With all of the craziness of November, we never got out the You Can Be Found Anywhere last month. Here it is from West Point, where I joined some friends to attend the Army football game and lots of other interesting and exciting fanfare and history. Army provides a very unique experience if you ever [...]
This is an updated post from 2015. On this day before Thanksgiving I just wanted to reach out and wish everyone a very Happy Thanksgiving and have a little non-scientific fun looking at what we search for related to Thanksgiving. I used the Google keyword tool to inform my data here and started my research [...]
The Google algorithm gets smarter and more complex every day. Google would tell you that they are constantly tweaking the algorithm and may have several adjustments each week. In the past, there have been one or two each year that are big enough to rock the industry and cause fundamental change to approach. In 2019, [...]
A few interesting nuggets came from a recent survey by Fractl of over 500 Americans to learn about how they view different marketing tactics. Moz detailed the results in their recent article here. I would recommend digging into the details in the article, but the main headline is that Americans, as represented by this survey, [...]
I shared the amazing Local Search Deep Dive last week with Mike Blumenthal and Carrie Hill discussing how amazing Google has become at understanding images and relating them to search entities. You can listen and read about that here. I wanted to share the tool they mention and give a little bit of perspective on [...]
SEO and Google Ads can be very rewarding to your business, but they can also be very confusing. It can be very easy to be led down the path by old news or even by Google themselves. With over a decade in the industry, I take great joy in educating small business owners about the [...]
Just last week I talked to someone who explained how they did "Review Gating" for their company. This is a practice that was banned by Google back in the spring of 2018. This means you can get in trouble and in many cases lose all of your reviews if found to be "gating". What is [...]
It is believed that there are literally hundreds of ranking factors for the Google algorithm. Being in the SEO world every day, I have to decide on which tools to use for audits to determine what is right or wrong with different businesses and their approach to SEO. Typically any small business web presence is [...]
On the heels of the great Moz tool I shared yesterday, I wanted to explain why this is so helpful and important to small business owners trying to compete in the digital marketing world. Just in the past week, I have had two small business owners come to me with the goal of competing for [...]
2019 has been a year of change in the world of SEO and Google Local Search. So was 2018, and 2017, and... The point is that if you are going to invest in SEO, which can be incredibly successful when done right, you need to be ready for change. In fact, I wrote this post [...]
