In the June You Can Be Found Anywhere, we visit a very famous lighthouse out on Long Island. With the world as it is right now, it can be very confusing for business owners. Is there a good business pivot for COVID or am I just waiting this out? Digital marketing is more important than [...]
I get lots of questions all of the time about Google My Business and how important it is. The simple answer for locally targeted businesses is that Google My Business (GMB) is very important for your online success. You have to start somewhere though, so this is just a video to give small business owners [...]
GatherUp recently released 120+ amazing statistics on the importance of reviews for business success. This just underlines what I have been shouting for years... or maybe puts it in bold with an exclamation point. As we move into the future with better algorithms and artificial intelligence, and with Google getting smarter at weeding out fake [...]
This month our You Can Be Found Anywhere finds me in Bentonville, AR at the site of the first-ever Walmart store. The world is changing with the COVID-19 experience and many new businesses and types of businesses are going to spring forward with success. Much like Walmart took the world by storm after starting in [...]
Internal linking can be tedious and time-consuming. Especially if you have a site with a lot of content and have to go back and do it as a project. Because of this and the nature of smaller budgets and fewer resources for small businesses, it is often not addressed. Internal linking shouldn't be ignored anymore, [...]
It is a different time and many businesses are tweaking and pivoting their business model to compete in different ways. There is an opportunity there, but you want to do it the right way. In terms of getting business via SEO or paid search (Google Ads or others), you need content that explains what you [...]
The world has made a major pivot in the past month as we deal with COVID-19 and mass quarantining from home. Many businesses can't run at all or in full capacity, and many are exploring their own pivots to operate as best as they can in the current business landscape. Hopefully, in the long run, [...]
With the world in a unique situation, this month the You Can Be Found Anywhere finds me in quarantine, much like most of the world. SEO Primary Marketing Channel During Quarantine However, being in quarantine helps underline the importance of SEO even more for gaining new clients, customers, and patients. A recent Search Engine Land [...]
Our March You Can Be Found Anywhere is a throwback to Geiranger, Norway. As many of us are currently found in quarantine, I thought I would add some natural beauty with one of the more famous waterfalls in the world, the Seven Sisters waterfall. Being famous means people knowing who or what you are. For [...]
These are difficult times for small business owners and we aren't sure when they will end. Business owners are adjusting their business models to switch to the current situation with curbside loading zones and moving to online sales. One thing is certain in the quarantine landscape. From inside our homes, the only real way to [...]
