What is LPO or CRO? Converting the Visitor

Landing Page Optimization (LPO) or Conversion Rate Optimization (CRO) often go hand in hand. LPO is more specifically dealing with the effectiveness of the page visitors visit on your site and how that can help convert them to buyers. CRO is more about the entire user experience from initially becoming aware of you via […]

Search Engine Marketing 2017 Resolutions

I wanted to end the year with a few suggestions to make your search presence better in 2017. Some items to add to your resolution list to help you succeed by presenting your brand to clients and customers in a more complete and comprehensive way in 2017. Here are some tips based on experiences […]

Landing Page Optimization Basics Everyone Should Be Doing

With Thanksgiving coming up this week, I wanted to talk about something everyone should have on their plate.  As I have been brought in to consult on a number of site redesigns lately, I wanted to get out a very basic list that all of your landing pages should have. I  continue to see […]

SEO Essentials When Building or Redesigning Your Site

I’m often brought in to consult with  new businesses building a website or site redesign due to being outdated or new business models. I often see the same mistakes made or the same questions asked. For SEO purposes I just wanted to lay out some critical pieces that you should use when building the […]

Landing Page Optimization (LPO): Converting the Visitor

One of the common issues I see when helping clients with SEO or PPC programs is poor landing pages that scare visitors away or aren’t built with converting in mind. You don’t exist online if you don’t have a search engine marketing plan, but there is no point bringing in new visitors if you […]