Does small business SEO traffic matter? The obvious answer is yes, but the type of traffic, and understanding why traffic is valuable, is far more important. Focusing simply on traffic volume is inefficient and can often lead you to chasing the wrong goals, or even lead to poor decisions. On the heals of my post [...]
Many think SEO is all about ranking reports. In fact, I have seen many companies that use ranking reports as their primary performance indicator. This is a dangerous path, and in fact, though rankings are something to be aware of at a very specific level, they can be very misleading and cause some poor decisions. [...]
This month on You Can Be Found Anywhere, I have a never before released episode from before the craziness of COVID took over the world. Back to the simpler times in NYC on an early morning, discussing competition. Times Square is one of the most competitive places in one of the most competitive cities. It [...]
Google My Business, or GMB, is a huge piece of the online presence for any local business. In fact, it is often the first impression your business will make on new prospects and potential clients or customers. There are a number of features involved in GMB, and some of them are different depending on the [...]
With small businesses, we have to be careful to use each dollar of our budget wisely. This is why it is critically important not to make basic mistakes with your website that cost you money. I regularly run into business owners who have invested in a new website but have mistakenly forgotten to address some [...]
We have some big news with some new offerings coming out in the coming days, but with all of the changes and updates with Google My Business (GMB) in recent days, I thought it was important to do a quick overview to highlight some of the things that are going on. Some of these are [...]
In 2020, I have seen a growth in clients that come to me with Squarespace sites. At one time Squarespace, Weebly, Wix, and other low price website tools were tough to help much with SEO. They were very limited with functionality and flexibility for an industry that requires a lot of both. In the past [...]
I have talked in the past about Entity Search and how Google views your business as an entity with other entities associated with it. In some areas, you can see what entities Google associates with your business. It is never as clear as what has been popping up recently in local search reviews. Google will [...]
A recent study by Sterling Sky on the effectiveness of keyword stuffing in the business name on Google My Business brings up a regularly occurring issue in the world of SEO - when is it ok to break the rules to take advantage of flaws in the search algorithm? I regularly have prospects or clients [...]
Clients ask me all the time how long their content needs to be. Unfortunately, though the answer is simple, it can be a little bit frustrating. As is the case with everything for SEO, the real answer comes down to the search and the competition. There is no set number that works for everything. This [...]
