Google has come out with two significant updates in recent days to help business owners better use and understand their ranking factors and digital marketing management. With an update to both the Page Speed Insights tool and an app for easier Google My Business (GMB) management, they are working hard to make Google tools easier [...]
In my latest You Can Be Found Anywhere I was fortunate enough to carve out some time on a trip to Tennessee to visit the amazing Frozen Head State Park. For trail runners, this is like the Masters course is to golfers or Wimbledon is to tennis players. This is the site of one of [...]
With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]
In the latest edition of You Can Be Found Anywhere, you find me running the Mount Desert Island Marathon at Acadia National Park in Maine. The point of the video is that SEO is a marathon and not a sprint. It takes doing the right things over a long period of time and not just [...]
We all get those emails telling you how your site has all sorts of issues and fails the SEO test of that person from seoexpert@yahoo or whatever that sent it to you. Even some of the national companies have tests built for you to fail as a selling point. In actuality, we all could do [...]
As I sift through the August data for many clients and read up on what others are sharing, I am seeing one strong correlation. Remember. as Joy Hawkins so cleverly pointed out, that correlation does not always mean causation. From reading up on what Joy and other leaders have said in recent weeks about the [...]
I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1. She does a good job of digging into the data. The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]
I have had a number of people recently tell me about frustrations with SEO tools like Yoast for their WordPress sites. There are a lot of great tools out there to help you with your SEO, but many tend to overpromise or try to make it seem like they are all you need. SEO plugins [...]
Google will tell you that user experience is the top ranking factor for SEO. The problem with that is that it is extremely vague and actually takes into account many factors such as speed, content digestibility, navigation, site structure, etc. Sometimes it is hard for a business owner to know from the inside if their [...]
A recent study was recently published by Clutch showed that SEO was the least popular digital marketing channel. It stated that only 44% of businesses are spending money on SEO and pointed out the longer process before results were seen and the confusion about how it works as the leading cause. I would also point out [...]
