A few business notes for You Can Be Found. In the past few months, we have reached a couple of milestones. Though we have been around since 2006, first as our original name, The SEO Helpdesk, and then with our DBA You Can Be Found, which seemed to relate better to people that were confused [...]
On the heels of the recent Search Engine Land article about the effectiveness of allowing for automated recommendations from Google for your ads, I wanted to remind everyone of the dangers of turning to the tempting world of automated tools for SEO or Pay Per Click management. As their article and one of my recent [...]
The fundamental point of the Google algorithm is to provide the best answers and user experience to searchers. Though it can be frustrating at times when you see people game the system, there is also beauty in the fact that there is still an opportunity for small businesses to outrank the big sites if they [...]
A great new study was outlined on Search Engine Land last week that shows a high correlation between the number of images you have on your Google My Business page and your listings search presence. I don't plan to go into all the details here, as the article covered that pretty well. However, it is [...]
In the past year or so I have taken on more e-commerce clients to help in what are often very tough markets. Usually, in the e-commerce space, you are taking on not only Amazon but other brand behemoths that will always have stronger domains than your small business site. There is an answer to getting [...]
“Content is King” in the world of SEO. Though there are hundreds of other factors that have a say in your ranking possibilities, content is the one you have the most control over. Small businesses trying to compete against the big guys often have to find their niche in search with more specific searches, as [...]
I suggested almost exactly five years ago that reviews would be the links of the future. By that, I mean that their weight in the Google algorithm would increase to the point that they became the most important individual factor. Much like links have many individual factors beyond just total count, such as frequency, site [...]
If your site isn't mobile friendly yet, you either haven't been paying attention, or you have been so busy that you haven't had a chance to address it. Google started rolling out mobile first indexing in 2018, and now your rankings are based on the mobile version of your site. Even if you aren't worried [...]
On the heels of a brilliant article that Cyrus Shepard put out about what is given value in the world of link building, I wanted to do my job and simplify things a little bit for the normal business owner. Those of us in the search industry salivate at the thought of ranking factor studies [...]
With the Google algorithm updates of 2018 and 2019, I have had many site owners come to me that saw dramatic drops in traffic. Most often the dramatic drop is due to old content. Many of these sites have been churning out blog posts and articles on a regular basis for years that was leading [...]
