2018 and 2019 have been years where sites are getting hit hard because of old content. Blog posts or content that ranked for years suddenly plummeted with recent Google updates, and it was time to freshen content and update it. First, the health, medical, and financial sites got hit and then it worked its way down through other industries. Now content audits are a regular part of the SEO landscape and we are working on many projects to freshen and update old content that fell off a cliff in the rankings and organic traffic.
Nyhavn is the New Harbor in Copenhagen
Nyhavn is a beautiful area in Copenhagen and the tourists flock there to grab food or a drink next to the water. Denmark is a country that has fully embraced the environment and keeping things clean and fresh. With this theme, we look at content freshness and its importance not only for SEO but for content marketing in general. If you are sharing content, you want it to be updated with the most recent information to help your site visitors or customers. You may want to take a look at your analytics and see which pages have fallen off considerably in the past year compared to the prior time period and focus on them for updates. Just like Copenhagen updated with a new harbor, you can update with new content and keep your visitors happy. If you need help with your SEO or content marketing, we are here for you. Just give us a call. We offer SEO, local search, Google Ads, WordPress maintenance, content plans and more. Happy to fill in the gaps and let you focus on your core business.