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The Hamptons and Montauk SEO: You Can Be Found Anywhere

In the June You Can Be Found Anywhere, we visit a very famous lighthouse out on Long Island.  With the world as it is right now, it can be very confusing for business owners. Is there a good business pivot for COVID or am I just waiting this out? Digital marketing is more important than [...]

You Need New Content for Your Digital Pivot: SEO-PPC-GMB

It is a different time and many businesses are tweaking and pivoting their business model to compete in different ways. There is an opportunity there, but you want to do it the right way. In terms of getting business via SEO or paid search (Google Ads or others), you need content that explains what you [...]

SEO & PPC for E-commerce: Quarantine Business Pivots

The world has made a major pivot in the past month as we deal with COVID-19 and mass quarantining from home. Many businesses can't run at all or in full capacity, and many are exploring their own pivots to operate as best as they can in the current business landscape. Hopefully, in the long run, [...]

Google Partners Program Now Serves Google, Not Small Business

This is a quick post that will announce my decision to no longer be a part of the Google Partners program in its current form because I believe it to not be in the best interest of my clients.  I have been a part of the Partners' program for a very long time because at [...]

By |2020-05-05T16:25:32+00:00February 24th, 2020|Categories: Google Ads, PPC Consulting, PPC Management, SEM Consulting|Tags: , , |

Pubcon Austin 2020 Overview: Content is Still King, More So

I have begun my fifteenth year in the search engine marketing industry.  Since day one we have been told that "Content is King", but there are so many other factors involved to succeed at SEO and PPC that we often chase down the latest ways to exploit the weaknesses in the Google algorithm, which is [...]

SEO and SEM Talks for your Chamber or Business Networking Group

SEO and Google Ads can be very rewarding to your business, but they can also be very confusing. It can be very easy to be led down the path by old news or even by Google themselves. With over a decade in the industry, I take great joy in educating small business owners about the [...]

10 Years of BBB Accreditation and You Can Be Found Trademark

A few business notes for You Can Be Found.  In the past few months, we have reached a couple of milestones. Though we have been around since 2006, first as our original name, The SEO Helpdesk, and then with our DBA You Can Be Found, which seemed to relate better to people that were confused [...]

Small Business Owners Beware the Robots with Google Ads and SEO

On the heels of the recent Search Engine Land article about the effectiveness of allowing for automated recommendations from Google for your ads, I wanted to remind everyone of the dangers of turning to the tempting world of automated tools for SEO or Pay Per Click management. As their article and one of my recent [...]

Latest Google Ads Scams May Be Google Themselves

Be careful out there.  For years I have saved several people per year who had "help" from Google with setting up their Google Adwords or now Google Ads campaigns.  There was a time when I was warning people about fake Google people calling and tricking business owners into letting them "help" them with Google Ads. [...]

Avoid Mistakes Setting Up Your Small Business Google Search Ads Campaign

Google Ads can be a powerful tool for businesses to get found when potential customers or clients are searching for what they have to offer, but there is a lot of danger in setting up your ad campaigns if you don't know how to avoid the traps Google has set up for you. The problem [...]