I recently reached 10 years of being an accredited business with the Better Business Bureau. As with any industry, having a good reputation and being trustworthy is an important piece of success. I have earned my A+ rating by working together with my customers to push them toward their goals so that they can focus [...]
Be careful out there. For years I have saved several people per year who had "help" from Google with setting up their Google Adwords or now Google Ads campaigns. There was a time when I was warning people about fake Google people calling and tricking business owners into letting them "help" them with Google Ads. [...]
Google Ads can be a powerful tool for businesses to get found when potential customers or clients are searching for what they have to offer, but there is a lot of danger in setting up your ad campaigns if you don't know how to avoid the traps Google has set up for you. The problem [...]
This is a basic but important post to show you how to start (enable) or stop (pause) y0ur Google Ads campaigns. I have helped many small business owners set up campaigns and often I am asked how to turn them on or off. If you have had a consultant build a campaign for you, which [...]
In my latest You Can Be Found Anywhere post, we find me out on a dirt road in New Jersey, enjoying a morning run and talking about the beauty of a great search plan while seeing the beauty of several deer scurrying off into the woods behind me. Why Search Engine Marketing is So Effective [...]
It seems like we are always chasing the newest gadget or whistle that Google offers for its paid advertising program. It seems not too long ago we all had to convert the old text ads into new, expanded text ads. Truthfully, I still run into a couple of accounts each month from someone who is [...]
If you manage Google Ads for your company or for many companies, you will sometimes notice pesky city or state names coming up in your search terms that are irrelevant to you. This happens a lot if you are targeting a large geographic area, but are only trying to get people focused on your location. [...]
I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]
In a scary turn, Google is now notifying some Google Ads advertisers that it will have its own experts begin managing their campaigns. You have 7 days to opt out of this. Let's put this in perspective a little bit. Google Will Control How You Spend Money With Them This is like handing your car dealer [...]
Though I was a bit too overwhelmed by the experience to have a great metaphor in the actual video, this latest You Can Be Found Anywhere comes from the Elephant Nature Park in Chiang Mai Thailand. This is an amazing charity organization that rescues elephants that are abused and mistreated. Elephants are one of the [...]
