Keyword Research

/Keyword Research

The Best SEO Tool is A Company That Knows What Matters

There are many, many SEO tools out there to help you move your site up the rankings.  Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]

Copy and Paste Large Cities and States List for Google Ads Negative Keyword Lists

If you manage Google Ads for your company or for many companies, you will sometimes notice pesky city or state names coming up in your search terms that are irrelevant to you. This happens a lot if you are targeting a large geographic area, but are only trying to get people focused on your location.  [...]

Greater New York Chamber of Commerce SEO Presentation

I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]

SEO Tools Can Mislead – It is All Relative

I have had a number of people recently tell me about frustrations with SEO tools like  Yoast for their WordPress sites.  There are a lot of great tools out there to help you with your SEO, but many tend to overpromise or try to make it seem like they are all you need.  SEO plugins [...]

Take Advantage of the Growth of “Near Me” Searches

Martech Advisor recently published an article on trends in search that touched on what many of us have been talking about in recent years. "Near me" searches have doubled in recent years with even higher jumps in certain shopping areas, per Google's data.  There is an opportunity here for small businesses in both SEO and [...]

DIY SEO Competitive Analysis – Know Your Market

With the world of SEO becoming more and more specialized and niche centered, we find that every market has their own ranking factors. Gone are the days when the same factors seemed to matter for everything.  It has always been the case that everything is relative in SEO.  If you aren't competing against Amazon, your [...]

Deconstructing Keyword Research

Almost exactly a year ago I posted about how keyword research has changed over time and explained a bit about how semantic search works. A year later and fresh off of a nice article I shared on social media yesterday about keyword phrase targeting, I think it is time to revisit the subject a little [...]

Negative Keywords More Important Now Than Ever

With Google basically removing the concept of a true exact match keyword a few months ago, negative keywords have become more important than ever.  Just to clarify, when you advertise on Google Adwords, you now basically give Google a concept that you want to advertise for, but you don't get to pick the specific keywords. [...]

Keyword Research Isn’t What It Used To Be

I've been lucky enough to be able to successfully navigate the world of SEO for my clients for over ten years. Though I tell people all the time that the ABC's of SEO have been the same since the beginning, the DEF's do change quite frequently. What I mean by that is that Google is [...]

By |2017-10-10T18:51:12+00:00January 10th, 2017|Categories: Keyword Research, SEO, SEO Consulting|Tags: , , |

Keyword Research-Google Took Your Data-We Can Help

Do you use the Google Keyword planner? If you don't and you do SEO or Google Adwords, you probably should. Unfortunately there is a down side. Google has recently removed access to a lot of key information in the planner to those it doesn't feel are spending enough money on Adwords.  Yeah, I know, a [...]