Many think SEO is all about ranking reports. In fact, I have seen many companies that use ranking reports as their primary performance indicator. This is a dangerous path, and in fact, though rankings are something to be aware of at a very specific level, they can be very misleading and cause some poor decisions. [...]
With small businesses, we have to be careful to use each dollar of our budget wisely. This is why it is critically important not to make basic mistakes with your website that cost you money. I regularly run into business owners who have invested in a new website but have mistakenly forgotten to address some [...]
With so much content out there, it can be difficult to figure out what to write about and how to write it. What is the optimal length? What points do I need to include? What style is most engaging? It can all be difficult and sometimes leaves us frozen in analysis paralysis where we can't [...]
A number of recent studies I have shared recently have given business owners and small business SEO experts like myself a chance to read between the lines and adjust our strategies. Combining recent studies like the Banklinko study I shared on social media yesterday and a recent update to a great and in-depth guide to [...]
From a Google search, the last reputable count of pages Google had in their index was 130 trillion in 2016, and that number was up 100 trillion from four years prior, so who knows what kind of numbers we have reached. In fact, it probably doesn't even matter at this point as the number has [...]
Probably the most common question I get from business owners or marketing managers around SEO is some form of "Is this a factor?" or "Will this matter for my SEO?" I wish there was a simple answer to that. Actually, I probably don't because it would make me less useful. The truthful answer is really [...]
The world of SEO is always changing and it pays to be able to look into the future a bit and read the tea leaves to stay ahead of the curve. Though 2020 has been a mess in many ways, including the world of SEO and local search, with service pauses, Google glitches (see this [...]
We have some big news with some new offerings coming out in the coming days, but with all of the changes and updates with Google My Business (GMB) in recent days, I thought it was important to do a quick overview to highlight some of the things that are going on. Some of these are [...]
I have talked in the past about Entity Search and how Google views your business as an entity with other entities associated with it. In some areas, you can see what entities Google associates with your business. It is never as clear as what has been popping up recently in local search reviews. Google will [...]
A recent study by Sterling Sky on the effectiveness of keyword stuffing in the business name on Google My Business brings up a regularly occurring issue in the world of SEO - when is it ok to break the rules to take advantage of flaws in the search algorithm? I regularly have prospects or clients [...]
