SEM Consulting

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User Experience Pet Peeves From Searching For a Car

Google will tell you that user experience is the top ranking factor for SEO.  The problem with that is that it is extremely vague and actually takes into account many factors such as speed, content digestibility, navigation, site structure, etc. Sometimes it is hard for a business owner to know from the inside if their [...]

By |2018-08-16T15:32:25+00:00August 16th, 2018|Categories: SEM Consulting, SEO, SEO Consulting, UX|Tags: , , , , |

Partnering Up with Meet the Need Hunger Charity

As part of our continued efforts to provide a win-win situation for both my clients and the community, this August we partnered up with a great charity that I recently learned about at my local rotary.  The MTN Organization, or Meet the Need, is a charity started from the grassroots by Yvette and Reggie Anderson. [...]

Content Marketing & SEO in Vermont with You Can Be Found Anywhere

This month we have a special You Can Be Found Anywhere from the middle of rural Vermont, where we find the brewery rated the best brewery in the world for the past four years.  The brewery is called Hill Farmstead Brewery and I visited on a Thursday afternoon in early August. You drive through beautiful [...]

Avoid The Biggest SEO Mistake Regularly Made With Site Redesigns

I have posted about the importance of redirects when doing site updates or redesigns in the past, but I am seeing more and more complication with the problem in recent months than ever before. Having your redirects done incorrectly or not at all can be one of the most devastating things you can do to [...]

Take Advantage of the Growth of “Near Me” Searches

Martech Advisor recently published an article on trends in search that touched on what many of us have been talking about in recent years. "Near me" searches have doubled in recent years with even higher jumps in certain shopping areas, per Google's data.  There is an opportunity here for small businesses in both SEO and [...]

DIY SEO Competitive Analysis – Know Your Market

With the world of SEO becoming more and more specialized and niche centered, we find that every market has their own ranking factors. Gone are the days when the same factors seemed to matter for everything.  It has always been the case that everything is relative in SEO.  If you aren't competing against Amazon, your [...]

SMX Advanced Wednesday – PPC, Conversions, and Analytics

This year it worked out that Tuesday of my SMX Advanced experienced was very SEO focused, while Wednesday saw a deep dive in to pay per click, conversion rate optimization, and better use of analytics.  Though less has changed on the PPC horizon than had last year, there was a lot to confirm that I [...]

SMX Advanced 2018 Is Here – Offering The Best Search Knowledge For My Clients

I learned very early in my business that staying on top of the latest and greatest changes and advancements was critical in offering a superior service to my clients. In the early years, I would bounce around from one conference to the next, trying to find the best source of ongoing and up to date [...]

SEM and SEO Plans For Rural Small Businesses

One of the reasons I went into business was to help small businesses compete and succeed in the world of big-budget corporations. As I grew up in the tiny town of Wyalusing, PA, which had a 2010 census population of 596, which is probably more than when I was a kid.  We are that quintessential [...]

Do You Need The Google My Business Website?

I have had this question come up a couple of times this week now that people are paying closer attention to their Google My Business listing, with its growing importance. Google provides an option on the back end of your GMB that says "Website".  A few business owners have asked if they need to create [...]