Review Management

/Review Management

2018 Local Search Ranking Factors Study Released

Whitespark and Moz, two great and trustworthy sources in search engine marketing, just released the latest local search ranking factors study. For you small business owners, the good news is that things that you have complete control over are increasing in importance as Google tries to get more people to utilize Google My Business (GMB), [...]

10-4 Good Buddy – Review Counts and Scores Display Trust to Google

I posted an article the other day showing a study that was done on the number of businesses with Google reviews and the average score of high ranking sites. To rank in Google, everything is relative so you typically just need to be better than the other sites you are competing with for certain search terms, [...]

By |2018-11-08T14:05:43+00:00November 8th, 2018|Categories: local search, Review Management, SEO Consulting|Tags: , , |

SEO is About Trust and What Does Google Trust?

With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]

New Dr. Death Podcast Shows Importance of Online Review Accuracy

As a big fan of podcasts, I go through them pretty quickly. I have recently been binging my way through a 6 episode podcast called Dr. Death, about a spinal surgeon run amok in Texas. I would recommend it though it is sad and frightening. Though it took place a few years ago, it also [...]

By |2018-11-26T22:26:42+00:00September 25th, 2018|Categories: Review Management|Tags: , |

Reviews Are Important to Every Business, Not Just Local Businesses

As I sift through the August data for many clients and read up on what others are sharing, I am seeing one strong correlation. Remember. as Joy Hawkins so cleverly pointed out, that correlation does not always mean causation. From reading up on what Joy and other leaders have said in recent weeks about the [...]

SEO Is Moving Further Toward WHEATS for Success

I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1.  She does a good job of digging into the data.  The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]

Take Advantage of the Growth of “Near Me” Searches

Martech Advisor recently published an article on trends in search that touched on what many of us have been talking about in recent years. "Near me" searches have doubled in recent years with even higher jumps in certain shopping areas, per Google's data.  There is an opportunity here for small businesses in both SEO and [...]

5 Reasons You May Not Want to Do SEO

Yes, I provide SEO services for businesses across the country and it may be a little strange to do a blog post about why you shouldn't do SEO, but sometimes it is best to know up front. There are some factors involved in your business process that can make SEO very difficult or at the [...]

How to Post on Your Google My Business (GMB) page

It has become a distinct competitive advantage to take advantage of the latest "Posts" on Google My Business (GMB) pages for your business. If you are a local business or serve a local market even regionally, posts should be a part of your ongoing business plan. I have seen terms begin to trigger local results [...]

How to Claim Your Google My Business Listing (Spring 2018)

With the growing importance of the Google My Business (GMB) listing and Google committing even more to making Google My Business an important part of local business, it is important for any business to claim or gain control of their listing, so they can control the information that is presented and better interact with customers. [...]