Video Transcription (Video Below): Today I am going to do a quick and easy video to show how to edit some of the key meta tags on Squarespace and another quick and basic solution to help you with Squarespace websites. I know a lot of small businesses start out with some of the tools like [...]
One thing that becomes more and more clear to me as the years go by in the SEO industry, is that small business SEO is its own animal. In fact, many companies that bill themselves as small business SEO companies really are not. Many of the big agency tools that just track websites will cost [...]
In the latest You Can Be Found Anywhere we look back to the fall and a beautiful climb up a mountain in Jim Thorpe PA, for a beautiful payoff. You Can Be Found has been successfully helping small businesses compete against the big guys for nearly 15 years. We specialize in knowing the ins and [...]
There is SEO and then there is small business SEO. Often lost in the headlines of optimal conditions for highly competitive websites competing at the highest end of Google searches is that when it filters down to small business local or niche sites, often the competitive landscape significantly shifts what the priorities are. This is [...]
We have seen tremendous success and growth over the last fifteen years due to our amazing friends and clients. Clients and partners have been a key source to our growth and we love to give back. Though we have always had a referral program to reward clients and friends for bringing us new business, we [...]
This year has been absolutely crazy and insane. Though I always tell clients that they need to measure the right things to make the right decisions. With SEO, though more traffic is generally positive, you want to make sure you focus on the right traffic that brings in business. A local business is helped more [...]
One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to provide the best source and answer for user search queries. As Google evolves, they begin to look at your pages and even entire site as entities that [...]
I had a week loaded with helping both clients and prospects deal with some digital marketing emergencies. Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them. Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn. In some cases, if [...]
Does small business SEO traffic matter? The obvious answer is yes, but the type of traffic, and understanding why traffic is valuable, is far more important. Focusing simply on traffic volume is inefficient and can often lead you to chasing the wrong goals, or even lead to poor decisions. On the heals of my post [...]
Many think SEO is all about ranking reports. In fact, I have seen many companies that use ranking reports as their primary performance indicator. This is a dangerous path, and in fact, though rankings are something to be aware of at a very specific level, they can be very misleading and cause some poor decisions. [...]
