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SEO and SEM Talks for your Chamber or Business Networking Group

SEO and Google Ads can be very rewarding to your business, but they can also be very confusing. It can be very easy to be led down the path by old news or even by Google themselves. With over a decade in the industry, I take great joy in educating small business owners about the [...]

Trust and SEO are Important Partners: A+ BBB

I recently reached 10 years of being an accredited business with the Better Business Bureau.  As with any industry, having a good reputation and being trustworthy is an important piece of success. I have earned my A+ rating by working together with my customers to push them toward their goals so that they can focus [...]

Lambeau Field in Green Bay: Digital Marketing/SEO YCBF Anywhere

The latest  You Can Be Found Anywhere installment comes from Lambeau Field in Green Bay Wisconsin, as we begin the next NFL season. Lambeau Field is the perfect example of being an iconic representation of an industry. In this instance, it is the NFL and football.  For you and your business, you can strive to [...]

With a Good Search Plan You Really Can Be Found Anywhere

In my latest You Can Be Found Anywhere post, we find me out on a dirt road in New Jersey, enjoying a morning run and talking about the beauty of a great search plan while seeing the beauty of several deer scurrying off into the woods behind me. Why Search Engine Marketing is So Effective [...]

Greater New York Chamber of Commerce SEO Presentation

I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]

Beware Scammers Trying to Steal GMB or Google Ads Account

Digital Marketing scams have been around for ages and seem to keep recycling with twists based on the latest offerings or focus from Google or other venues. In recent months, I have seen the account hijacking scam attempted multiple times on different clients or prospects I have been working with. I guess the easiest answer [...]

2018 Local Search Ranking Factors Study Released

Whitespark and Moz, two great and trustworthy sources in search engine marketing, just released the latest local search ranking factors study. For you small business owners, the good news is that things that you have complete control over are increasing in importance as Google tries to get more people to utilize Google My Business (GMB), [...]

SEO is About Trust and What Does Google Trust?

With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]

12 Years of NJ Digital Marketing Success is Easy If You Avoid Gimmicks

It seems that every day I see some sort of social media ad with a digital marketing gimmick that is a sure sign of failure. These get rich quick SEO promises or "Beat the system" type promises must work to some extent or they would go away.  As business owners, we are always drawn to [...]

SEO Is Moving Further Toward WHEATS for Success

I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1.  She does a good job of digging into the data.  The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]