This month I had the privilege of sitting down with John Majeski of Servpro Eatontown and Long Branch and Ashley Pacifico of the Mental Health Association of Monmouth County. Despite MHA being a nonprofit, the two sites had similar issues. They both had fairly good link profiles, though had some competitors in their search world that were very strong.
We discussed the importance of links to help build up their site strength and methods they could use to help get more local links to display to Google their local relevance. We touched on the potential issue of duplicate content that can come up when you use content from your About page or other pages on your site on other advertising sites. You can find your own content not ranking because Google thinks you copied it. Make sure you use unique content on your site and if you share it on other websites, tweak the content a little bit for that audience, so it is not exactly the same.
We went into title tagging a site so you can tell search engines what each page is about and making sure to limit those tags to the current 55 character limit.
Both sites had some good links coming in, giving them strength that they can use if aiming that content properly. They both also have other offline relationships that they can try to convert to online links. It is always a pleasure working with the EMACC members at our workshop. Thanks to Karyn and Lynda for having us all into the office to talk SEO.
I will be doing a similar workshop in Westfield later this month and am always looking for opportunities to speak to groups or run workshops to help educate people on how SEO really works so they can do what is right for their businesses.