algorithm update

SE-Oh No! Dealing with an SEO Crisis

Those of us relying on SEO are often frightened when we see a big Google update announced in the news, like we saw with the “Fred” update in March.  We feel like we can lose lots of business at the whim of Google. To be fair to Google, they are usually updating to just […]

Pandas & Penguins & Algorithms, Oh My!: Another Google Update?

If you spend any time paying attention to the SEO world, you know that Google occasionally comes out with significant changes to their search algorithm. Often they get named after animals, with Penguin and Panda being the most famous. The industry tends to hear about these big updates and then hold our breath on […]

Google Penguin Update: Here it comes, what to do…

Gary Illyes of Google confirmed there will be a Penguin algorithm update at Google before the end of 2015.  To refresh your memories, Penguin is the algorithm update that penalized spammy link building practices. The last one was in 2014 and if you were hit by it, you definitely know what it is.  If […]

Schema Markup Penalty: What is it?

This week news came out that Google did an algorithmic update to punish sites that did structured markup or schema incorrectly or in a spammy manner.  I wanted to touch on this lightly just to explain what it is because most small business owners I run across are not even using structured markup so […]