Review Management

/Review Management

Take Advantage of the Growth of “Near Me” Searches

Martech Advisor recently published an article on trends in search that touched on what many of us have been talking about in recent years. "Near me" searches have doubled in recent years with even higher jumps in certain shopping areas, per Google's data.  There is an opportunity here for small businesses in both SEO and [...]

5 Reasons You May Not Want to Do SEO

Yes, I provide SEO services for businesses across the country and it may be a little strange to do a blog post about why you shouldn't do SEO, but sometimes it is best to know up front. There are some factors involved in your business process that can make SEO very difficult or at the [...]

How to Post on Your Google My Business (GMB) page

It has become a distinct competitive advantage to take advantage of the latest "Posts" on Google My Business (GMB) pages for your business. If you are a local business or serve a local market even regionally, posts should be a part of your ongoing business plan. I have seen terms begin to trigger local results [...]

How to Claim Your Google My Business Listing (Spring 2018)

With the growing importance of the Google My Business (GMB) listing and Google committing even more to making Google My Business an important part of local business, it is important for any business to claim or gain control of their listing, so they can control the information that is presented and better interact with customers. [...]

SEO Basics – Where do I start?

Many small business owners feel overwhelmed and confused by the world of SEO. It seems so complicated and they are constantly being hit with emails telling them all the things they are doing wrong and how they fail this test or that. There are hundreds of things you can do to improve your standing with [...]

When is 4.8 Greater than 5.0? The World of Fake Reviews

As with anything else that is shown to be important to Google rankings, with the importance of online reviews growing, an entire industry has sprouted up to provide fake reviews for businesses in an effort to pass competitors and gain a presence in local markets. I wish I could say that Google catches these businesses [...]

Digital Marketing Future: Customer Interaction with Reviews, Posts, Q&A, Content

Fresh off of a visit to Local University Advanced in Austin last week, I want to touch on the latest trends in digital marketing.  Though this is based in the local world, it leaks over into all of search as we move from keywords to entity search for all types of interaction with the internet [...]

SEO and SEM Talk with the Freehold NJ Rotary Club

Today I had the surprising opportunity to talk SEO, Adwords, Google reviews, and more with the Freehold NJ rotary club, of which I am a recently new member. The club meets every Tuesday at noon at the American Hotel in downtown Freehold. Feel free to stop in.  Rotary is a tremendous organization that I am [...]

Doing Online Review Management the Right Way

We all know reviews are important for a business online. Putting aside the ranking connection, studies have shown 88% of consumers trust online reviews as much as personal recommendations.  We all have our own methods of taking reviews into account. I tend to look at the 1-star and the 4-star reviews and try to pull [...]

By | 2018-03-02T12:14:55+00:00 March 2nd, 2018|Categories: local search, Review Management|Tags: , |

Google to begin showing “Reviews from the Web”

So it has always been the case that Google considers reviews from all over the internet in your local rankings, and I suggested maybe eventually in other rankings.  However, people tend to push people toward one place, like Facebook or Yelp, or often Google.  Well there is something else to worry about now.  Google is [...]

By | 2017-10-10T18:51:17+00:00 September 8th, 2016|Categories: local search, Review Management|Tags: , , |