Keyword Research

Negative Keywords More Important Now Than Ever

With Google basically removing the concept of a true exact match keyword a few months ago, negative keywords have become more important than ever.  Just to clarify, when you advertise on Google Adwords, you now basically give Google a concept that you want to advertise for, but you don’t get to pick the specific […]

Keyword Research Isn’t What It Used To Be

I’ve been lucky enough to be able to successfully navigate the world of SEO for my clients for over ten years. Though I tell people all the time that the ABC’s of SEO have been the same since the beginning, the DEF’s do change quite frequently. What I mean by that is that Google […]

Keyword Research-Google Took Your Data-We Can Help

Do you use the Google Keyword planner? If you don’t and you do SEO or Google Adwords, you probably should. Unfortunately there is a down side. Google has recently removed access to a lot of key information in the planner to those it doesn’t feel are spending enough money on Adwords.  Yeah, I know, […]

Climbing a New SEO Mountain: Learnings from Day 1 of SMX Advanced

Day  1 is complete at SMX Advanced in Seattle and I just wanted to share the big headlines I took away from the day.  The Day 2 update may be a little delayed as I have to go directly to the airport for a red eye after the conference. Hopefully will have it put […]

Google Adwords Primer: Negative Keywords

One of the more common things I find on a monthly basis when analyzing client Adwords accounts, is more negatives to add to our keyword lists.  A negative keyword is a keyword you add to your “Negative Keywords” list on either a campaign or adgroup level.  If you add a negative, your ad will […]

Keyword Matching Help: PPC, Adwords Tips

I’ve seen articles recently touting the benefits of using the broad match keyword to make sure you capture all of the “long tail” keywords that tend to drive conversions.  Google has always pushed users to use broad match keywords and of course they always suggest it is the best way to get all of […]

SEO Keywords Are Not Bad Words

I can’t help but notice that in the past month, since SMX Advanced, there are a lot of articles out there trying to shock people with headlines about keyword research being dead and keywords not mattering any more.  Remind you of anything?  Remember when SEO was dead and link building was dead.  Moz’s latest […]