Google has come out with two significant updates in recent days to help business owners better use and understand their ranking factors and digital marketing management. With an update to both the Page Speed Insights tool and an app for easier Google My Business (GMB) management, they are working hard to make Google tools easier [...]
I posted an article the other day showing a study that was done on the number of businesses with Google reviews and the average score of high ranking sites. To rank in Google, everything is relative so you typically just need to be better than the other sites you are competing with for certain search terms, [...]
Last week Google made a major change to how service area businesses like plumbers, electricians and more are handled in their Google My Business page, and if you don't make the updates, you may find yourself falling out of the rankings. For years a service area business could mark themselves as such and then list [...]
I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1. She does a good job of digging into the data. The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]
I have had a number of people recently tell me about frustrations with SEO tools like Yoast for their WordPress sites. There are a lot of great tools out there to help you with your SEO, but many tend to overpromise or try to make it seem like they are all you need. SEO plugins [...]
Our June episode of You Can Be Found Anywhere comes from Pittsburgh, where we visited in May to see Andrew McCutchen return to PNC park as a SF Giant. As a graduate of Carnegie Mellon University in Pittsburgh, I have a special place in my heart for the Burgh. I have some clients located in [...]
Earlier this week Google announced their new agency dashboard for Google My Business. This allows an agency to manage thousands of businesses in one place, removing earlier limits on the number of locations you can manage with one account. It is also supposed to add functionality to make work easier when managing a large number [...]
I have had this question come up a couple of times this week now that people are paying closer attention to their Google My Business listing, with its growing importance. Google provides an option on the back end of your GMB that says "Website". A few business owners have asked if they need to create [...]
It has become a distinct competitive advantage to take advantage of the latest "Posts" on Google My Business (GMB) pages for your business. If you are a local business or serve a local market even regionally, posts should be a part of your ongoing business plan. I have seen terms begin to trigger local results [...]
As with anything else that is shown to be important to Google rankings, with the importance of online reviews growing, an entire industry has sprouted up to provide fake reviews for businesses in an effort to pass competitors and gain a presence in local markets. I wish I could say that Google catches these businesses [...]
