Editing The Title Tag for SEO
I wanted to update this post because it is still relevant in 2018. Title tags are still important. Though semantic search has changed how important specific words are, the title tag still tells Google and other search engines what the page of your site is about. I tell people to think of Google’s index as an old-fashioned filing cabinet. The title tag is the little tab that sticks up on the folder to tell you what is inside. For local businesses especially, fitting that geographic target in there along with the main concept of your page is a fundamental SEO principle and can sometimes be enough to start seeing rankings on their own.
As I mentioned, semantic search and machine learning have made Google smarter, so specific phrases and words may not be as important as they once were. Just think though, if you saw a folder in your cabinet that said “Red Bank Attorneys”, you would understand that “Red Bank Lawyers” were in that folder too. Google has just got better at figuring out what other words mean the same, or even what other words belong with your core keyword concept.
The video below will show you how to edit your tags with Yoast, but “All in One SEO” has a similar setup for you. If you do nothing else with SEO, at least make your title tags relevant and follow the rules. You aren’t going to go very far if your homepage title tag is “Home”.
This Video Shows You How To Edit Tags in Yoast
One of the common questions I hear both through social media and at the workshops I run is how to edit your title tags on your website. After explaining the importance of title tags for SEO, people then often go to try to edit theirs and aren’t sure where to start. In a new video how to piece, I will show you how to edit titles with the Yoast SEO plugin for WordPress. Other plugins work similarly, but I recommend WordPress because they seem to stay up with the times and have other advanced functionalities that can come into play to combat other issues. For example, the ease with which you can noindex pages is helpful with Yoast. especially with Fred punishing sites for thin content. Anyway, check out the video here.