our links, it makes you think even more about how the algorithm and Google Penguin handle links at the most basic level. Just want to share some theories that seem like logical extensions of this knowledge. Though we all kind of knew this was happening in some […]

Google Possum & Penguin Updates: September to Remember

September brought us major updates to the Google local and organic algorithms.  I will try to sum it up at a high level here but leave you to read in  more depth about Possum and the latest Penguin update.

POSSUM

Firstly, September 1 brought  us what the industry is calling the Possum update. This was a […]

Can I Be (301 re-) Direct With You About Your Site Redesign?

Being in the SEO world for over ten years I see different issues come and go and change. Sometimes you seem to run in to handfuls of the same problem in batches.  Recently I have run in to a number of clients and prospects that had issues or were planning to redesign their websites […]

Climbing a New SEO Mountain: Learnings from Day 1 of SMX Advanced

Day  1 is complete at SMX Advanced in Seattle and I just wanted to share the big headlines I took away from the day.  The Day 2 update may be a little delayed as I have to go directly to the airport for a red eye after the conference. Hopefully will have it put […]

Automated SEO Doesn’t Differentiate – Leads to Failure

Though there are a lot of scammers out there in the SEO world, there are also a lot of solid good SEO professionals trying to help their clients out.  I often run in to hard working business owners that unfortunately fall for the generic SEO plans that don’t really do anything but lay a […]

SEO Is Becoming IEO As The Lines Become Blurred

This week I want to touch more on the future of SEO.  As google becomes “smarter’ and more aware of all of your online entities, the future appears to be in “Internet Entity Optimization”. Your brand has an online presence in a number of places and they all blend together.  Whether you make a […]

Google AMP (Accelerated Mobile Pages): Huh?

Have you seen a lot of recent articles on Google AMP and whether it is a factor or not? Wondering what Google AMP is but  nobody has really explained it to you very well? Hopefully this will help.

Last year Google put together a project called AMP to help speed up the mobile experience. At […]

Pandas & Penguins & Algorithms, Oh My!: Another Google Update?

If you spend any time paying attention to the SEO world, you know that Google occasionally comes out with significant changes to their search algorithm. Often they get named after animals, with Penguin and Panda being the most famous. The industry tends to hear about these big updates and then hold our breath on […]