We Can Help You Find If Fred Is The Reason Your Traffic Just Tumbled

The latest Google algorithm update, “Fred”, is intended to punish sites with lots of “thin” content. In SEO, we have a phrase, “Content is King”, and you should have great content  about each service or topic your business is trying to sell. However, I have seen a number of small businesses get hit by […]

1st SEO Steps for a Local Business WordPress Site

Occasionally I talk to small business owners that just built their wordpress site and aren’t really sure how to get started with SEO.  Often they can’t even find themselves by name in Google and don’t appear to be in the results at all.

All in One SEO Plugin:

I will use this as an example […]

SE-Oh No! Dealing with an SEO Crisis

Those of us relying on SEO are often frightened when we see a big Google update announced in the news, like we saw with the “Fred” update in March.  We feel like we can lose lots of business at the whim of Google. To be fair to Google, they are usually updating to just […]

Social Media is not an SEO Factor, or is it?

Google has said a number of times that social media is not a factor in SEO.  So of course those in the SEO world that only read the headlines start throwing that around when they talk or meet with prospects and clients.  However, as is often the case with SEO and the world in […]

Business Breakthroughs Breakfast SEO & SEM

I was honored to be invited to the Business Breakthroughs Breakfast in Middletown, NJ last week to talk about search engine marketing.  The breakfast is hosted by Salim Omar and the folks from Straight Talk CPA’s. It was a great group and because they were very interactive and involved, I was able to veer […]

Understanding the basics of SEM, SEO, PPC

After reading some article recently about how business owners don’t understand a lot of the fundamental concepts of search engine marketing, and also having a few people ask me questions that they said they were afraid to ask because they thought it was stupid, I thought I would make an effort to lay out […]

Helping Through Free SEM Talks, Workshops & Social Media Shows

One of my New Years Resolutions was to get out there more and help business owners understand how search works. I will be offering more free search engine marketing workshops, talks, and of course my social media show.  I recently posted to social media an article discussing how 45% of business owners didn’t know […]

Some Common Alternative Facts That Will Cost You With SEO

With the phrase “alternative facts” so big this past week, I thought I would touch on some of the things I hear prospects are told in relation to their SEO that can end up costing them a lot in the long run. It is a shame that companies get away with this stuff because it […]

Keyword Research Isn’t What It Used To Be

I’ve been lucky enough to be able to successfully navigate the world of SEO for my clients for over ten years. Though I tell people all the time that the ABC’s of SEO have been the same since the beginning, the DEF’s do change quite frequently. What I mean by that is that Google […]

Search Engine Marketing 2017 Resolutions

I wanted to end the year with a few suggestions to make your search presence better in 2017. Some items to add to your resolution list to help you succeed by presenting your brand to clients and customers in a more complete and comprehensive way in 2017. Here are some tips based on experiences […]