David Mihm used to put together an amazing survey of the search industry to determine the most important ranking factors and also trends over time in the factors we focus on. He moved on to other things in recent years. Great guy. Darren Shaw, another great in local search, has taken over and provided […]
So it has always been the case that Google considers reviews from all over the internet in your local rankings, and I suggested maybe eventually in other rankings. However, people tend to push people toward one place, like Facebook or Yelp, or often Google. Well there is something else to worry about now. Google […]
Dentists have a very competitive market in the search world. Typically being a local business with a great deal of competition it can be challenging to find your way to the top of search. Often dentists will combine a full SEM plan with Google Adwords, local search and SEO (Search Engine Optimization) to make […]
I know it took over a week to get to my post about Local U Advanced in Williamsburg, VA, but it is now time. There was so much information swimming around in my head after yet another great conference that I wanted to narrow it down to a few high priority takeaways for those […]
As mobile search has finally taken over as the leader in search volume and technology improves, location based search marketing and local search will become more and more crucial for any business, but especially local business counting on bringing in people in their markets. Adam Dorfman over at Search Engine Land recently did a […]
Those of you who follow my blog know that I try to narrow down the news in the industry to the important pieces for my clients on a day to day basis. I try to cull through the many, many articles and opinions out there and bring you just what helps you. With that […]
So the frustrating world of managing your Yahoo local listing for your business has taken yet another turn, and unfortunately it leads us to Yext. Yahoo has announced that it will be outsourcing their local search listings to the somewhat spammy (my own personal opinion) Yext in November. Below are some things to keep […]
David Mihm does a great job every year putting together a survey to figure out the local search ranking factors. Overall, the numbers don’t typically change drastically, though at times the articles that come out of it make it seem that way, but it is great work and it is good to stay on […]
As the legend Mike Blumenthal reported about a week ago, Google has moved from the local 7 pack to a local 3 pack.
What does this mean?
The “pack” concept is an industry term meaning that in local searches such as the one in the image “service” + “geography” where Google chooses to show the map results […]