Technical SEO

/Technical SEO

2019 Growing Ranking Factors: Lighthouse and UX

In the second of my posts on growing SEO Ranking Factors in 2019, I want to touch on Google's Lighthouse tool. As Google tries to turn more and more of your user experiences into specific metrics, the Lighthouse tool is an open window into much of the data that they are using to determine UX. [...]

Crawl Budget and Indexing Matters More in 2019 for Small Businesses

In recent weeks, crawl budget and indexing questions and issues have come up more and more with prospects and clients.  Crawl budget and indexing issues were once more a big site issue, but now something smaller businesses need to be conscious of.  As we continue to grow good content for all of our sites, we [...]

NYC SEO & Digital Marketing Offers Unique Opportunities

NYC is one of the biggest and most competitive markets in the world for nearly any business battling it out for success.  As the Google algorithm gets more specific and Google ads get more competitive, unique opportunities pop up, where if you are willing to do the work and outsmart your competitors, you can often [...]

New Tools from Google Make SEO and GMB Management Easier

Google has come out with two significant updates in recent days to help business owners better use and understand their ranking factors and digital marketing management.  With an update to both the Page Speed Insights tool and an app for easier Google My Business (GMB) management, they are working hard to make Google tools easier [...]

SEO is About Trust and What Does Google Trust?

With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]

Avoid The Biggest SEO Mistake Regularly Made With Site Redesigns

I have posted about the importance of redirects when doing site updates or redesigns in the past, but I am seeing more and more complication with the problem in recent months than ever before. Having your redirects done incorrectly or not at all can be one of the most devastating things you can do to [...]

3 Second Rule – Top 15 Ranking Requires Under 3 Second Load Time

Well, Google is coming out soon with the "Speed Update", which they say is really only going to hurt the absolutely poorest performing sites, but we all knew speed matters anyway, and with a recent Searchmetrics study, we find that a 3 second load time is basically required these days to crack the top 15, [...]

DIY SEO Competitive Analysis – Know Your Market

With the world of SEO becoming more and more specialized and niche centered, we find that every market has their own ranking factors. Gone are the days when the same factors seemed to matter for everything.  It has always been the case that everything is relative in SEO.  If you aren't competing against Amazon, your [...]

Technical SEO Gets More Important As Your Site Gets Bigger

The driving mantra for SEO is that "Content is King" and I often struggle to get clients to keep adding content pages to their site to "feed the Google beast".  Google views your site as an entity and assigns it topical trust so the more pages you have building up your topical trust the better. [...]

DK Pittsburgh Sports Takes the SEO Ball and Runs With It

Providing SEO consulting allows me to engage with different companies in many different ways. In some cases, I provide input and feedback, while in others I may take care of everything while a small business owner focuses on what they do best. In other instances, I work behind the scenes for another marketing provider and [...]