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Why You Really Should Ask Everyone for Reviews

Just last week I talked to someone who explained how they did "Review Gating" for their company. This is a practice that was banned by Google back in the spring of 2018.  This means you can get in trouble and in many cases lose all of your reviews if found to be "gating". What is [...]

How to Address and Correct Big Drops in SEO Traffic

As tends to happen from time to time, with a few big Google algorithm updates each year, I have had a lot of business owners reach out to me in the last few weeks, trying to figure out why their traffic has dropped and/or their phones stopped ringing. Though digging into these issues does take [...]

The Beatles Most Searched Hits

My mind is a bit fried from a long day, so I thought I would finish with a little fun. I grabbed the top 50 biggest Beatles hits from officialcharts.com, mostly because it was the easiest way to grab the data, and plugged it into the Google keyword tool to see which are the top [...]

By |2019-03-06T22:12:34+00:00March 6th, 2019|Categories: Uncategorized|Tags: , |

SEO is About Trust and What Does Google Trust?

With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]

Blogging For Local Businesses – Is It Necessary for SEO?

I work with many small businesses who are primarily locally targeted, and one of the questions I get most often is "Do I have to blog?" In the world of SEO, they say "Content is King" and many people are sold that they need to keep blogging to succeed, and there is some truth to [...]

We Can Find a Way To Be Better

This is not necessarily a political post though I know some will always take things that way. In the wake of the death of John McCain, whom I was once a strong supporter, back in 2000, when I thought he might run for president as an independent. I truly believe that most of us fall [...]

By |2018-08-27T12:57:21+00:00August 27th, 2018|Categories: Uncategorized|

NYC Technical SEO in the Manhattan Subway: Get Found

This month as part of my You Can Be Found Anywhere video series, I am in the New York City Subway system, talking about technical SEO. The inner workings and train lines in New York City are what keep everything running as smoothly and cleanly as possible. When the trains are down, it seems that [...]

Google Mobile Page Speed Update – Are You Slow?

So on top of the mobile-first index that Google is bringing to the SEO world in 2018, and rumors are showing may have started bringing in 2017, they have also announced the "Google Speed Update", which is coming in July of this year. Google is officially telling us that mobile speed will be a "direct" [...]

SEO Talk at SCC Berkeley Heights Membership Meeting

Last Friday I had the honor to sponsor and speak at the General Membership Meeting of the Suburban Chamber of Commerce at the Berkeley Heights Town Hall.  The chamber serves the Summit, New Providence, and Berkeley Heights areas and is a high energy group with lots of great things going on to help the local [...]

By |2018-01-22T17:42:00+00:00January 22nd, 2018|Categories: Uncategorized|

Talking SEO, Adwords, and Local Search in Scotch Plains

I had the wonderful opportunity to be a guest of the Greater Westfield Chamber of Commerce at the JCC in Scotch Plains last night.  We had a great talk about all things search.  I really enjoyed the interaction with the group as we were able to drop some of the formality and have more of [...]