Search Marketing Strategy

/Search Marketing Strategy

Business Breakthroughs Breakfast SEO & SEM

I was honored to be invited to the Business Breakthroughs Breakfast in Middletown, NJ last week to talk about search engine marketing.  The breakfast is hosted by Salim Omar and the folks from Straight Talk CPA's. It was a great group and because they were very interactive and involved, I was able to veer away [...]

Understanding the basics of SEM, SEO, PPC

After reading some article recently about how business owners don't understand a lot of the fundamental concepts of search engine marketing, and also having a few people ask me questions that they said they were afraid to ask because they thought it was stupid, I thought I would make an effort to lay out some [...]

Search Engine Marketing 2017 Resolutions

I wanted to end the year with a few suggestions to make your search presence better in 2017. Some items to add to your resolution list to help you succeed by presenting your brand to clients and customers in a more complete and comprehensive way in 2017. Here are some tips based on experiences I've [...]

8 Tactics to Boost Your SEO Rankings in 2017

  Specific title tags: < 55 characters <title>Freehold NJ SEO Consultant - Monmouth County</title> Use for blog posts as well. Each post is a chance to target a new search concept Post about industry targets, geographic targets, specific services someone might search for As your site gets stronger, your blog posts are an opportunity to [...]

SEO Essentials When Building or Redesigning Your Site

I'm often brought in to consult with  new businesses building a website or site redesign due to being outdated or new business models. I often see the same mistakes made or the same questions asked. For SEO purposes I just wanted to lay out some critical pieces that you should use when building the new [...]

SEO Is Becoming IEO As The Lines Become Blurred

This week I want to touch more on the future of SEO.  As google becomes "smarter' and more aware of all of your online entities, the future appears to be in "Internet Entity Optimization". Your brand has an online presence in a number of places and they all blend together.  Whether you make a sale [...]

EMACC Search Engine Marketing Workshops

Come Learn How to Be Better in Search with You Can Be Found and EMACC We will be offering a one hour consulting meeting once per month for EMACC members to help work directly on their site with SEO, Google Adwords,  local search consulting, and even a little Google Analytics and Search Console integration. It [...]

Latest SEO Ranking Factors from SMX Advanced 2015

Today I want to go in to SEO Ranking factors. On Friday I touched on some of the technical SEO stuff that we learned at SMX Advanced in Seattle last week. Today I want to continue the series by going over some of the latest in ranking factors. I stopped using the SMX logo because [...]

Google Rebranding, Quality Update & Twitter…Oh My?

This is my last week abroad but lots has happened while I'm out of the country.  Just wanted to use the blog this week to touch base on some new and somewhat important news items from the week that could be important to you and your rankings. Google Quality Update: Many noticed ranking changes earlier [...]

Mobile SEO Calm Before The Storm

Today is tax day and we are less than a week away from what some have called Google's Mopocalypse among other catchy names for the Google Mobile Friendly algorithm update.  I have been warning clients, prospects and people at events I attend for quite some time that it was coming, but I also understand that [...]