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GMB: Improving Review Score and Responses Improve Conversions

Search Engine Land recently dug into a recent study showing how increases in review score and responses correlated to more conversions. This seems like a no brainer to those that have been following closely and understand that Google rewards interacting with your GMB page, but it is important in that any time we show true [...]

Check Out How Google Understands Your Images

I shared the amazing Local Search Deep Dive last week with Mike Blumenthal and Carrie Hill discussing how amazing Google has become at understanding images and relating them to search entities. You can listen and read about that here. I wanted to share the tool they mention and give a little bit of perspective on [...]

Why You Really Should Ask Everyone for Reviews

Just last week I talked to someone who explained how they did "Review Gating" for their company. This is a practice that was banned by Google back in the spring of 2018.  This means you can get in trouble and in many cases lose all of your reviews if found to be "gating". What is [...]

Are Images the Next Driver in Google Local Search?

David Mihm has been providing brilliant predictions about local search for as long as I can remember. In his most recent discussion with another local search legend, Mike Blumenthal, they discuss the changing local landscape and how images seem to be growing in importance. I blogged about GMB images recently but wanted to bring to [...]

Small Business SEO Audits: What Really Moves the Dial?

It is believed that there are literally hundreds of ranking factors for the Google algorithm. Being in the SEO world every day, I have to decide on which tools to use for audits to determine what is right or wrong with different businesses and their approach to SEO.  Typically any small business web presence is [...]

North Carolina SEO Rankings: You Can Be Found Anywhere

This month our You Can Be Found Anywhere segment finds me sliding down sliding rock at Pisgah National Forest in North Carolina.  I would highly recommend it. Avoid Sliding SEO Rankings The idea here is that if you see your rankings are sliding, you definitely want to call in a reputable SEO consultant to help [...]

10 Years of BBB Accreditation and You Can Be Found Trademark

A few business notes for You Can Be Found.  In the past few months, we have reached a couple of milestones. Though we have been around since 2006, first as our original name, The SEO Helpdesk, and then with our DBA You Can Be Found, which seemed to relate better to people that were confused [...]

Google My Business (GMB) Photos Boost Local Rankings

A great new study was outlined on Search Engine Land last week that shows a high correlation between the number of images you have on your Google My Business page and your listings search presence.  I don't plan to go into all the details here, as the article covered that pretty well.  However, it is [...]

Reviews Have Far More Important Factors Than Average Score

I suggested almost exactly five years ago that reviews would be the links of the future.  By that, I mean that their weight in the Google algorithm would increase to the point that they became the most important individual factor. Much like links have many individual factors beyond just total count, such as frequency, site [...]

Many Small Business Owners Dealing the GMB Glitches

You are not alone. In recent months I have come across more strange glitches in the GMB system than I have seen in years. Though Google My Business is clearly a priority for Google and they are putting more and more options and tools to help you interact with your potential customers directly on the [...]