adwords consulting

PWA’s, Layered Ads and Advanced Call Tracking: SMX Day 2

Day 2 of SMX Advanced brought a number of new opportunities.  After focusing on SEO on Day 1, I looked a little more at PPC advances in Day 2. I did start with a session on dealing with algorithmic adjustments, but much of that was information I was already using.

Another new focus coming out […]

AMP, Content, HTTPS, Links: Day 1 at SMX Advanced

Fresh back to my room from Day 1 at SMX Advanced and wanted to jot down some headlines from the different sessions I sat in today.  I chose to focus mostly on SEO today, after watching Gary Illyes of Google speak, and prioritize speed, AMP, and Progressive Web Apps (PWA).

My sessions after the Q&A […]

Negative Keywords More Important Now Than Ever

With Google basically removing the concept of a true exact match keyword a few months ago, negative keywords have become more important than ever.  Just to clarify, when you advertise on Google Adwords, you now basically give Google a concept that you want to advertise for, but you don’t get to pick the specific […]

Not Exactly! Google Changed the Meaning of Exact Match Keywords

This is to serve as a warning to you.  A few months back I posted about how you should be very wary of keyword matches when running your Adwords campaigns, and that the default “broad match” that everyone tends to use can cause a lot of wasted budget.  Well, now Google has made things […]

Search Engine Marketing 2017 Resolutions

I wanted to end the year with a few suggestions to make your search presence better in 2017. Some items to add to your resolution list to help you succeed by presenting your brand to clients and customers in a more complete and comprehensive way in 2017. Here are some tips based on experiences […]

You May be Wasting Over Half of Your Adwords Budget

I’m sad to say that I have run in to a lot of Adwords campaigns recently that were set up by people that claim to be professionals, but were set up horribly and were basically just handing money to Google with little or no chance of actually gaining the company. I strongly urge any […]

Why I’m Your NYC, NJ, PA Google Certified Partner

I have had a number of people ask me recently why I am a Google Certified Partner and what it entails. I just wanted to take a moment to explain how me being a Google certified partner is a benefit to my clients.

For the first few years that I was in business I hesitated to […]

SEO, PPC, SEM for Westfield Businesses

You Can Be Found has recently joined the Westfield NJ Chamber of Commerce and is taking on new clients to help businesses better manage their search presence with SEM plans including SEO or PPC (Google Adwords), or in  many cases a combination of many elements.

Westfield is a unique and competitive market filled with businesses […]

SEO, PPC, SEM for Dentists

Dentists have a very competitive market in the search world.  Typically being a local business with a great deal of competition it can be challenging to find your way to the top of search.  Often dentists will combine a full SEM plan with Google Adwords, local search and SEO (Search Engine Optimization) to make […]

EMACC Search Engine Marketing Workshops

Come Learn How to Be Better in Search with You Can Be Found and EMACC
We will be offering a one hour consulting meeting once per month for EMACC members to help work directly on their site with SEO, Google Adwords,  local search consulting, and even a little Google Analytics and Search Console integration. It […]