SEO Ranking Factors

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Announcing Comprehensive NJ Marketing Symposium December 6

I am thrilled to announce I will be a part of a comprehensive marketing symposium on December 6th from 9am to 11:30am at Powerhouse Studios on 7 Littell Road in East Hanover, NJ.  You can get your tickets here. This is a tremendous opportunity for business owners or marketers to learn the most important aspects of [...]

$99 Expert SEO Audit to Determine Where Your Traffic Went

There have been several major Google algorithm updates since July.  I have had a number of businesses come to me and wonder what happened to the phone calls or what happened to their traffic. With Google constantly updating and tweaking their algorithm they will tell you that there are no more major updates and that [...]

SEO is About Trust and What Does Google Trust?

With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]

Why Did My SEO Traffic Stop? SEO Audits with Solutions

I still regularly get calls from business owners who seemed to have a sudden disappearance from search.  This post is to help these people.  If you aren't close to the search industry and living with Google algorithm changes and adjustments every day, often you think that you hit a button or made some change that [...]

99 SEO Problems and I Don’t Know Which Ones Matter

We all get those emails telling you how your site has all sorts of issues and fails the SEO test of that person from seoexpert@yahoo or whatever that sent it to you. Even some of the national companies have tests built for you to fail as a selling point.  In actuality, we all could do [...]

Mobile First Indexing Finally Hitting Many Small Business Sites

Google had announced long ago that they were officially moving to a "mobile first" index this year and have slowly rolled it out throughout the year. If you have an account with Google Search Console for your site, and you should, you would get an email when the official change happens for your site.  As [...]

12 Years of NJ Digital Marketing Success is Easy If You Avoid Gimmicks

It seems that every day I see some sort of social media ad with a digital marketing gimmick that is a sure sign of failure. These get rich quick SEO promises or "Beat the system" type promises must work to some extent or they would go away.  As business owners, we are always drawn to [...]

Blogging For Local Businesses – Is It Necessary for SEO?

I work with many small businesses who are primarily locally targeted, and one of the questions I get most often is "Do I have to blog?" In the world of SEO, they say "Content is King" and many people are sold that they need to keep blogging to succeed, and there is some truth to [...]

Reviews Are Important to Every Business, Not Just Local Businesses

As I sift through the August data for many clients and read up on what others are sharing, I am seeing one strong correlation. Remember. as Joy Hawkins so cleverly pointed out, that correlation does not always mean causation. From reading up on what Joy and other leaders have said in recent weeks about the [...]

SEO Is Moving Further Toward WHEATS for Success

I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1.  She does a good job of digging into the data.  The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]