PPC Consulting

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Digital Marketing Consulting – Helping You Find Your Customers Online

A study published by TechCrunch last year showed that Americans spend over 5 hours a day on their mobile devices.  That is just their mobile devices and does not include their computers at work or at home.  That being said, it is clear that getting your company in front of new customers should involve some [...]

Adwords/PPC Consulting: Keyword Consistency

One of the most common mistakes I see business owners make in regards to PPC, or more specifically, Google Adwords campaigns, is trying to catch everything with the same generic ads and landing pages. If you have multiple services that people search for, it serves you better to create a process through adgroups to match [...]

Google Certified Partner: What and Why?

I recently finished my now annual exams to qualify as a Google Certified Partner, and it always brings to mind the question many ask or want to ask about what that means and why it is important.  The short answer is it doesn't mean all that much and it isn't overly important. However, the title [...]

Talking SEO, Adwords, and Local Search in Scotch Plains

I had the wonderful opportunity to be a guest of the Greater Westfield Chamber of Commerce at the JCC in Scotch Plains last night.  We had a great talk about all things search.  I really enjoyed the interaction with the group as we were able to drop some of the formality and have more of [...]

Out of Darkness, Into the Light: 4th Thursday Networking

Yesterday I had the opportunity to speak to a great group at the 4th Thursday Networking Group at the Fireside Grill & Bar in Marlboro, NJ.  I have been a fairly regular attendee at this group get together for years. Thinking through my history yesterday morning, I have followed it through four separate locations over [...]

Shining Light on the Confusing World of Search Marketing

This past Friday I had the honor of speaking to the Perkolator Breakfast group.  This breakfast is held each Friday in Eatontown at the All Seasons Diner and organized by the Monmouth Regional Chamber of Commerce.  It is a great group for business networking and they asked me to "shine a light" on search engine [...]

Digital Marketing Answer and Success from an Expert

Business owners are in a constant struggle to find that right formula to bring in new customers and clients. As technology advances and different forms of media go in and out of popularity, it can be very confusing which method to use and which to let go.  We have been fully immersed in helping business [...]

Google News: A Lot Going on for Small Business Owners

It has been a pretty active week at Google and I just wanted to try to put some of the big news into headline form for small business owners to digest.  As we move on to the second half of 2017, Google has been in the news a lot in the week finishing off the first [...]

Standing Out: The Best Search Marketing Choice for Your NJ Business

Seems like there are as many search marketing companies out there as there are websites these days. How do you decide who is actually going to help you in search and knows what they are doing versus who is just trying to take your money and fake their way through?  Below is why we are [...]

PWA’s, Layered Ads and Advanced Call Tracking: SMX Day 2

Day 2 of SMX Advanced brought a number of new opportunities.  After focusing on SEO on Day 1, I looked a little more at PPC advances in Day 2. I did start with a session on dealing with algorithmic adjustments, but much of that was information I was already using. Another new focus coming out [...]