Keyword Matching

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Small Businesses Can Outrank Big Sites with Smart SEO

The fundamental point of the Google algorithm is to provide the best answers and user experience to searchers.  Though it can be frustrating at times when you see people game the system, there is also beauty in the fact that there is still an opportunity for small businesses to outrank the big sites if they [...]

Latest Google Ads Scams May Be Google Themselves

Be careful out there.  For years I have saved several people per year who had "help" from Google with setting up their Google Adwords or now Google Ads campaigns.  There was a time when I was warning people about fake Google people calling and tricking business owners into letting them "help" them with Google Ads. [...]

SEO Keyword Research is a Whole New Ballgame – TF-IDF

With the rise of semantic search in recent years, which is basically Google's AI getting better at figuring out what good content is, rather than just searching for how often a specific keyword or phrase shows up on a page, the world of keyword research has changed significantly.  We no longer focus on a keyword [...]

The Best SEO Tool is A Company That Knows What Matters

There are many, many SEO tools out there to help you move your site up the rankings.  Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]

Copy and Paste Large Cities and States List for Google Ads Negative Keyword Lists

If you manage Google Ads for your company or for many companies, you will sometimes notice pesky city or state names coming up in your search terms that are irrelevant to you. This happens a lot if you are targeting a large geographic area, but are only trying to get people focused on your location.  [...]

Greater New York Chamber of Commerce SEO Presentation

I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]

Google Adwords Targeting – Rarely Used Gems

My parents always told me that actions speak louder than words.  Our activities say a lot about us and with the Facebook data scandal of late, our personal information that is owned online has been all over the news.  Google has had their own run-ins with bad press due to all of the data they [...]

Pinpoint Adwords Targeting Combines with SEO for Small Business Success

SEO is generally looked to as one of the best marketing strategies for small businesses, but as Google tends to put more paid advertising space all over the search results pages, small businesses get frustrated, feeling that their hard-earned organic rankings are getting pushed down below the fold. Even with the expanding Adwords space, organic [...]

Navigating Adwords: Remarketing, Paid Search, Display Targeting

With the digital marketing world getting more effective, yet more confusing every day, we know that Google offers many options to dip your toe into digital advertising with Google Adwords.  We like to help people find the right mix of methods to target potential customers with their advertising budget and the many choices within Google [...]

Adwords/PPC Consulting: Keyword Consistency

One of the most common mistakes I see business owners make in regards to PPC, or more specifically, Google Adwords campaigns, is trying to catch everything with the same generic ads and landing pages. If you have multiple services that people search for, it serves you better to create a process through adgroups to match [...]