I get lots of questions all of the time about Google My Business and how important it is. The simple answer for locally targeted businesses is that Google My Business (GMB) is very important for your online success. You have to start somewhere though, so this is just a video to give small business owners [...]
One of the local search headaches for many businesses, and especially service area businesses, is the importance Google still gives to the address for ranking. A recent post came out from Sterling Sky outlining the importance of having a physical address in a city that you want rank highly in. For example, if you want [...]
It is a different time and many businesses are tweaking and pivoting their business model to compete in different ways. There is an opportunity there, but you want to do it the right way. In terms of getting business via SEO or paid search (Google Ads or others), you need content that explains what you [...]
I recently had the opportunity to have a small business prospect share with me the SEO plan being presented by a competitor of mine. It was alarming how much they were missing the mark. For the most part, the company would be wasting money in the wrong places and completely ignoring other important aspects of [...]
Our latest You Can Be Found Anywhere finds me riding one of the most beautiful scenic drives in the USA. The Pig Trail Scenic Byway works its way through Ozark National Forest with lots of twisting turns, waterfalls, and beautiful scenic overlooks. You won't forget a quick drive down this road that is about an [...]
I have posted many times in recent months on the importance of reviews and some of the key pieces of why they are so important for your business going forward. In fact, some of this may be a bit of a review of reviews if you have been keeping up to date with the blog. [...]
This is part two of a little series to help small business owners focus on the core pieces of their SEO that really move the needle in 2020. With literally hundreds of ranking factors, SEO can be overwhelming and confusing. All of the factors do matter, but when you have limited time and resources, it [...]
As Google gets more nuanced with its algorithm over time, we are seeing reviews move up in importance and offer a lot more information than simply the overall score. Sergey Alakov recently found Google showing thumbs up and thumbs down to specific features within hotel reviews. This is the canary in the coal mine for [...]
Search Engine Land recently dug into a recent study showing how increases in review score and responses correlated to more conversions. This seems like a no brainer to those that have been following closely and understand that Google rewards interacting with your GMB page, but it is important in that any time we show true [...]
I shared the amazing Local Search Deep Dive last week with Mike Blumenthal and Carrie Hill discussing how amazing Google has become at understanding images and relating them to search entities. You can listen and read about that here. I wanted to share the tool they mention and give a little bit of perspective on [...]
