Review Management

/Review Management

Responding to Online Reviews is Important for SEO and Business In General

After a conversation about a panel I will be participating on around review management, I thought it would be a good idea to go in more depth about review management, and also how and when to appropriately respond to reviews. While I had a busy day or two, the folks at GatherUp beat me to [...]

The Difficult World of Reviews and Review Management

Online reviews have been growing in importance in recent years. Just looking back at some of my recent posts about review management and the importance or reviews show how they are growing in importance and popularity.  Aside from that, business owners are now getting inundated with offers for review management tools. I have always been [...]

Reputation a Growing Part of the Changing Google Algorithm

In recent years the industry will buzz after each algorithm update about specific measures that have changed regarding the BBB rating or the number of reviews, etc. Often Google will come out and say that certain items are not specifically part of the algorithm, even when much of the data would say otherwise.  In many [...]

Touring and Updating your Google My Business (GMB) Page

The Google My Business (GMB) page is becoming more and more important for not only just local businesses but every business trying to do business through Google, which is pretty much a required piece of your marketing strategy going into 2019. Earlier this year, I did video posts on how to claim your GMB listing [...]

In 2019 SEO Even More About Trust Than Ever

If you are ready to take the jump into the high ROI world or SEO in 2019, you should know how important trust has become to this top-tier digital marketing strategy.  Not only do you need to show the world and Google that your company is trustworthy, but you need to hire someone you know [...]

2018 Local Search Ranking Factors Study Released

Whitespark and Moz, two great and trustworthy sources in search engine marketing, just released the latest local search ranking factors study. For you small business owners, the good news is that things that you have complete control over are increasing in importance as Google tries to get more people to utilize Google My Business (GMB), [...]

10-4 Good Buddy – Review Counts and Scores Display Trust to Google

I posted an article the other day showing a study that was done on the number of businesses with Google reviews and the average score of high ranking sites. To rank in Google, everything is relative so you typically just need to be better than the other sites you are competing with for certain search terms, [...]

By |2018-11-08T14:05:43+00:00November 8th, 2018|Categories: local search, Review Management, SEO Consulting|Tags: , , |

SEO is About Trust and What Does Google Trust?

With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]

New Dr. Death Podcast Shows Importance of Online Review Accuracy

As a big fan of podcasts, I go through them pretty quickly. I have recently been binging my way through a 6 episode podcast called Dr. Death, about a spinal surgeon run amok in Texas. I would recommend it though it is sad and frightening. Though it took place a few years ago, it also [...]

By |2018-11-26T22:26:42+00:00September 25th, 2018|Categories: Review Management|Tags: , |

Reviews Are Important to Every Business, Not Just Local Businesses

As I sift through the August data for many clients and read up on what others are sharing, I am seeing one strong correlation. Remember. as Joy Hawkins so cleverly pointed out, that correlation does not always mean causation. From reading up on what Joy and other leaders have said in recent weeks about the [...]