SEO

/SEO

Why Evergreen Content Can Be Dangerous for SEO

In the world of SEO and the Google algorithm, there are always hot tips and tactics that help you advance with the latest Google adjustment. In most cases over the years, tactics that are initially good ideas and meant to help, eventually get abused to the point of becoming a negative for you and your [...]

Google Charging for Their Own Ranking Factors a Little Sketchy?

I recently did a post on the importance of understanding how to use SEO tools.  Though there are a lot of helpful tools out there, many position themselves as the answer to your SEO needs, but a tool is only as good as the person using it, and if you don't have SEO knowledge, they [...]

The Best SEO Tool is A Company That Knows What Matters

There are many, many SEO tools out there to help you move your site up the rankings.  Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]

Low Hanging Fruit of Small Business Link Building

Links are often the most misunderstood part of SEO for small business owners trying to compete in this confusing environment.  With recent studies showing inbound links still being a huge part of ranking success, I still have many talks with business owners that think if you just insert keywords on your pages and in your [...]

Content Audit: What is Helping and What is Hurting?

With the latest Google algorithm update, much has been said about content audits and figuring out which old content is valuable to you and what is dragging you down or hurting your site.  In these days of "crawl budget" worries, site owners need to make sure Google comes to the right pages and ignores those [...]

Greater New York Chamber of Commerce SEO Presentation

I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]

2019 Growing Ranking Factors: Dwell Time

Over the next week or so I am going to do a series of posts on some factors that seem to be growing in importance in the SEO world. We should try to pay more attention to these factors in 2019, when we can, to improve our positioning and success. Dwell time is a somewhat [...]

Crawl Budget and Indexing Matters More in 2019 for Small Businesses

In recent weeks, crawl budget and indexing questions and issues have come up more and more with prospects and clients.  Crawl budget and indexing issues were once more a big site issue, but now something smaller businesses need to be conscious of.  As we continue to grow good content for all of our sites, we [...]

Beware Scammers Trying to Steal GMB or Google Ads Account

Digital Marketing scams have been around for ages and seem to keep recycling with twists based on the latest offerings or focus from Google or other venues. In recent months, I have seen the account hijacking scam attempted multiple times on different clients or prospects I have been working with. I guess the easiest answer [...]

Touring and Updating your Google My Business (GMB) Page

The Google My Business (GMB) page is becoming more and more important for not only just local businesses but every business trying to do business through Google, which is pretty much a required piece of your marketing strategy going into 2019. Earlier this year, I did video posts on how to claim your GMB listing [...]