adwords consulting

Not Exactly! Google Changed the Meaning of Exact Match Keywords

This is to serve as a warning to you.  A few months back I posted about how you should be very wary of keyword matches when running your Adwords campaigns, and that the default “broad match” that everyone tends to use can cause a lot of wasted budget.  Well, now Google has made things […]

Search Engine Marketing 2017 Resolutions

I wanted to end the year with a few suggestions to make your search presence better in 2017. Some items to add to your resolution list to help you succeed by presenting your brand to clients and customers in a more complete and comprehensive way in 2017. Here are some tips based on experiences […]

You May be Wasting Over Half of Your Adwords Budget

I’m sad to say that I have run in to a lot of Adwords campaigns recently that were set up by people that claim to be professionals, but were set up horribly and were basically just handing money to Google with little or no chance of actually gaining the company. I strongly urge any […]

Why I’m Your NYC, NJ, PA Google Certified Partner

I have had a number of people ask me recently why I am a Google Certified Partner and what it entails. I just wanted to take a moment to explain how me being a Google certified partner is a benefit to my clients.

For the first few years that I was in business I hesitated to […]

SEO, PPC, SEM for Westfield Businesses

You Can Be Found has recently joined the Westfield NJ Chamber of Commerce and is taking on new clients to help businesses better manage their search presence with SEM plans including SEO or PPC (Google Adwords), or in  many cases a combination of many elements.

Westfield is a unique and competitive market filled with businesses […]

SEO, PPC, SEM for Dentists

Dentists have a very competitive market in the search world.  Typically being a local business with a great deal of competition it can be challenging to find your way to the top of search.  Often dentists will combine a full SEM plan with Google Adwords, local search and SEO (Search Engine Optimization) to make […]

EMACC Search Engine Marketing Workshops

Come Learn How to Be Better in Search with You Can Be Found and EMACC
We will be offering a one hour consulting meeting once per month for EMACC members to help work directly on their site with SEO, Google Adwords,  local search consulting, and even a little Google Analytics and Search Console integration. It […]

No more Adwords ads on the right? What does this mean?

Google recently removed their pay per click ads from the right side of the results page in desktop searches.  They are now opening up the three ads at the top of the page to be potentially four.  So there will be more ads at the top but fewer overall. Here are just some quick […]

Google Adwords Primer: Negative Keywords

One of the more common things I find on a monthly basis when analyzing client Adwords accounts, is more negatives to add to our keyword lists.  A negative keyword is a keyword you add to your “Negative Keywords” list on either a campaign or adgroup level.  If you add a negative, your ad will […]

Keyword Matching Help: PPC, Adwords Tips

I’ve seen articles recently touting the benefits of using the broad match keyword to make sure you capture all of the “long tail” keywords that tend to drive conversions.  Google has always pushed users to use broad match keywords and of course they always suggest it is the best way to get all of […]