Want to start off by apologizing for no blog post last week. I try to get at least one out each week but unfortunately had a fall and still experiencing concussion symptoms, though they have diminished a bit now. Wasn’t in good shape for putting thoughts on the blog last week. With the big […]
This past Friday I had the honor of speaking to the Perkolator Breakfast group. This breakfast is held each Friday in Eatontown at the All Seasons Diner and organized by the Monmouth Regional Chamber of Commerce. It is a great group for business networking and they asked me to “shine a light” on search […]
Business owners are in a constant struggle to find that right formula to bring in new customers and clients. As technology advances and different forms of media go in and out of popularity, it can be very confusing which method to use and which to let go. We have been fully immersed in helping […]
2017 has been a year of change in the world of SEO. So was 2016, and 2015, and… The point is that if you are going to invest in SEO, which can be incredibly successful when done right, you need to be ready for change. This year has underlined that even more with small […]
With Google somewhat drastically updating their ranking algorithm a couple of times in recent months, and other big changes on the horizon, there are some very important aspects of SEO that small businesses have been getting away with ignoring for a while, that are suddenly becoming urgent needs. I want to address some of […]
Fresh back to my room from Day 1 at SMX Advanced and wanted to jot down some headlines from the different sessions I sat in today. I chose to focus mostly on SEO today, after watching Gary Illyes of Google speak, and prioritize speed, AMP, and Progressive Web Apps (PWA).
My sessions after the Q&A […]
I have spent a number of hours the last couple of months helping business owners who suddenly saw their traffic disappear, or calls disappear since the Fred algorithm update a couple of months ago. The update is believed to mostly punish poor content, but sometimes business owners have content that appears poor to Google […]
The latest Google algorithm update, “Fred”, is intended to punish sites with lots of “thin” content. In SEO, we have a phrase, “Content is King”, and you should have great content about each service or topic your business is trying to sell. However, I have seen a number of small businesses get hit by […]
Those of us relying on SEO are often frightened when we see a big Google update announced in the news, like we saw with the “Fred” update in March. We feel like we can lose lots of business at the whim of Google. To be fair to Google, they are usually updating to just […]
One ongoing issue in SEO is that when something is deemed important for ranking, many people and companies try to exploit that or find automated and easy ways to do it. With links it was link farms and article spinning and numerous other things. When headlines show up that content marketing is a big […]
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