Digital Marketing scams have been around for ages and seem to keep recycling with twists based on the latest offerings or focus from Google or other venues. In recent months, I have seen the account hijacking scam attempted multiple times on different clients or prospects I have been working with. I guess the easiest answer [...]
The Google My Business (GMB) page is becoming more and more important for not only just local businesses but every business trying to do business through Google, which is pretty much a required piece of your marketing strategy going into 2019. Earlier this year, I did video posts on how to claim your GMB listing [...]
I posted earlier in the week about the latest local search ranking factors study that came out. With that post, I discussed which factors seemed to carry the most weight and some of the things a business owner could do at lower levels of effort to improve their positioning and exposure. With this post, I [...]
Whitespark and Moz, two great and trustworthy sources in search engine marketing, just released the latest local search ranking factors study. For you small business owners, the good news is that things that you have complete control over are increasing in importance as Google tries to get more people to utilize Google My Business (GMB), [...]
Google has come out with two significant updates in recent days to help business owners better use and understand their ranking factors and digital marketing management. With an update to both the Page Speed Insights tool and an app for easier Google My Business (GMB) management, they are working hard to make Google tools easier [...]
I posted an article the other day showing a study that was done on the number of businesses with Google reviews and the average score of high ranking sites. To rank in Google, everything is relative so you typically just need to be better than the other sites you are competing with for certain search terms, [...]
Last week Google made a major change to how service area businesses like plumbers, electricians and more are handled in their Google My Business page, and if you don't make the updates, you may find yourself falling out of the rankings. For years a service area business could mark themselves as such and then list [...]
I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1. She does a good job of digging into the data. The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]
I have had a number of people recently tell me about frustrations with SEO tools like Yoast for their WordPress sites. There are a lot of great tools out there to help you with your SEO, but many tend to overpromise or try to make it seem like they are all you need. SEO plugins [...]
Our June episode of You Can Be Found Anywhere comes from Pittsburgh, where we visited in May to see Andrew McCutchen return to PNC park as a SF Giant. As a graduate of Carnegie Mellon University in Pittsburgh, I have a special place in my heart for the Burgh. I have some clients located in [...]
