Search Marketing Strategy

/Search Marketing Strategy

NYC SEO & Digital Marketing Offers Unique Opportunities

NYC is one of the biggest and most competitive markets in the world for nearly any business battling it out for success.  As the Google algorithm gets more specific and Google ads get more competitive, unique opportunities pop up, where if you are willing to do the work and outsmart your competitors, you can often [...]

2018 Local Search Ranking Factors Study Released

Whitespark and Moz, two great and trustworthy sources in search engine marketing, just released the latest local search ranking factors study. For you small business owners, the good news is that things that you have complete control over are increasing in importance as Google tries to get more people to utilize Google My Business (GMB), [...]

Everyone is Searching, You Should Be There

A recent study shows that despite many trying to predict its downfall in recent years, search engines, and particularly Google, remain the dominant force in people's everyday life. Even with millennials, where many said social media would take over, search engines continue to be the driver, with social cues helping to back up purchasing decisions along [...]

SEO Is Moving Further Toward WHEATS for Success

I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1.  She does a good job of digging into the data.  The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]

SEO Tools Can Mislead – It is All Relative

I have had a number of people recently tell me about frustrations with SEO tools like  Yoast for their WordPress sites.  There are a lot of great tools out there to help you with your SEO, but many tend to overpromise or try to make it seem like they are all you need.  SEO plugins [...]

SMX Advanced 2018 Is Here – Offering The Best Search Knowledge For My Clients

I learned very early in my business that staying on top of the latest and greatest changes and advancements was critical in offering a superior service to my clients. In the early years, I would bounce around from one conference to the next, trying to find the best source of ongoing and up to date [...]

5 Reasons You May Not Want to Do SEO

Yes, I provide SEO services for businesses across the country and it may be a little strange to do a blog post about why you shouldn't do SEO, but sometimes it is best to know up front. There are some factors involved in your business process that can make SEO very difficult or at the [...]

SEO Basics – Where do I start?

Many small business owners feel overwhelmed and confused by the world of SEO. It seems so complicated and they are constantly being hit with emails telling them all the things they are doing wrong and how they fail this test or that. There are hundreds of things you can do to improve your standing with [...]

Shining Light on the Confusing World of Search Marketing

This past Friday I had the honor of speaking to the Perkolator Breakfast group.  This breakfast is held each Friday in Eatontown at the All Seasons Diner and organized by the Monmouth Regional Chamber of Commerce.  It is a great group for business networking and they asked me to "shine a light" on search engine [...]

Social Media is not an SEO Factor, or is it?

Google has said a number of times that social media is not a factor in SEO.  So of course those in the SEO world that only read the headlines start throwing that around when they talk or meet with prospects and clients.  However, as is often the case with SEO and the world in general, [...]