Review Management

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GMB: Improving Review Score and Responses Improve Conversions

Search Engine Land recently dug into a recent study showing how increases in review score and responses correlated to more conversions. This seems like a no brainer to those that have been following closely and understand that Google rewards interacting with your GMB page, but it is important in that any time we show true [...]

Why You Really Should Ask Everyone for Reviews

Just last week I talked to someone who explained how they did "Review Gating" for their company. This is a practice that was banned by Google back in the spring of 2018.  This means you can get in trouble and in many cases lose all of your reviews if found to be "gating". What is [...]

Reviews Have Far More Important Factors Than Average Score

I suggested almost exactly five years ago that reviews would be the links of the future.  By that, I mean that their weight in the Google algorithm would increase to the point that they became the most important individual factor. Much like links have many individual factors beyond just total count, such as frequency, site [...]

The Best SEO Tool is A Company That Knows What Matters

There are many, many SEO tools out there to help you move your site up the rankings.  Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]

Hollywood SEO & Review Management at Conan

The latest episode of You Can Be Found Anywhere is from my trip to Hollywood to visit one of my favorite shows.  I popped in while at a search conference to visit comedy legend Conan O'Brien's show.  While there I touched on how you can establish trust for searchers to show them that you are [...]

Greater New York Chamber of Commerce SEO Presentation

I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]

How to Claim Your Google My Business Listing

With the growing importance of the Google My Business (GMB) listing and Google committing even more to making Google My Business an important part of local business, it is important for any business to claim or gain control of their listing, so they can control the information that is presented and better interact with customers. [...]

GMB Posts Beginning to Show up in Local Maps 3 Pack

Joy Hawkins recently posted about a find from Dave DiGregorio that posts were beginning to show up in the standard 3-pack of GMB local search results. Once again, showing Google is paying attention and using them.  Even more, it gives your listing more space in the results and stands out a bit over your competitors. [...]

Responding to Online Reviews is Important for SEO and Business In General

After a conversation about a panel I will be participating on around review management, I thought it would be a good idea to go in more depth about review management, and also how and when to appropriately respond to reviews. While I had a busy day or two, the folks at GatherUp beat me to [...]

The Difficult World of Reviews and Review Management

Online reviews have been growing in importance in recent years. Just looking back at some of my recent posts about review management and the importance or reviews show how they are growing in importance and popularity.  Aside from that, business owners are now getting inundated with offers for review management tools. I have always been [...]