Outsourced SEO

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Google Certified Partner: What and Why?

I recently finished my now annual exams to qualify as a Google Certified Partner, and it always brings to mind the question many ask or want to ask about what that means and why it is important.  The short answer is it doesn't mean all that much and it isn't overly important. However, the title [...]

12 Years of NJ Digital Marketing Success is Easy If You Avoid Gimmicks

It seems that every day I see some sort of social media ad with a digital marketing gimmick that is a sure sign of failure. These get rich quick SEO promises or "Beat the system" type promises must work to some extent or they would go away.  As business owners, we are always drawn to [...]

SEO Is Moving Further Toward WHEATS for Success

I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1.  She does a good job of digging into the data.  The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]

SEO Tools Can Mislead – It is All Relative

I have had a number of people recently tell me about frustrations with SEO tools like  Yoast for their WordPress sites.  There are a lot of great tools out there to help you with your SEO, but many tend to overpromise or try to make it seem like they are all you need.  SEO plugins [...]

Shining the Light on Search Engine Marketing in Seattle-SEO & SEM

It is important to me to stay up to date with the latest information in search engine marketing. Knowing what the latest algorithm adjustment accentuates or punishes, or knowing the latest tweaks to Google Adwords to improve performance are extremely important to me. I invest a lot of hard-earned dollars to make sure I know [...]

SMX Advanced 2018 Is Here – Offering The Best Search Knowledge For My Clients

I learned very early in my business that staying on top of the latest and greatest changes and advancements was critical in offering a superior service to my clients. In the early years, I would bounce around from one conference to the next, trying to find the best source of ongoing and up to date [...]

SEO Basics – Where do I start?

Many small business owners feel overwhelmed and confused by the world of SEO. It seems so complicated and they are constantly being hit with emails telling them all the things they are doing wrong and how they fail this test or that. There are hundreds of things you can do to improve your standing with [...]

Entity Search Optimization is Here: SEO of the Future

Recent news has come out around Google's recent patent on relating entities to one another. This surprised some but is just a logical next step in the world of search. In fact, David Mihm spoke about this in detail in his Local U presentation back in 2015 in Williamsburg. Part of the reason I value [...]

Updating Content Can Make Huge Differences for SEO

With all of the updates in 2017 around content length and freshness, it has become important for smaller businesses that don't deal in long-form content every day to take a look at their own content and face the facts that they need to expand and update content in many areas to maintain an organic ranking [...]

Small Business SEO is about Decision Efficiency in 2018

It can be easy to succeed in the SEO world with the huge budgets that large companies throw at it, but for the small business owner, SEO has always been not just about optimizing your ranking in search but optimizing the way you use your marketing budget to address your SEO plan.  We are all [...]

By |2017-12-29T13:58:44+00:00December 29th, 2017|Categories: Outsourced SEO, SEO Consulting, SEO Ranking Factors|Tags: |