Site Speed

/Site Speed

New Tools from Google Make SEO and GMB Management Easier

Google has come out with two significant updates in recent days to help business owners better use and understand their ranking factors and digital marketing management.  With an update to both the Page Speed Insights tool and an app for easier Google My Business (GMB) management, they are working hard to make Google tools easier [...]

SEO is About Trust and What Does Google Trust?

With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]

SEO Is Moving Further Toward WHEATS for Success

I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1.  She does a good job of digging into the data.  The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]

Monmouth Chamber SEO Consulting in Eatontown: Ranking in 2018

I had the privilege this past Friday to speak to the Monmouth Regional Chamber of Commerce at their weekly Perkolator breakfast in Eatontown about how to rank in 2018 for small businesses. We covered the latest in SEO necessities including Google My Business, link building, user experience (UX) necessities and more.  The breakfast is a [...]

SEO Tools Can Mislead – It is All Relative

I have had a number of people recently tell me about frustrations with SEO tools like  Yoast for their WordPress sites.  There are a lot of great tools out there to help you with your SEO, but many tend to overpromise or try to make it seem like they are all you need.  SEO plugins [...]

Pennsylvania SEO Consulting-Rapid Speed-YCBF Anywhere

In the latest edition of You Can Be Found Anywhere, I am found on a remote, but rapid creek in Pennsylvania, talking about the importance of speed for SEO. Not only is there an official Google Page Speed update in July, there has been recent data showing that if your page load speed is over [...]

3 Second Rule – Top 15 Ranking Requires Under 3 Second Load Time

Well, Google is coming out soon with the "Speed Update", which they say is really only going to hurt the absolutely poorest performing sites, but we all knew speed matters anyway, and with a recent Searchmetrics study, we find that a 3 second load time is basically required these days to crack the top 15, [...]

Cache Plugin Helped Instantly Speed Things Up Substantially

With all of the focus on the importance of speed for SEO, I figured I should actually take a look at my own often neglected site and see how I stand from a speed perspective. The answer was not good. I did a gtmetrix.com speed test on one of my core service pages and got [...]

Google Mobile Page Speed Update – Are You Slow?

So on top of the mobile-first index that Google is bringing to the SEO world in 2018, and rumors are showing may have started bringing in 2017, they have also announced the "Google Speed Update", which is coming in July of this year. Google is officially telling us that mobile speed will be a "direct" [...]

UX Key for SEO: What does that mean?

So Google will tell you that User Experience, or UX, is the #1 SEO factor.  In a sense that may be true, but it is vague and confusing to many who seek actionable advice on how to move up the rankings. So I wanted to break down UX to help people understand what all of [...]