Small Business SEO

/Small Business SEO

New Tools from Google Make SEO and GMB Management Easier

Google has come out with two significant updates in recent days to help business owners better use and understand their ranking factors and digital marketing management.  With an update to both the Page Speed Insights tool and an app for easier Google My Business (GMB) management, they are working hard to make Google tools easier [...]

Major Changes to Google Business Page Settings for Service Area Businesses

Last week Google made a major change to how service area businesses like plumbers, electricians and more are handled in their Google My Business page, and if you don't make the updates, you may find yourself falling out of the rankings.  For years a service area business could mark themselves as such and then list [...]

Announcing Comprehensive NJ Marketing Symposium December 6

I am thrilled to announce I will be a part of a comprehensive marketing symposium on December 6th from 9am to 11:30am at Powerhouse Studios on 7 Littell Road in East Hanover, NJ.  You can get your tickets here. This is a tremendous opportunity for business owners or marketers to learn the most important aspects of [...]

$99 Expert SEO Audit to Determine Where Your Traffic Went

There have been several major Google algorithm updates since July.  I have had a number of businesses come to me and wonder what happened to the phone calls or what happened to their traffic. With Google constantly updating and tweaking their algorithm they will tell you that there are no more major updates and that [...]

SEO is About Trust and What Does Google Trust?

With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]

Why Did My SEO Traffic Stop? SEO Audits with Solutions

I still regularly get calls from business owners who seemed to have a sudden disappearance from search.  This post is to help these people.  If you aren't close to the search industry and living with Google algorithm changes and adjustments every day, often you think that you hit a button or made some change that [...]

99 SEO Problems and I Don’t Know Which Ones Matter

We all get those emails telling you how your site has all sorts of issues and fails the SEO test of that person from seoexpert@yahoo or whatever that sent it to you. Even some of the national companies have tests built for you to fail as a selling point.  In actuality, we all could do [...]

GMB and SEO Consulting in New Providence NJ

This past week I had a couple of opportunities to speak to groups about SEO and Google My Business. After a lunch and learn at the Eastern Monmouth Chamber office on Thursday, I went up to New Providence on Friday to give a hands-on talk about Google My Business (GMB), to the esteemed Neighborhood Networking [...]

Camptown Races: SEO Authority with YCBF Anywhere

This month's You Can Be Found Anywhere finds me in northeastern Pennsylvania, at the world-renowned Camptown Races. The Camptown Races has found itself mentioned in shows and movies via the catchy song that Stephen Foster wrote to sing about the event. I would recommend it to any runner who wants to enjoy the now challenging road/trail [...]

SEO Is Moving Further Toward WHEATS for Success

I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1.  She does a good job of digging into the data.  The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]