link building

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SEO is About Trust and What Does Google Trust?

With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]

MDI Marathon in Maine – SEO is a Marathon, not a Sprint

In the latest edition of You Can Be Found Anywhere, you find me running the Mount Desert Island Marathon at Acadia National Park in Maine. The point of the video is that SEO is a marathon and not a sprint. It takes doing the right things over a long period of time and not just [...]

By |2018-11-27T22:09:19+00:00October 15th, 2018|Categories: link building, Running, SEO, SEO Consulting, You Can Be Found Anywhere|

SEO Is Moving Further Toward WHEATS for Success

I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1.  She does a good job of digging into the data.  The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]

SEO Tools Can Mislead – It is All Relative

I have had a number of people recently tell me about frustrations with SEO tools like  Yoast for their WordPress sites.  There are a lot of great tools out there to help you with your SEO, but many tend to overpromise or try to make it seem like they are all you need.  SEO plugins [...]

Why is SEO Unpopular When So Effective?

A recent study was recently published by Clutch showed that SEO was the least popular digital marketing channel. It stated that only 44% of businesses are spending money on SEO and pointed out the longer process before results were seen and the confusion about how it works as the leading cause. I would also point out [...]

How to Rank For Your Keyword Phrase in 2018

It is the summer of 2018 and though Google says they try to simplify things, SEO gets more and more complicated.  I wanted to do a quick overview for the small business owner to at least have a basic knowledge of what is important to ranking for that phrase they want to show up for.  [...]

Technical SEO Gets More Important As Your Site Gets Bigger

The driving mantra for SEO is that "Content is King" and I often struggle to get clients to keep adding content pages to their site to "feed the Google beast".  Google views your site as an entity and assigns it topical trust so the more pages you have building up your topical trust the better. [...]

SEO Myth Madness: SEO Myths that hurt your wallet

In the spirit of March Madness, this week I wanted to address some SEO myths out there that can really hurt your wallet and leave a bad taste in your mouth.  In just the past week, I have seen some examples of a few of these giving the industry a black eye.  Unfortunately, like with [...]

SEO and SEM Talk with the Freehold NJ Rotary Club

Today I had the surprising opportunity to talk SEO, Adwords, Google reviews, and more with the Freehold NJ rotary club, of which I am a recently new member. The club meets every Tuesday at noon at the American Hotel in downtown Freehold. Feel free to stop in.  Rotary is a tremendous organization that I am [...]

SEO Link Building – Brooklyn Bridge – You Can Be Found Anywhere

Talking Link Building & SEO at the Brooklyn Bridge This month we took advantage of an early morning run on a beautiful day to talk about link building on the Brooklyn Bridge.  Just like the Brooklyn Bridge connects two important pieces of land, Brooklyn, and Manhattan, links connect one website to another. Google uses links [...]