SEO Ranking Factors

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Finding The Love of Your Life on Valentine’s Day

The Love of Your Life on Valentine's Day UPDATE: Within 5 hours we were #1 (below the snippets) for "Finding the Love of Your Life on Valentine's Day" An SEO Ranking Exercise This year we are going to have some more fun with Valentine's Day, while at the same time teaching a little bit about [...]

Google Mobile Page Speed Update – Are You Slow?

So on top of the mobile-first index that Google is bringing to the SEO world in 2018, and rumors are showing may have started bringing in 2017, they have also announced the "Google Speed Update", which is coming in July of this year. Google is officially telling us that mobile speed will be a "direct" [...]

Deconstructing Keyword Research

Almost exactly a year ago I posted about how keyword research has changed over time and explained a bit about how semantic search works. A year later and fresh off of a nice article I shared on social media yesterday about keyword phrase targeting, I think it is time to revisit the subject a little [...]

Small Business SEO is about Decision Efficiency in 2018

It can be easy to succeed in the SEO world with the huge budgets that large companies throw at it, but for the small business owner, SEO has always been not just about optimizing your ranking in search but optimizing the way you use your marketing budget to address your SEO plan.  We are all [...]

By | 2017-12-29T13:58:44+00:00 December 29th, 2017|Categories: Outsourced SEO, SEO Consulting, SEO Ranking Factors|Tags: |0 Comments

Refresh Your Content in 2018: It May Be Your Biggest Problem

With the big content based changes to the Google algorithm this year, many smaller businesses were caught by surprise, and some are just noticing as the year comes to an end. Organic traffic is down and you aren't sure why? It is likely content based. The algorithm has gotten much better at picking out "thin" [...]

UPDATE: Google Hits Small Biz Two More Times Before the Holidays

UPDATE: Around December 19th, Google hit the world with yet another update that is causing considerable change in search rankings. Though data is still coming in, this one seems to be based more on technical site stuff like schema, or structured data, and AMP, which most small business owners don't even know exists. More reason [...]

Make Sure Your NAP’s Are Right in 2018: SEO Local Search

One of the common problems I see local businesses run into that tends to confuse them or cost them a lot of money, are messy NAP's. NAP's are Name, Address, and Phone number listings on the internet.  Because some businesses take bad advice from ill-informed or simply unethical SEO consultants, they sometimes create many different names [...]

Tired of BSEO? We Provide Real SEO!

It has been a transformative year in the world of SEO with some major Google changes that have caused a lot of business owners to alter some of their core approaches to their website and their business. Though frustrating, change can be a great test and can expose even more those that don't know what they [...]

Google Freshness is Big – What does Small Biz do?

On Friday I posted a bit of a rant on the Google freshness update that took place in November and hit about 35% of searches. It isn't so much that freshness shouldn't be important, but the timing of it and the fact that a few of the big changes this year really hit small businesses [...]

UX Key for SEO: What does that mean?

So Google will tell you that User Experience, or UX, is the #1 SEO factor.  In a sense that may be true, but it is vague and confusing to many who seek actionable advice on how to move up the rankings. So I wanted to break down UX to help people understand what all of [...]