As tends to happen from time to time, with a few big Google algorithm updates each year, I have had a lot of business owners reach out to me in the last few weeks, trying to figure out why their traffic has dropped and/or their phones stopped ringing. Though digging into these issues does take [...]
In the world of SEO and the Google algorithm, there are always hot tips and tactics that help you advance with the latest Google adjustment. In most cases over the years, tactics that are initially good ideas and meant to help, eventually get abused to the point of becoming a negative for you and your [...]
There are many, many SEO tools out there to help you move your site up the rankings. Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]
Links are often the most misunderstood part of SEO for small business owners trying to compete in this confusing environment. With recent studies showing inbound links still being a huge part of ranking success, I still have many talks with business owners that think if you just insert keywords on your pages and in your [...]
Have you seen your site take a turn in traffic in recent weeks? Was it a reversal of what happened last fall? Google just had yet another major algorithm update on March 12. Rumors around the industry are that this update is a bit of a rollback from some of the big changes that were [...]
The latest episode of You Can Be Found Anywhere is from my trip to Hollywood to visit one of my favorite shows. I popped in while at a search conference to visit comedy legend Conan O'Brien's show. While there I touched on how you can establish trust for searchers to show them that you are [...]
I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]
With the growing importance of the Google My Business (GMB) listing and Google committing even more to making Google My Business an important part of local business, it is important for any business to claim or gain control of their listing, so they can control the information that is presented and better interact with customers. [...]
The latest episode of You Can Be Found Anywhere takes place at the Santa Monica Pier. This is one of the world's most famous piers and is a fine opportunity to talk about how a great search engine marketing plan including SEO, PPC, and/or local search will help your business stand out from its peers. [...]
Online reviews have been growing in importance in recent years. Just looking back at some of my recent posts about review management and the importance or reviews show how they are growing in importance and popularity. Aside from that, business owners are now getting inundated with offers for review management tools. I have always been [...]
