link building

SE-Oh No! Dealing with an SEO Crisis

Those of us relying on SEO are often frightened when we see a big Google update announced in the news, like we saw with the “Fred” update in March.  We feel like we can lose lots of business at the whim of Google. To be fair to Google, they are usually updating to just […]

Social Media is not an SEO Factor, or is it?

Google has said a number of times that social media is not a factor in SEO.  So of course those in the SEO world that only read the headlines start throwing that around when they talk or meet with prospects and clients.  However, as is often the case with SEO and the world in […]

Building Links with Love on Valentine’s Day

There has been a lot of information out in the industry about links in recent months. I have read a number of studies and articles about types and categories of links and what works and doesn’t.  For those of you who are new to this, once you have your content laid out, links are […]

New Site/New Business SEO Consulting with EMACC Workshop

We snuck the February SEO EMACC workshop in on a nice afternoon before the impending snowstorm. I had the pleasure of sitting with Rose Grossman of Despo Law Group, to talk SEO for their brand new website for Bill Despo and his business. You can learn more about his offerings at the site. With a […]

Search Engine Marketing 2017 Resolutions

I wanted to end the year with a few suggestions to make your search presence better in 2017. Some items to add to your resolution list to help you succeed by presenting your brand to clients and customers in a more complete and comprehensive way in 2017. Here are some tips based on experiences […]

Link Building Basics: Revisiting the 3 C’s and Adding Another

Your link profile is still one of the most important most daunting aspects of SEO. It is the aspect that people new to SEO have the most difficulty with understanding but is probably the most difficult, most expensive, and hardest part of SEO. The good news is that often by sitting down for an […]

Google Categorizes Your Links: What Could it Mean?

With the recent revelation that Google labels our links, it makes you think even more about how the algorithm and Google Penguin handle links at the most basic level. Just want to share some theories that seem like logical extensions of this knowledge. Though we all kind of knew this was happening in some […]

Google Possum & Penguin Updates: September to Remember

September brought us major updates to the Google local and organic algorithms.  I will try to sum it up at a high level here but leave you to read in  more depth about Possum and the latest Penguin update.

POSSUM

Firstly, September 1 brought  us what the industry is calling the Possum update. This was a […]

Link Building isn’t dead, just hard

Inbound links have always been at the heart of any SEO plan.  Many DIYers can aim their site properly and even correct technical issues to some extent, but link building takes a whole different set of skills. Often web developers tell users that their site has been SEO’ed or built in SEO. This is […]

Self Automated SEO, Not Automated SEO

I recently had a conversation with another business owner who suggested I create an SEO automation tool to automate SEO.  I actually hear this a lot from people and there are companies like MOZ and Majestic that make some nice tools that help with the SEO process, but as I have been preaching for […]