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Do You Need The Google My Business Website?

I have had this question come up a couple of times this week now that people are paying closer attention to their Google My Business listing, with its growing importance. Google provides an option on the back end of your GMB that says "Website".  A few business owners have asked if they need to create [...]

How to Post on Your Google My Business (GMB) page

It has become a distinct competitive advantage to take advantage of the latest "Posts" on Google My Business (GMB) pages for your business. If you are a local business or serve a local market even regionally, posts should be a part of your ongoing business plan. I have seen terms begin to trigger local results [...]

When is 4.8 Greater than 5.0? The World of Fake Reviews

As with anything else that is shown to be important to Google rankings, with the importance of online reviews growing, an entire industry has sprouted up to provide fake reviews for businesses in an effort to pass competitors and gain a presence in local markets. I wish I could say that Google catches these businesses [...]

Digital Marketing Future: Customer Interaction with Reviews, Posts, Q&A, Content

Fresh off of a visit to Local University Advanced in Austin last week, I want to touch on the latest trends in digital marketing.  Though this is based in the local world, it leaks over into all of search as we move from keywords to entity search for all types of interaction with the internet [...]

NYC Technical SEO in the Manhattan Subway: Get Found

This month as part of my You Can Be Found Anywhere video series, I am in the New York City Subway system, talking about technical SEO. The inner workings and train lines in New York City are what keep everything running as smoothly and cleanly as possible. When the trains are down, it seems that [...]

Entity Search Optimization is Here: SEO of the Future

Recent news has come out around Google's recent patent on relating entities to one another. This surprised some but is just a logical next step in the world of search. In fact, David Mihm spoke about this in detail in his Local U presentation back in 2015 in Williamsburg. Part of the reason I value [...]

SEO Myth Madness: SEO Myths that hurt your wallet

In the spirit of March Madness, this week I wanted to address some SEO myths out there that can really hurt your wallet and leave a bad taste in your mouth.  In just the past week, I have seen some examples of a few of these giving the industry a black eye.  Unfortunately, like with [...]

SEO and SEM Talk with the Freehold NJ Rotary Club

Today I had the surprising opportunity to talk SEO, Adwords, Google reviews, and more with the Freehold NJ rotary club, of which I am a recently new member. The club meets every Tuesday at noon at the American Hotel in downtown Freehold. Feel free to stop in.  Rotary is a tremendous organization that I am [...]

Doing Online Review Management the Right Way

We all know reviews are important for a business online. Putting aside the ranking connection, studies have shown 88% of consumers trust online reviews as much as personal recommendations.  We all have our own methods of taking reviews into account. I tend to look at the 1-star and the 4-star reviews and try to pull [...]

By | 2018-03-02T12:14:55+00:00 March 2nd, 2018|Categories: local search, Review Management|Tags: , |0 Comments

Digital Marketing Consulting – Helping You Find Your Customers Online

A study published by TechCrunch last year showed that Americans spend over 5 hours a day on their mobile devices.  That is just their mobile devices and does not include their computers at work or at home.  That being said, it is clear that getting your company in front of new customers should involve some [...]