We have some big news with some new offerings coming out in the coming days, but with all of the changes and updates with Google My Business (GMB) in recent days, I thought it was important to do a quick overview to highlight some of the things that are going on. Some of these are [...]
In 2020, I have seen a growth in clients that come to me with Squarespace sites. At one time Squarespace, Weebly, Wix, and other low price website tools were tough to help much with SEO. They were very limited with functionality and flexibility for an industry that requires a lot of both. In the past [...]
I have talked in the past about Entity Search and how Google views your business as an entity with other entities associated with it. In some areas, you can see what entities Google associates with your business. It is never as clear as what has been popping up recently in local search reviews. Google will [...]
A recent study by Sterling Sky on the effectiveness of keyword stuffing in the business name on Google My Business brings up a regularly occurring issue in the world of SEO - when is it ok to break the rules to take advantage of flaws in the search algorithm? I regularly have prospects or clients [...]
Clients ask me all the time how long their content needs to be. Unfortunately, though the answer is simple, it can be a little bit frustrating. As is the case with everything for SEO, the real answer comes down to the search and the competition. There is no set number that works for everything. This [...]
I get lots of questions all of the time about Google My Business and how important it is. The simple answer for locally targeted businesses is that Google My Business (GMB) is very important for your online success. You have to start somewhere though, so this is just a video to give small business owners [...]
One of the local search headaches for many businesses, and especially service area businesses, is the importance Google still gives to the address for ranking. A recent post came out from Sterling Sky outlining the importance of having a physical address in a city that you want rank highly in. For example, if you want [...]
It is a different time and many businesses are tweaking and pivoting their business model to compete in different ways. There is an opportunity there, but you want to do it the right way. In terms of getting business via SEO or paid search (Google Ads or others), you need content that explains what you [...]
I recently had the opportunity to have a small business prospect share with me the SEO plan being presented by a competitor of mine. It was alarming how much they were missing the mark. For the most part, the company would be wasting money in the wrong places and completely ignoring other important aspects of [...]
Our latest You Can Be Found Anywhere finds me riding one of the most beautiful scenic drives in the USA. The Pig Trail Scenic Byway works its way through Ozark National Forest with lots of twisting turns, waterfalls, and beautiful scenic overlooks. You won't forget a quick drive down this road that is about an [...]
