SEM Consulting

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SEO is About Trust and What Does Google Trust?

With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]

12 Years of NJ Digital Marketing Success is Easy If You Avoid Gimmicks

It seems that every day I see some sort of social media ad with a digital marketing gimmick that is a sure sign of failure. These get rich quick SEO promises or "Beat the system" type promises must work to some extent or they would go away.  As business owners, we are always drawn to [...]

SEO Is Moving Further Toward WHEATS for Success

I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1.  She does a good job of digging into the data.  The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]

SEO,SEM, Digital Marketing Discounts for Rotarians

Coming off of my blog post yesterday about how we can all be better by being a part of something bigger than ourselves, I wanted to make more official my discount for business owners that are Rotarians. As I am a part of Rotary International and know the wonderful things they do for the world, [...]

Monmouth Chamber SEO Consulting in Eatontown: Ranking in 2018

I had the privilege this past Friday to speak to the Monmouth Regional Chamber of Commerce at their weekly Perkolator breakfast in Eatontown about how to rank in 2018 for small businesses. We covered the latest in SEO necessities including Google My Business, link building, user experience (UX) necessities and more.  The breakfast is a [...]

SEO Tools Can Mislead – It is All Relative

I have had a number of people recently tell me about frustrations with SEO tools like  Yoast for their WordPress sites.  There are a lot of great tools out there to help you with your SEO, but many tend to overpromise or try to make it seem like they are all you need.  SEO plugins [...]

User Experience Pet Peeves From Searching For a Car

Google will tell you that user experience is the top ranking factor for SEO.  The problem with that is that it is extremely vague and actually takes into account many factors such as speed, content digestibility, navigation, site structure, etc. Sometimes it is hard for a business owner to know from the inside if their [...]

By |2018-08-16T15:32:25+00:00August 16th, 2018|Categories: SEM Consulting, SEO, SEO Consulting, UX|Tags: , , , , |

Partnering Up with Meet the Need Hunger Charity

As part of our continued efforts to provide a win-win situation for both my clients and the community, this August we partnered up with a great charity that I recently learned about at my local rotary.  The MTN Organization, or Meet the Need, is a charity started from the grassroots by Yvette and Reggie Anderson. [...]

Content Marketing & SEO in Vermont with You Can Be Found Anywhere

This month we have a special You Can Be Found Anywhere from the middle of rural Vermont, where we find the brewery rated the best brewery in the world for the past four years.  The brewery is called Hill Farmstead Brewery and I visited on a Thursday afternoon in early August. You drive through beautiful [...]

Avoid The Biggest SEO Mistake Regularly Made With Site Redesigns

I have posted about the importance of redirects when doing site updates or redesigns in the past, but I am seeing more and more complication with the problem in recent months than ever before. Having your redirects done incorrectly or not at all can be one of the most devastating things you can do to [...]