SEO is About Trust and What Does Google Trust?

With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]

Blogging For Local Businesses – Is It Necessary for SEO?

I work with many small businesses who are primarily locally targeted, and one of the questions I get most often is "Do I have to blog?" In the world of SEO, they say "Content is King" and many people are sold that they need to keep blogging to succeed, and there is some truth to [...]

We Can Find a Way To Be Better

This is not necessarily a political post though I know some will always take things that way. In the wake of the death of John McCain, whom I was once a strong supporter, back in 2000, when I thought he might run for president as an independent. I truly believe that most of us fall [...]

By |2018-08-27T12:57:21+00:00August 27th, 2018|Categories: Uncategorized|

NYC Technical SEO in the Manhattan Subway: Get Found

This month as part of my You Can Be Found Anywhere video series, I am in the New York City Subway system, talking about technical SEO. The inner workings and train lines in New York City are what keep everything running as smoothly and cleanly as possible. When the trains are down, it seems that [...]

Google Mobile Page Speed Update – Are You Slow?

So on top of the mobile-first index that Google is bringing to the SEO world in 2018, and rumors are showing may have started bringing in 2017, they have also announced the "Google Speed Update", which is coming in July of this year. Google is officially telling us that mobile speed will be a "direct" [...]

SEO Talk at SCC Berkeley Heights Membership Meeting

Last Friday I had the honor to sponsor and speak at the General Membership Meeting of the Suburban Chamber of Commerce at the Berkeley Heights Town Hall.  The chamber serves the Summit, New Providence, and Berkeley Heights areas and is a high energy group with lots of great things going on to help the local [...]

By |2018-01-22T17:42:00+00:00January 22nd, 2018|Categories: Uncategorized|

Talking SEO, Adwords, and Local Search in Scotch Plains

I had the wonderful opportunity to be a guest of the Greater Westfield Chamber of Commerce at the JCC in Scotch Plains last night.  We had a great talk about all things search.  I really enjoyed the interaction with the group as we were able to drop some of the formality and have more of [...]

Easter Final Four: Cultural Icons In Search

This week I thought I would have a little fun with the Easter holiday and March Madness combination.  Using the Google Adwords keyword tool, I looked up four cultural icons specific search counts to do a bracket like competition for the champion of search. The Players:  #1 Seeds: Santa Claus and The Easter Bunny are [...]

By |2016-03-25T13:25:45+00:00March 25th, 2016|Categories: Uncategorized|

Local Search DIY: 2 Hours To Get Started

I am often asked by new business owners what they need to do to get out there on local search. With this in mind I wanted to provide a how to for the basics of local search setup. Take 2 hours and follow the steps below and  you will at least have the basic groundwork [...]

By |2017-10-10T18:51:18+00:00February 12th, 2016|Categories: Uncategorized|

Google Panda: Don’t Get In Trouble With Lazy Content

Google has been busy the past couple of months doing fairly substantial updates to their algorithm. I have talked in the past about how they claimed these big updates weren't happening any more, but I think it is hard to avoid issues like this. If they do make a change and it is significant, it [...]

By |2017-10-10T18:51:18+00:00February 4th, 2016|Categories: Uncategorized|