So it has always been the case that Google considers reviews from all over the internet in your local rankings, and I suggested maybe eventually in other rankings. However, people tend to push people toward one place, like Facebook or Yelp, or often Google. Well there is something else to worry about now. Google is rolling out sharing your average review scores from around the internet in the local search results.
So those of you who may have that one negative review sitting out there on Yelp that you hope nobody notices, you need to be more aware of your reviews everywhere. Google is rolling this out industry by industry, so if you don’t see it yet, you may still have time to adjust.
We help peope with review management because it is an important part of local search. You can try to funnel your reviewers to one site or the other if you need to build in different areas. If you do this stuff yourself, look around at the key review players and see where you may need some help. Use those pages as the leading link when you as for reviews for the next few months. Ask one of those great customers or clients that left you a nice review on Google to go to that other spot and put a nice on there as well.
The last think you need is a review average of 1 to show up in your local search results. Make review management a part of your business or it can come back and bite you. Be proactive and keep your reviews well rounded on the key review sites.