A recent study was recently published by Clutch showed that SEO was the least popular digital marketing channel. It stated that only 44% of businesses are spending money on SEO and pointed out the longer process before results were seen and the confusion about how it works as the leading cause. I would also point out [...]
I have posted about the importance of redirects when doing site updates or redesigns in the past, but I am seeing more and more complication with the problem in recent months than ever before. Having your redirects done incorrectly or not at all can be one of the most devastating things you can do to [...]
Martech Advisor recently published an article on trends in search that touched on what many of us have been talking about in recent years. "Near me" searches have doubled in recent years with even higher jumps in certain shopping areas, per Google's data. There is an opportunity here for small businesses in both SEO and [...]
It is the summer of 2018 and though Google says they try to simplify things, SEO gets more and more complicated. I wanted to do a quick overview for the small business owner to at least have a basic knowledge of what is important to ranking for that phrase they want to show up for. [...]
The latest You Can Be Found Anywhere finds me on the Grinnell Glacier trail in Montana. With the world as it is with smartphones in our pockets wherever we go, it helps if your business can be found by anyone, anywhere, when they need you. The You Can Be Found Anywhere series finds me explaining [...]
Well, Google is coming out soon with the "Speed Update", which they say is really only going to hurt the absolutely poorest performing sites, but we all knew speed matters anyway, and with a recent Searchmetrics study, we find that a 3 second load time is basically required these days to crack the top 15, [...]
With the world of SEO becoming more and more specialized and niche centered, we find that every market has their own ranking factors. Gone are the days when the same factors seemed to matter for everything. It has always been the case that everything is relative in SEO. If you aren't competing against Amazon, your [...]
The driving mantra for SEO is that "Content is King" and I often struggle to get clients to keep adding content pages to their site to "feed the Google beast". Google views your site as an entity and assigns it topical trust so the more pages you have building up your topical trust the better. [...]
Our June episode of You Can Be Found Anywhere comes from Pittsburgh, where we visited in May to see Andrew McCutchen return to PNC park as a SF Giant. As a graduate of Carnegie Mellon University in Pittsburgh, I have a special place in my heart for the Burgh. I have some clients located in [...]
One of the reasons I went into business was to help small businesses compete and succeed in the world of big-budget corporations. As I grew up in the tiny town of Wyalusing, PA, which had a 2010 census population of 596, which is probably more than when I was a kid. We are that quintessential [...]
