Low Cost PPC: Search Engines (Google, Bing, Yahoo and More)
SEO generates traffic, but often small businesses don’t have the site strength to immediately rank high for the terms most important to them without spending a lot of money building up their site search engine strength. Pay Per Click campaigns allow them to rank for those more competitive terms almost instantly, because as the name implies, you are paying to show up.
Having a google certified partner manage your PPC campaigns helps you to be sure that things are being handled right. Google and the other engines regularly make updates to their tools with more offerings, new ways to improve efficiency and better ways to present yourself to the searcher. Hiring a professional with a proven track record will make sure that the budget you are putting out there is being used in the most efficient way possible and not a penny is wasted out of just not understanding the complicated tool or not taking advantage of great widgets that you just aren’t aware of because you spend your time focusing on your business.
Though the conversion rates may be a bit lower than SEO, the ability to show up instantly often causes people to at least start their campaigns with PPC. The difficult part of PPC is managing the campaigns. We specialize in helping small businesses handle their budgets so they are not spending more money than necessary. Google has a great program to get your ads out there, but if you don’t know what you are doing, you can spend a lot of time and money on ads that won’t help your business.
Small Business PPC Search Engine Management
Pay Per Click (PPC) advertising can be an extremely effective method for generating traffic to your website. The advantage PPC has over SEO is that you can show up for any term you want; you simply have to pay for it. The results are immediate and it doesn’t matter how “strong” your site is for SEO or how long your site has existed. However, managing PPC by yourself or through junior staff members can lead to extremely costly errors or simply ineffective campaigns.
Low Cost PPC: Search Engines Have Ways To Take Your Money
Search engines like Google, Yahoo and Bing are great places to market yourself, but when you use their PPC advertising, they are set up on a default to take as much money from you as they can. For example, one of the biggest money wasters is that the default setting will allow your ads to show up for any term that the search engine deems relevant to the term you type in to pay for. They get to choose what is relevant. If you have default settings on, you can pay a lot of money for something that isn’t even pertinent to your business.