local search

/local search

10 Years of BBB Accreditation and You Can Be Found Trademark

A few business notes for You Can Be Found.  In the past few months, we have reached a couple of milestones. Though we have been around since 2006, first as our original name, The SEO Helpdesk, and then with our DBA You Can Be Found, which seemed to relate better to people that were confused [...]

Google My Business (GMB) Photos Boost Local Rankings

A great new study was outlined on Search Engine Land last week that shows a high correlation between the number of images you have on your Google My Business page and your listings search presence.  I don't plan to go into all the details here, as the article covered that pretty well.  However, it is [...]

Reviews Have Far More Important Factors Than Average Score

I suggested almost exactly five years ago that reviews would be the links of the future.  By that, I mean that their weight in the Google algorithm would increase to the point that they became the most important individual factor. Much like links have many individual factors beyond just total count, such as frequency, site [...]

Many Small Business Owners Dealing the GMB Glitches

You are not alone. In recent months I have come across more strange glitches in the GMB system than I have seen in years. Though Google My Business is clearly a priority for Google and they are putting more and more options and tools to help you interact with your potential customers directly on the [...]

Greater New York Chamber of Commerce SEO Presentation

I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]

Google Data Studio Can Tell the Right Story for Your Small Business

At a recent local search conference I learned more about the amazing Google Data Studio tool, which is free and though has a little bit of a learning curve, can do an amazing job at combining a lot of that important information from different sources into one spot.  One of the problems I was having [...]

GMB Posts Beginning to Show up in Local Maps 3 Pack

Joy Hawkins recently posted about a find from Dave DiGregorio that posts were beginning to show up in the standard 3-pack of GMB local search results. Once again, showing Google is paying attention and using them.  Even more, it gives your listing more space in the results and stands out a bit over your competitors. [...]

Advanced Local Search Tips for Your GMB Listing

If you have been following along on social media, you know I attended the Local U Advanced Conference in Santa Monica last week.  There is so much information that gets pushed at you in a short period of time, it is sometimes difficult to organize it and make it digestible for the normal person that [...]

Local U: Local Search Tactics at Their Best

An important part of my business plan is to constantly be up to date on the latest and greatest ethical tactics to succeed in SEO, PPC, and local search. No matter how much you think you have SEO down, Google is always adjusting the rules, and it is important that you stay up to date [...]

The Difficult World of Reviews and Review Management

Online reviews have been growing in importance in recent years. Just looking back at some of my recent posts about review management and the importance or reviews show how they are growing in importance and popularity.  Aside from that, business owners are now getting inundated with offers for review management tools. I have always been [...]