Small Business SEO

/Small Business SEO

How to Claim Your Google My Business Listing (Spring 2018)

With the growing importance of the Google My Business (GMB) listing and Google committing even more to making Google My Business an important part of local business, it is important for any business to claim or gain control of their listing, so they can control the information that is presented and better interact with customers. [...]

Call To Action: Make it Clear How to Hire You

One of the first discussions I have with a business owner when they ask for my help is to find out what they want potential customers, clients, or patients to do when they visit their site or find them online in some manner.  Do they want a phone call, a registration, an email or form [...]

SEO Basics – Where do I start?

Many small business owners feel overwhelmed and confused by the world of SEO. It seems so complicated and they are constantly being hit with emails telling them all the things they are doing wrong and how they fail this test or that. There are hundreds of things you can do to improve your standing with [...]

When is 4.8 Greater than 5.0? The World of Fake Reviews

As with anything else that is shown to be important to Google rankings, with the importance of online reviews growing, an entire industry has sprouted up to provide fake reviews for businesses in an effort to pass competitors and gain a presence in local markets. I wish I could say that Google catches these businesses [...]

Digital Marketing Future: Customer Interaction with Reviews, Posts, Q&A, Content

Fresh off of a visit to Local University Advanced in Austin last week, I want to touch on the latest trends in digital marketing.  Though this is based in the local world, it leaks over into all of search as we move from keywords to entity search for all types of interaction with the internet [...]

NYC Technical SEO in the Manhattan Subway: Get Found

This month as part of my You Can Be Found Anywhere video series, I am in the New York City Subway system, talking about technical SEO. The inner workings and train lines in New York City are what keep everything running as smoothly and cleanly as possible. When the trains are down, it seems that [...]

Entity Search Optimization is Here: SEO of the Future

Recent news has come out around Google's recent patent on relating entities to one another. This surprised some but is just a logical next step in the world of search. In fact, David Mihm spoke about this in detail in his Local U presentation back in 2015 in Williamsburg. Part of the reason I value [...]

Editing your Yoast SEO Title Tags: See How it is Done

Editing The Title Tag for SEO I wanted to update this post because it is still relevant in 2018. Title tags are still important. Though semantic search has changed how important specific words are, the title tag still tells Google and other search engines what the page of your site is about.  I tell people [...]