Search Marketing Strategy

/Search Marketing Strategy

SMX Advanced 2018 Is Here – Offering The Best Search Knowledge For My Clients

I learned very early in my business that staying on top of the latest and greatest changes and advancements was critical in offering a superior service to my clients. In the early years, I would bounce around from one conference to the next, trying to find the best source of ongoing and up to date [...]

5 Reasons You May Not Want to Do SEO

Yes, I provide SEO services for businesses across the country and it may be a little strange to do a blog post about why you shouldn't do SEO, but sometimes it is best to know up front. There are some factors involved in your business process that can make SEO very difficult or at the [...]

SEO Basics – Where do I start?

Many small business owners feel overwhelmed and confused by the world of SEO. It seems so complicated and they are constantly being hit with emails telling them all the things they are doing wrong and how they fail this test or that. There are hundreds of things you can do to improve your standing with [...]

Shining Light on the Confusing World of Search Marketing

This past Friday I had the honor of speaking to the Perkolator Breakfast group.  This breakfast is held each Friday in Eatontown at the All Seasons Diner and organized by the Monmouth Regional Chamber of Commerce.  It is a great group for business networking and they asked me to "shine a light" on search engine [...]

Social Media is not an SEO Factor, or is it?

Google has said a number of times that social media is not a factor in SEO.  So of course those in the SEO world that only read the headlines start throwing that around when they talk or meet with prospects and clients.  However, as is often the case with SEO and the world in general, [...]

Business Breakthroughs Breakfast SEO & SEM

I was honored to be invited to the Business Breakthroughs Breakfast in Middletown, NJ last week to talk about search engine marketing.  The breakfast is hosted by Salim Omar and the folks from Straight Talk CPA's. It was a great group and because they were very interactive and involved, I was able to veer away [...]

Understanding the basics of SEM, SEO, PPC

After reading some article recently about how business owners don't understand a lot of the fundamental concepts of search engine marketing, and also having a few people ask me questions that they said they were afraid to ask because they thought it was stupid, I thought I would make an effort to lay out some [...]

Search Engine Marketing 2017 Resolutions

I wanted to end the year with a few suggestions to make your search presence better in 2017. Some items to add to your resolution list to help you succeed by presenting your brand to clients and customers in a more complete and comprehensive way in 2017. Here are some tips based on experiences I've [...]

8 Tactics to Boost Your SEO Rankings in 2017

  Specific title tags: < 55 characters <title>Freehold NJ SEO Consultant - Monmouth County</title> Use for blog posts as well. Each post is a chance to target a new search concept Post about industry targets, geographic targets, specific services someone might search for As your site gets stronger, your blog posts are an opportunity to [...]

SEO Essentials When Building or Redesigning Your Site

I'm often brought in to consult with  new businesses building a website or site redesign due to being outdated or new business models. I often see the same mistakes made or the same questions asked. For SEO purposes I just wanted to lay out some critical pieces that you should use when building the new [...]