I am thrilled to announce I will be a part of a comprehensive marketing symposium on December 6th from 9am to 11:30am at Powerhouse Studios on 7 Littell Road in East Hanover, NJ. You can get your tickets here. This is a tremendous opportunity for business owners or marketers to learn the most important aspects of [...]
I have a client that just last week dipped his toe into Google Ads to get a feel for how effective it may be for his traffic and customer acquisition. He already received his first attempt of being scammed by someone claiming to be Google and asking for his login information to try to "help [...]
I recently finished my now annual exams to qualify as a Google Certified Partner, and it always brings to mind the question many ask or want to ask about what that means and why it is important. The short answer is it doesn't mean all that much and it isn't overly important. However, the title [...]
It seems that every day I see some sort of social media ad with a digital marketing gimmick that is a sure sign of failure. These get rich quick SEO promises or "Beat the system" type promises must work to some extent or they would go away. As business owners, we are always drawn to [...]
This year it worked out that Tuesday of my SMX Advanced experienced was very SEO focused, while Wednesday saw a deep dive in to pay per click, conversion rate optimization, and better use of analytics. Though less has changed on the PPC horizon than had last year, there was a lot to confirm that I [...]
It is important to me to stay up to date with the latest information in search engine marketing. Knowing what the latest algorithm adjustment accentuates or punishes, or knowing the latest tweaks to Google Adwords to improve performance are extremely important to me. I invest a lot of hard-earned dollars to make sure I know [...]
I learned very early in my business that staying on top of the latest and greatest changes and advancements was critical in offering a superior service to my clients. In the early years, I would bounce around from one conference to the next, trying to find the best source of ongoing and up to date [...]
Yes, I provide SEO services for businesses across the country and it may be a little strange to do a blog post about why you shouldn't do SEO, but sometimes it is best to know up front. There are some factors involved in your business process that can make SEO very difficult or at the [...]
My parents always told me that actions speak louder than words. Our activities say a lot about us and with the Facebook data scandal of late, our personal information that is owned online has been all over the news. Google has had their own run-ins with bad press due to all of the data they [...]
SEO is generally looked to as one of the best marketing strategies for small businesses, but as Google tends to put more paid advertising space all over the search results pages, small businesses get frustrated, feeling that their hard-earned organic rankings are getting pushed down below the fold. Even with the expanding Adwords space, organic [...]
